A Video Interview with In4Art

Artwork from roots, by Diana Scherer

In4Art

In November of last year I introduced readers to the work of Rodolfo and Lija Groenewoud van Vliet.

As the post explains, they founded the In4Art organization (back in 2015) with the mission to increase the impact of innovative art in society and the economy, seeing art as a powerful engine for responsible innovations.

The pair believe that art can act as an accelerator for innovation, as well as offering reflections on our fast-changing high-tech society. By translating that into art-driven innovations they aim to enable impact from economical, ethical, environmental, social and legal perspectives.

From the Website:

The project’s focus is to increase the impact of art in society and economy by bringing systematic change to the domains of circular economy, material research and next generation internet. Care and Environment, a mix of sustainable development goals and positive impact for the broad society.

How do they go about this? Well, In4Art creates space for experiments on the intersection of art, science and technology. It works to translate the outcomes into inspiration, strategic implications and responsible innovations, acting as a partner in the development of artistic prototypes into art-driven innovations and sharing their trans-formative potential, while building a network of forward looking, 21st century thinkers and doers.

The founders have created the  Art-Driven Innovation method, guiding In4Art and its innovation projects, collections, experiments and research, focusing on breakthrough technologies.

The Video Interview

As an investigator I find their approach really interesting, and was fortunate enough to be able to interview them (virtually), and with funding and technical assistance from the Bassetti Foundation (part of our agreement explained here), produce a video interview.

To learn more about their work, the artists and their artistic works (including the roots photo above), and to see me in action, watch the video.

The Jevons Paradox

The Paradox

We might like to think that as technology develops we will be able to address all sorts of environmental issues by making our things (machines of all types) more efficient. Cars will run on less or renewable fuel, electricity costs will come down as sustainable solutions are developed, batteries will run our transport systems etc.

There is however a paradox involved, known as the Jevons Paradox, developed in 1865 and since greatly debated and to some extent tested and seen (to some extent I stress).

In 1865, the energy of choice was coal. James Watt had devised a steam engine that was much more efficient that the previous Newcomen design. This new design led to production costs falling as less coal was used in the process, but what had not been foreseen was that coal use would dramatically increase rather than decrease.

The reasons are simple to see. As the materials (energy) become more efficient they become relatively cheaper. An article that required ten kilos of coal to produce now only required six, becoming cheaper to produce and so easier to sell.

The machines producing these goods became cheaper to run, so were used more (and more of them were built). The result was an acceleration in the use of coal, not a decrease.

Further Research into the Paradox

There are also lots of pieces of research that have looked into this paradox in more recent times. In 2005 a report came out (here, quite technical though) that included summaries of lots of this research.

A look at cars is quite instructive. It appears that as fuel efficiency improves, drivers chose to use their cars more. So there is a relationship between improved efficiency and extra miles. If (as some of this research suggests) US citizens travel 20 – 25% more in their cars because the costs are lower, but the car is only 15% more efficient, fuel use will actually go up.

This also effects a broader set of consumption measurements. The more miles we drive the more wear and tear we cause on our cars. The vehicles will have to be replaced quicker. This will also cause more wear to the roads, and on our tyres  and brakes (some studies suggest that 60% of new (efficient) vehicle pollution comes from tyres, brakes and other non-emission sources).

We have written a lot about energy use on the blog, and I have to agree with Christopher in his last post:

We have to use less power, but that might require looking at the problem from a few different view points, and looking into a few dusty corners that we might have overlooked.

Energy efficient production is not the answer without broader political and more widespread change.

The UK is going greener

Electricity usage has been falling in the UK since 2002. Meanwhile, the grid has been getting cleaner by the year.

Wind, solar and hydro made up 27.5% of the UKs energy mix in 2020.

Go back 10 years to 2010 and that figure was only 6%.

You can take a deeper dive into the data by exploring the UK Electric Insights – provided by Drax.

The Dumbest Experiment in Human History

We’re using less energy and burning fewer fossil fuels, which is definitely a good thing! Every kilowatt-hour (kWh) of clean, renewable energy generated is a step in the right direction and a step away from what Elon Musk coinedthe dumbest experiment in human history“.

Even today, we still burn a lot of fossil fuels and other carbon emitters. Given climate change is now more pressing than ever, the drive for efficiency has never been more important.

So the scene is set: every kWh of consumption we can avoid is positive for the planet.

Energy Labels

From March 2021, you’ll start to see changes to appliance energy efficiency rating labels in the UK – and also across Europe. The old label will be phased out, being replaced with a new simpler one, aiming to promote higher standards of efficiency.

Each appliance type has its own label with additional info. For example, the TV label includes screen size, and the energy consumption of HDR mode. The label for fridges has a decibel rating (so you can compare noise levels) as well as the storage capacity.

The most noticeable difference is in the efficiency ratings. These have been simplified to an A to G scale. Before the range was A+++ to G-, which added complexity – especially as not all the labels were displayed on the chart!

Old UK Energy Label
The old UK energy label
New UK Energy Label
The new UK energy label

The new A to G label also has significantly stricter criteria – as it should if we’re to achieve our climate targets!

With every year, technology develops and efficiency improves – appliances need less power to do the same thing. As such we need to hold appliances to a higher standard. It’s worth remembering, this isn’t only good for the planet, it’s also good for your pocket. Buying a more efficient device which uses less energy will also save you money on energy bills!

If you bought a fridge in 2019 with an A+++ rating, that’d now be rated a B or C in the 2021 label.

If everyone stopped buying G rated products, manufacturers would stop making them. If more people buy A rated product, manufactures will put more research and development into making their products even more efficient – maybe forcing another label change! 😂

Reduce, Reuse, Repair, Repurpose, Recycle, Replace

You can help by knowing and using your “Rs”!

  • Reduce usage where you can – turn off the TV instead of leaving it in standby mode
  • Reuse your existing fridge, TV or washing machine – if you don’t need a new one, don’t buy one!
  • Repair what you’ve got before looking for something new
  • Recycle or Repurpose the appliance you have so it can have a second life – upcycle where you can
  • Replace it with an energy efficient one – and only if you can’t do the other “Rs”

So next time you need a new appliance, check the “Rs” to see if you really do need a new one, and if you do, look out for the new energy efficiency label and use it to help you pick the most efficient one 🙂