Virgin - Tag Archive

404 pages can be fun

1 Reply Anthony Rogerson

The value of a good 404 page is often underrated and with so much competition on the web, it’s important to ensure that your 404 page stands out from the rest.

Many users are unsure of the purpose or role of a 404 page and are likely, when coming across one, to leave the site. In order to protect yourself there are some steps you can take against this.

What are 404 pages

A 404 page is what a user sees when a page on a website it not available because the requested page could not be found on the server of the website they are looking at. This could be because the page they are looking at has been removed, or because they typed the URL wrong.

Be helpful

Rather than assuming the your visitor understands the issue and knows how to resolve the problem, give them plenty of options to use to help navigate to the page they need. Ideas include a search bar, home page link and links to other popular articles on the website, they will have plenty of options for continuing across your website.

Be funny

Many websites choose to add a bit of humour to their 404 pages. This can help to manage a situation that could otherwise be annoying for visitors. Jokes in reference to the error will usually be successful as it shows that the website acknowledges the hassle and is attempting to compensate for it.

Stay on-brand

It’s too easy to create a generic 404 page, but they can be used as a fantastic opportunity to re-establish your brand and voice. Using the colours and fonts most closely associated with the company will reassure those customers are confused, while also keeping them on track with the company message.

Here are some examples of interesting 404 pages.

BBC 404 page

The BBC’s 404 page

The BBC offer an iconic image and some useful suggestions.

Virgin's 404 page

Virgin Travel‘s 404 page

Virgin doesn’t let 404’s get in the way of businesses, its 404 pages let customers search for cruise holidays!

Technology Bloggers 404 page shows a HTML hole (it’s just an image!) and gives some helpful suggestions.

Best internet April Fools 2013

4 Replies Christopher Roberts

Monday (April the 1st) saw hundreds of high profile April Fools’ Day jokes hit the internet, but which were the top April Fools spoofs online?

7. Virgin

At number 7 this year, is Virgin Atlantic’s glass floor planes. On his blog, Richard Branson posted on how Virgin Atlantic Airlines (in which he owns a 51% stake) are planning on launching a glass-bottomed plane. Branson commented on how he was “thrilled to announce that Virgin has created another world-first with the introduction of the technology required to produce the world’s first glass-bottomed plane.”

Glass-bottomed planesVirgin Atlantic also posted the jape on its official blog, stating that thanks to private funding from Richard Branson, the technology had now been developed to give passengers the experience of a transparent floor.

The floor of a plane couldn’t really feasibly be made transparent though; the luggage and engine have to go somewhere!

6. Metro

One of the first articles I came across this April Fools’ Day was the Metro’s April Fools’ Day 2013 round-up. The Metro had taken screenshots of all the top April Fools this year, including Goolge’s, Facebook’s, YouTube’s, Tesco’s, The BBC’s and more.

I only realised when I got to the end of the post that they were all spoofs! The Metro’s April Fool was to Photoshop loads of fake April Fools. Tesco’s 3D food printer, YouTube’s $1,000,000 giveaway and the BBC’s story of how Curiosity rover had joined Twitter, were all very well designed, believable, and well worth a read!

5. The White House

As we the above pranks show, April Fools’ jokes aren’t just limited to a personal level, companies and the media like to play them too, but what about government? Well the US government tried to fool its Twitter followers this year, posting a ‘special video from the president’ – watch it below.

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4. Technology Bloggers

Okay, my post on Monday which informed readers how the Higgs boson has been found  wasn’t true. The Higgs is thought to hold the key (or at least part of it) to help us better understand the origins of the universe. I did also mention in the post how the particle could potentially make time travel viable, and also be the key to ultimate power, enabling us to use nuclear fusion as a power source.

Last month scientists thought they were closer than ever to identifying the Higgs particle, and this is true. However it is still yet to be proved to exist, and it might not be the miracle particle that I made out it could be. Most of my post was made up, as an April Fool – I hope nobody minded.

April Fools from Technology Bloggers! 🙂

3. Google

Google is becoming famous for its April Fools. This year they played several. The most high profile was probably Google Nose, which had the strapline “Smelling is believing.” This April Fool claimed that Google could bring uses the smell of things they were searching for, by “intersecting photons with infrasound waves” they can “temporarily align molecules” to make your screen smell like what you are searching for. Clever stuff – if it were real!

A treasure map of the world

The world, as viewed through Google Treasure Maps

The search giant also created a treasure map version of Google Maps. Google claimed it had found some old treasure maps which once belonged to an infamous pirate Captain Kidd, and it had scanned them and added them to its online mapping service.

Another April Fools joke that Google played was seen in the launch Gmail Blue. Gmail wasn’t blue enough, so they made it all blue, because blue is better! It doesn’t make any sense, but is very comedic – watch the video below for more.

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On Monday, when checking Technology Bloggers Analtyics, it turned out that we had 41 visitors from the International Space Station. I took a screenshot, this is no joke!

ISS traffic stats

We had 41 visitors from the International Space Station!

Okay, maybe it was a joke, yet another Google April Fool.

These are just a few of Google’s 2013 April Fools jokes.

2. Twitter

In third place is Twitter. Twitter’s fool was to trick users into believing that they would soon have to pay for vowels!

It was a half believable story that the social network published on its blog, and it did show innovative ways that people were trying to get around having to pay the five dollar a month fee so you can “use our premium “Twitter” service which also includes vowels” as opposed to having to use the free version: Twttr. Some people substituted o’s (owes) for 0’s (zeroes) whilst in an example in the blogpost, Joan Rivers used the partial/semi vowel ‘y’ to replace all vowels!

%CODETWEETJOANRIVERS1%

Personally I am not sure that twttr.com would ever really have taken off. Wh-t 1s thy p01nt 0f – Tw1ttyr w1th n0 v0wyls? 😉

1. YouTube

This year, I think that YouTube had the best April Fools’ joke. YouTube claimed, in a video post, that the website was no longer accepting submissions. That’s right, submissions, like entries. This is because the website was simply a massive competition; who could submit the best video?

YouTube logoThat’s right, the competition of YouTube is over, and over the next ten years, the winner will be decided, and on April the 1st 2023, the site will relaunch with just one video on it. The best video. The winner of YouTube’s 8 year video contents!

A pretty good April Fool, but that isn’t why it wins this year. The reason YouTube is number one, is because of the time and effort they put into their April Fool.

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The video above shows the initial video YouTube put out for the April Fool, but what many people never saw was the 12 hour live stream they did! That’s right, YouTube got two presenters to stand in front of a camera and read out video after video, videos which have been posted on the site and are ‘up for nomination’ to be the ‘winner’ of the YouTube contest. Click on this link to see the video, and check out this link to read more on the official YouTube blog.

Which was you favourite April Fools’ Day joke this year? Was it one you played, or had played on you? Do you think that smaller April Fools’ like putting salt in the sugar are no longer that significant, when companies like Google, (who own YouTube) Virgin and Twitter are playing jokes on millions – maybe billions?