Twitter - Tag Archive

Why a presence on Twitter can be good for your business

12 Replies Hazel Raoult

Before I start out, I want to clarify that it’s not a crime not to be on Twitter or any other social media platform. Before Facebook and Twitter, businesses still found many innovative ways of marketing their products and services. But, the whole idea of making use of social platforms such as Twitter to promote your business is to leverage their ever growing popularity for business benefits. The platform is there, you only have to use it. What could be simpler!

What you are trying to do is transfer a minuscule of the popularity of Twitter to your business.

If that’s not convinced you enough to get your business on Twitter, let’s see how a presence on Twitter will be a big step forward for your business.

Better Business Visibility

Better Business VisibilityThis is a no-brainer. A business profile on Twitter will give your business improved visibility, which in turn means that it will be able to reach a wider audience.

What’s more, this is an automatic benefit of having a Twitter presence. One of the better ways of making optimum use of your Twitter presence is not including your business website link in your profile, but creating a Twitter centric landing page, for all those people who have found your business through Twitter. This will ensure better lead generation.

Gain Strategic Intelligence

Your business cannot do without being nimble footed. If your business is not in tune with the latest happenings in its niche, there is a good chance that it won’t be able to compete with the other players in the market.

A Twitter presence allows you to gather competitive intelligence by monitoring the tweets made by your competitors. You can track their latest developments and any happenings that you can exploit for your benefit.

Managing your Online Reputation

When it comes to business, reputation is everything. Any loss of credibility will be immediately reflected in its sales figures, so you need to be able to manage its reputation in totality. Here, we are looking at its online reputation. Twitter helps you manage it, because news breaks extremely quickly on this platform; and there is a good chance that your customers are going to use your business’s twitter network to give feedback about your products and services.

So, you will need to monitor the tweets about your products and services, to rectify any flaws in them. This goes a long way in minimizing the damage to your credibility.

All in all Twitter is a great way of ensuring better public relations and generating brand awareness, enhancing brand credibility and improving brand recall.

Your presence on this platform helps you engage with potential customers and also interact with existing customers. This one-on-one improves credibility and generates a favorable reputation for your business. All this isn’t something that your business can afford to miss out on.

If your business is not on Twitter I believe that you are doing it a disservice.

Are you doing your bit for the blog?

17 Replies Christopher Roberts

Yesterday Jonny, one of our authors, emailed me to let me know about the post he had written on the site he writes for (the Bassetti Foundation) where he wrote about the community awards he picked up, praised the blog and talked about and linked to the posts he has written for us.

Jonny asked that I promoted the idea of the community a little bit more through an article, which is exactly what I am going to do!

It is time for the poster again 😉

Technology Bloggers needs your help!The idea of a community blog is that everyone benefits. It’s in our slogan:

“Read | Contribute | Benefit
A whole community of technology bloggers”

The three keywords there are contribute, benefit and community. We are a community blog, designed in such a way that everyone is able to benefit.

If everyone is helping to improve the blog, the better the blog is, therefore the more we all benefit. Basically the more we all put in the more we all get out.

I really do try hard with this blog, I give it my all, and I feel that if we all did a tiny bit more (like Jonny has) we could make this blog so much better – and it is already really good! A better blog means more benefit for all!

Let me explain.

PageRank

If all of our readers, writers and commenters (I know some of you are all three!) were to write a post like Jonny’s, more PageRank/link juice would be flowing into the blog. This would increase the blogs PageRank overall – not that a high PageRank is anything to really fantasise about.

If the blog is of a higher PageRank, more flows back to all those commenters and writers who have links on the blog, therefore they get an increase in PageRank too – a benefit directly derived from Technology Bloggers.

Traffic

PageRank is maybe not the best of examples, so let me give you another example, using traffic. If you write about the blog, include it in your bio, tweet about it, post about it on Facebook and generally share it via all your social internet channels, then the blog’s traffic will increase.

More people (traffic) means more people reading the content, more people commenting, a bigger, better and stronger community, more opportunities, more articles etc. it also means that for those writers who are adding AdSense to their posts (like Alan) the chance of making more money increases.

