Technology Bloggers adopts post authorship

Until recently I haven’t been as aware as I probably should have been of the Google update, which allows authors to claim authorship of their posts in the SERPs.

I was recently talking about the blog in the (Google) Webmaster Central Help Forum, when someone suggested that we should use Google Authorship. I had heard of it before, but wasn’t 100% sure what it meant, or why we should take the time to adopt it.

So after a little research, I am here to present my findings to you 🙂

What is Google Authorship?

Google Authorship is a relatively new part of search results, whereby Google shows the (Google+ profile) avatar of a person next to articles they have written in the SERPs. This means that people know who wrote something, even before they visit the page.

Google will not only give an avatar which it fetches from the writers Google+ profile, but it will also link to that persons profile. It might also provide additional information like how many circles the person is in. See the image below for more of an idea of how it looks.

Examples of authors Google+ profiles in the SERPsHow Can I Claim My Posts?

If you run your own blog, and you are the only person who ever writes on it, it is dead easy. Just add a link to your Google profile page with ?rel=author after it, and with the text being the same name as your Google profile, to your profile, or just every page of the blog.

The code would look something like this:

<a href="https://plus.google.com/114686389155717038852?rel=author" rel="author" title="Christopher Roberts on Google+">Christopher Roberts</a>

What if I Run or Am Part of a Multi-Author Blog?

If you are part of a blog with multiple authors, it can get a bit more complicated. Basically, the admin needs to make sure that there is no sitewide Google+ profile link, as that could mess things up. Each individual author will need to either link to their Google+ profile with the tag rel=”author” on every post they write, or link to their profile page on every page they write with the tag rel=”author” and then on their profile page link to their Google+ profile with rel=”me”.

It may sound a bit complicated, but it does make sense. If you don’t own a site, don’t worry about it. If you do and need some help, ask me in the comments, or send me a message 🙂

How Do I Claim Authorship of My Posts on Technology Bloggers?

Recently I have been very busy tweaking bits of WordPress’s code, in order to make it as easy as possible for you to claim authorship of the posts you write on Technology Bloggers.

There are three really simple tasks you need to complete. The first is to go to your Google+ profile ‘About’ page and under ‘Contributes to’ add Technology Bloggers – https://www.technologybloggers.org. The second step is to copy your Google+ profile URL and paste it into the ‘Google+ Profile URL’ box on your WordPress admin profile page. Finally in the box below (‘Google+ Name’) add your name as it appears on your Google+ profile. That is it! The blog does the rest of the work for you, and adds a link to your Google+ profile to your writer profile page.

Screenshot Technology Bloggers Admin Profile - Google Authorship

A screenshot of the data you need to fill in on your profile, in order to claim authorship of your posts on Technology Bloggers.

If you don’t have a Google+ profile page, your link will just direct to your WordPress profile page. Not sure what I mean? Don’t worry, if you don’t have one, nothing bad will happen!

I have updated the post guidelines to include a section about how to link to your profile, however this article probably has a more detailed explanation!

A Final Word About rel=”author” and rel=”me”

If you are still confused about rel=”author” and rel=”me”, look at it this way: rel=”author” lets search engines know that the URL with that tag in is pointing to your author profile, be that WordPress, Google+, about.me or another; rel=”me” lets search engines that the URL with that tag in is another website/profile/blog etc. that is yours.

To see the Google Authorship in action you will have to wait a while for Google to index the pages and register the authorship. To check that your code is working okay and that Google can find your authorship, try using Google’s Rich Snippets Testing Tool.

For more information on Google Authorship, please check out Google’s help article on it.

How to choose a domain name and a host

If you want to set up a website or a forum, it can be a process which takes a lot of time. Setting up a blog is usually a bit quicker thanks to blogging platforms, of which there are many free ones on offer.

If you are self coding your blog like I did with my old technology blog, it will probably take just as long as a website to set up. However if you are going to use a blogging system to do all the hard work for you, like Blogger, WordPress, Typepad, Movable Type, Drupal etc. setting up your blog is likely to be a lot quicker.

WordPress prides itself on its famous ‘5-minute installation‘ but before you get there, and this is the same for any type of site, you need to choose a URL (domain name) and host.

The Official WordPress LogoSome places offer you free URL’s, like WordPress(.com) and Google Sites, however they often restrict the control you have over your site – for example you may not be able to have ads on the site, or you may not be able to edit themes.

Assuming you want to have a unique URL/web address, then you have the challenge of choosing your URL, and where to host it.

Deciding upon a URL

Choosing a URL can be very hard, however my best advice is to go with your brand. If you are setting up a computer review blog, and it is called ‘ComBlog’, then try to find a URL with ComBlog in it.

Some people would say work out what keywords you want to show up in the search results for, and choose your domain taking those into account, e.g. freecomputerreviews.net; yes such domains may help you in the short term, however once you are established, I think that a branded domain is always best.

Going back to the ‘ComBlog’ example, domains like ComBlog.com and ComBlog.info would be great for your site, as they are short – therefore easy to remember and simple enough to spell.

The type of hosting

The next step is choosing what type of hosting you want. Do you want Windows or Linux? If you just want to run a simple website, I would suggest a Windows powered domain, however if you want to run something like WordPress or many other blogging platforms, you will need a Linux server.

Your host

After that you have to choose who is going to host your site. If you have a server at home/work and that is running 24/7 (as if it goes down, so will your site if it is hosted there) then you could host it there. However for more bandwidth, space and security, you probably want to get someone else to do it.

The problem is, who to choose! You could go to individual hosts websites, and try and work out which one is best for you. Alternatively, you could go to a web hosting comparison site, like Web Hosting Search. Such sites can offer you a very detailed overview of different hosts and what they can provide. They also contain users opinions – helping you further to choose the right company.

One useful tool that such sites offer (specifically Web Hosting Search) is a WordPress hosting comparison. This can help you find hosts that offer WordPress hosting – if that is what you are looking for.

Things to check

Before choosing your host, look at what they are offering you. Are your emails free, and can you have as many addresses as you like (e.g. talk@ComBlog.info, hello@ComBlog.info, John@ComBlog.info etc.)?

Also, how much traffic can your site receive each month? I recommend that you have it unlimited (or as high as possible) as there is nothing worse than your host cutting you off because you are too popular! This happened to Chadrack, owner of WebIncomeJournal.com not so long ago.

Also how reliable is your prospective host? Is your site likely to go offline a lot, or do they have a 0 down-time policy?

Some hosts offer you your domain free if you host it with them, so do look out for offers 🙂

Are you looking to set up a website? What is your advice to those who are, or if you are, is this helpful?