How to share a mobile broadband connection

With the increase in mobile broadband technology, many people are increasingly turning to mobile dongles (like the ones here) at home instead of traditional connections, which cuts out the need for a fixed-line. However, with mobile broadband there are certain problems that can arise, the most obvious being that of sharing your internet connection with another device.

An O2 dongle pluged into a laptop

A USB dongle – used to remotely connect to the internet

However, that needn’t be something that you become overly concerned with, as these days there are a variety of ways to share your mobile connection.

Most of the top providers are now offering technology to allow you to do this, such as 3 Mobile’s MiFi. With this you simply purchase the 3 MiFi and you’re away. It works pretty much the same way as a dongle, with one difference.

With a dongle you have to plug it into the machine, with MiFi you don’t, and can therefore connect to multiple devices at the same time. The devices themselves are small and easily portable; however, as is often the case with mobile broadband, internet speeds can be a little slower than hardwiring or even traditional Wi-Fi.

This doesn’t just mean you can connect to another Wi-Fi enabled laptops, games consoles or mobile devices, but also other Wi-Fi enabled devices including cameras, such as the Nikon Coolpix and the Kindle, so with MiFi and similar technologies, you can connect any combination of these, up to five devices. You can follow this link for more information on 3’s MiFi device.

A portable Wi-Fi router is another option for sharing the net. These are now relatively inexpensive and quite straightforward to use. You simply connect to a mobile network and share with other devices. However, do shop around before choosing one, as some are better than others.

Internet connection sharing is another option. By connecting a laptop or PC to the internet, you can then share its connection with other devices. For example if you’re running windows 7 this can be done through the network and Sharing Centre, but can be quite complicated  to carry out so is really only useful for advanced users or those who have the time and patience to hit the forums and get step by step instructions.

With different operating systems it works slightly differently so you may have to look up how to do this on yours too, this can be something of a headache.

If you have a 3G enabled phone, you can connect to the 3G broadband connection and then share with other devices. So as long as you have a signal, you can connect to your laptop or another device. However, download speeds are often reduced and quite often you can’t get unlimited data, so if you are sharing a connection you could quickly reach your limit.

The new iPad will allow you to do the same thing, however, despite the device being initially offered as 4G, this technology isn’t yet available in the UK. 4G uses the old terrestrial TV signal waves and widens the spectrum for mobile broadband.

However, Ofcom will be auctioning off the spectrum later in the year and this should be available in 2013 with the top mobile operators and will give even more options for mobile broadband.

Is there really that much diversity on the internet?

The internet is big right? Okay it is massive. With that massiveness one naturally associates extreme diversity. Don’t get me wrong, across the entire internet, there is amazing variation, with billions of people adding their spin to the net.

What I am going to investigate in this post though is how diverse the ‘main’ internet is. What I mean by that is the internet that we use every day. How diverse is the most regularly used/visited content? Is there really as much choice as we think, or is the majority of the internet dominated by a few firms?


In order to go about this research I am going to use Alexa, who gather statistics on websites traffic. For most sites, the data isn’t that accurate, however for really busy sites, the numbers are so great, the reliability of the data is much higher, hence why I can use it.

Alexa's Logo

Google

According to Alexa, Google.com is the most visited site on the web. How could it not be? Alexa estimates that 50% of all internet users visited Google.com in the last three months. Second on the list for most visited sites is Facebook, which is trailing with just 45% of internet users visiting the site.

Remember however that is just Google.com, Google has a massive monopoly over the internet. In the 100 most visited sites on the web, 18 of the sites are owned by Google – 16 localised sites, Google.com and GoogleUserContent.com (the site you see when there is an error finding/displaying a page).

Google undoubtedly has reduced diversity on the internet, having such a monopoly on the sites we all visit. The thing is, it isn’t just 18 sites. Google also owns YouTube and (the third most visited site on the net) Blogspot which is ranked 10th, Blogger at 47 (Blogger and Blogspot are now one) and Blogspot.in (India) ranked 73. That means 21 of the most visited sites on the net belong to Google, meaning it owns more than one fifth of the ‘main’ internet.

Googlite Logo

Google’s dominance on the web suggests that a lot of us are Googlites!

Can you call the internet diverse, when in the top one hundred sites, one firm owns more than a fifth of all sites? Maybe, what does the rest of the field look like?

Microsoft

Unsurprisingly, the company that is arguable Google’s main rival is in second place. Yahoo and Microsoft are currently in a ‘Search Alliance’ therefore restricting competition, so I am going to count them in the list of sites that Microsoft owns/influences. Here is the list of sites that Microsoft owns/influences which are top 100 websites:

  • Yahoo.com – Ranked 3rd
  • Live.com – Ranked 7th
  • Yahoo.co.jp – Ranked 16th
  • MSN.com – Ranked 17th
  • Bing.com – Ranked 29th
  • Microsoft.com – Ranked 30th – ironic how it is lower many of the other sites it owns!
  • Flickr.com – Ranked 53rd and Yahoo owned

Therefore Microsoft own/influence 7 of the top 100 sites. Add that to Google’s 21, and 28 of the top sites on the net are owned by two firms. More than a quarter.

I am starting to think the ‘main’ internet is not as diverse as one may first assume.

Amazon

Next on the list of internet giants comes Amazon. Amazon.com is ranked 10th, whilst Amazon Germany (Amazon.de) is ranked 91st and Amazon Japan (Amazon.co.jp) is 95th. Amazon also owns the Internet Movie Database (IMDB.com) which is the 50th most visited site. Amazon owns 4 of the top 100 sites.

Amazon's Logo32 sites gone.

Alibaba Group

The Alibaba Group is a privately owned Chinese business, which owns Alibaba.com, Tmall (tmall.com), Taobao (Taobao.com) and Sogou.com. The group therefore account for four of the sites that make up what I am calling the ‘main internet’.

36 sites taken by just 4 companies. How diverse is our internet?

eBay

Next we come to eBay.com which sits 23rd on the list of top 100 sites. eBay International AG (ebay.de) is in 80th place, followed by eBay UK (ebay.co.uk) in 86th. eBay also owns PayPal (paypal.com) which is ranked 46th.

eBay steals another 4 sites, leaving just 60 of our hundred left, and so far only 5 firms are involved.

Time Warner

CNN (cnn.com) AOL (aol.co.uk) and The Huffington Post (huffingtonpost.com) are all sites owned by Time Warner. Time Warner is the sixth business involved now, leaving just 57 sites.

WordPress

The blogging platform WordPress (wordpress.com) is ranked 19th, and its brother, which allows users to host the content management system on their own site (wordpress.org) is ranked 83rd.

The Official WordPress LogoThere goes another two sites, meaning just 55 left, and only seven players so far.

Twitter

Ranked number 8 on the list is Twitter, however its URL shortener (t.co) is ranked 31st, meaning Twitter is also one of the big players in the top 100 sites, arguably with some form of domination over the internet.

Twitter's Logo47 sites of the top 100 accounted for and a mere eight organisations involved.

The Rest

Of the final 53 sites, 5 are adult only sites leaving 48 sites – although many of these either are a part of, or are a much bigger group.

Some familiar faces appear in the other 48 sites, Facebook (2nd), Wikipedia (6th), LinkedIn (11th), Apple (34th), Tumblr (37th),  Pinterest (47th), BBC Online (48th), Ask (54th), AVG (62nd),  Adobe Systems Incorporated (67th), About.com (81st), ESPN (82nd),  Go Daddy (85th), Netflix (89th),  The Pirate Bay (92nd) and CNET (97th).

Remove these very well known, well established, and massive brands, and we are left with 32 sites – less than a third. Of the remaining sites, around half are Chinese, showing the growing influence and usage of the internet in China.

My Verdict

In this post I have established that of the sites we visit most regularly, 47 are owned by just eight organisations. Does that really represent the freedom that we all believe the internet offers?

I was surprised by the type of content, and the limited number of different sites that there are in the global top 100. It would seem that the most visited sites consist of search engines, social media sites and news websites. Interesting statistics.

So, what is your verdict on how diverse the internet we use everyday is? I personally am not quite as convinced as I was before writing this article that the internet is quite as free and diverse as we all believe.

Please note these rankings are changing all the time, and all content was correct according to Alexa.com at the time of writing – the 6th of July 2012.

Good blogging practice – publishing reliable information

The web is massive bank of data, which is far too big to be regulated. Because the web can’t be regulated, it is very easy for false information to spread – fast.

If you are a blogger, it is really important that you publish information which is reliable and trustworthy. Don’t copy what the crowd says unless you know they are right, as this is not only misleading to your readers, but can also see you get penalties dished out from search engines. If you get a reputation for publishing unreliable content, the likelyhood is that your readership will fall.

When you publish something that you have found out elsewhere, you need to make sure that it is accurate and reliable, before you publish it.

How to Mythbust Rumours

When you find information, on the web, in order to ensure that it is reliable, it is always a good idea to check that it appears elsewhere. A general rule of thumb is to check that what you are reading is the same on 3 other sites, one of which is a highly reputable site.

So what is a reputable website?

Government Websites

There are a few way so to identify if a site is reputable or not. One way is to see if it is a government website. Any site which is government run is likely to be very reputable. Government websites usually end in their own unique domain name extension. If you live in the USA, government sites end in .gov or .fed.us, in the UK .gov.uk, in France .gouv.fr, .gc.ca for Canada, India’s extension is .gov.in and the list goes on.

Major News Corporations

Government sites won’t always report things that you want to verify though, so there are other ways to tell a reputable sites. Big news websites like BBC.co.uk/News and Guardian.co.uk will usually only publish information that is factual and accurate, so you can usually trust them.

The Guardian's logoThe information they publish is likely to be accurate, however it may not be impartial, so that is something to watch out for. Often news firms will take a political side, and therefore report news in a certain way – and may only publish part of a story.

High PageRank Sites

Google PageRank is calculated largely by the number of backlinks a page or site has. If a website has a very high PageRank (6+) then it is likely that it has a lot of other sites linking to it, most probably because it publishes a lot of high quality content, which people find useful and therefore link back to. High PageRank sites aren’t always trustworthy, but the higher up the spectrum of PageRank you go, the less likely it is that a site is going to be providing false information.

If a website is a PageRank 8, 9 0r 10, unless they have manipulated Google’s algorithm (through black hat SEO, which will only work for a short while, before Google catches them) then the site is likely to be extremely reliable and reputable, therefore you should be able to trust the information, data and facts that they produce.

1,000,000 to 1

If 1 highly reputable site is saying one thing, but 1 million other (not reputable) sites are saying another another, then the chances are that the 1,000,000 sites are just recycling the same false information, creating a massive bank of false information. This is one reason why you should be really careful who you trust on the web, and also make sure that you verify information with at least one reputable site. Be careful who you trust.

Academic Research

Verifying information with at least 3 sources, one of which is reputable is something which is also advised in academic research. Therefore if you use the same standards on your blog, you can’t go wrong! Search engines and readers alike will respect you for providing good quality, highly reputable content.

Technology Bloggers Policy

Every time I write an article and quote information/statistics etc. I always try to follow the 3 and 1 rule: check the information appears on 3 other sites, at least one of which is ‘reputable’. This means that everything I write should be reputable.

The post guidelines ask all writers to ensure they use the 3 and 1 rule, however we cannot guarantee that all writers do. In our Privacy Policy, we state how we try to ensure all content is true and factual, however it is always advisable to independently verify information for yourself.

Do You Verify Your Content?

Do you always try to ensure that you use the 3 and 1 rule when publishing information? That not only applies to blog posts, but also to comments. If not what measures do you use, or don’t you think it really matters?