More people means more articles getting read, so writers are getting better exposure/greater publicity. Commenters links are more likely to be followed etc.

Brand

Having a bigger, better blog and community, make Technology Bloggers a stronger brand. This means that your association with the blog is a greater benefit for you. Saying you are a writer for TechCrunch brings you a lot of credibility, due to your association with the strong brand, we can make Technology Bloggers like that too!

The bigger we get, the more everyone involved gets out of the blog!

You

So what can you do to help your blog? The answer? Help us by promoting the blog further. We have a great community here, loads of fantastic writers, writing brilliant content daily, so what we really want to do now is expand, and to do that, we need to help more people find out about us.

Why not tweet if you read an interesting article here, also, if you can +1 it, share it via Facebook etc. please do!

Why not tweet or post a comment like:
I am part of the great dofollow community over at Technology Bloggers (www.technologybloggers.org) why don’t you come and join me?
or how about
Why not check out the great dofollow community over at Technology Bloggers – www.technologybloggers.org?

Like us on Facebook, follow us on Twitter, share our articles!

If you are a blogger why not add us to your blogroll, or page of favourite sites? Why not add a link to us into your bio? You could even write a post like Jonny has done.

Here are some images you could add to your blog, or post via social media to help promote us:
Technology Bloggers - A Dofollow Community Blog a smaller version – more are available, just contact me 🙂Technology Bloggers - A Dofollow Community Blogshow off that you are part of the community!
I Am Part Of The Technology Bloggers Dofollow Community! www.TechnologyBloggers.orgIf I was a normal blogger, that might have seemed like a very needy plea for help to improve our traffic (which is already very respectable) however I am not, I am a member of a community blog. That is the difference, I am doing this on your behalf. You reading this are going to benefit (hopefully!) from this article, through the communities (that includes you!) response.

What are you going to do to help the blog? Let us all know below! If we get enough people writing about what they have done, I might write a post promoting those people!

Technology Bloggers – a community blog from which we can all benefit!

Business networking in the 21st century

14 Replies Andrew Doyle

Business networking in the 21st century remains a critical component of building and maintaining contacts with like-minded entrepreneurs and existing and potential clients.

Business Networking in the 21st Century

Networking in today's world can be a very different prospect to yester year. Technology has created a whole host of new platforms with which businesses can network effectively.

The internet and social media has made it easier than ever to communicate with people from relevant organisations and networks and share knowledge, attract new clients and recruit new employees.

The combination of new social media tricks of the trade with the traditional means of liaising with useful resources and forging new working relationships means business networking is multi-faceted in the 21st century.

Make use of LinkedIn

LinkedIn is arguably the largest business-related social networking site on the internet and consequently is a great platform to build and manage your professional identity. LinkedIn has over 10,000 groups that you can join and participate in discussions and debates whilst connecting with corporate blogs in an effort to engage with your professional network.

Shout about your expertise

Don’t be afraid to display your expertise to potential clients and fellow professionals. Use social media accounts on Twitter and Facebook to build a virtual contacts book and offer regular snippets of advice that add value to your followers’ day-to-day working lives. If you’ve got something more in-depth to say why not consider writing a personal blog that can be a great way of building contacts and trust in an informal manner.

Encourage word of mouth

One of the main benefits of social media networks is that they encourage effective word of mouth marketing for products and services. If the response is positive and it goes viral it can be a major coup for emerging businesses. Similarly, it can be a very damaging experience if businesses receive negative feedback. However, in the main it is great for brand exposure and for building trust with potential clientèle.

Show your face at events

In order to become a familiar figure to like-minded entrepreneurs and potential connections it is important to engage with local business networking organisations and show your face at as many events as possible.

Death of the business card? No way!

Although you could be forgiven for thinking business cards may be somewhat defunct in their purpose with the accessibility of the internet and social media, it is still a very successful tool for attracting leads and referrals in the 21st century. A business card still makes that all-important first impression of your business to potential customers and subsequently it should be eye-catching and memorable, whilst being a treasure trove of contact information without being mundane.

Be selective with new contacts

It is highly likely you will meet a multitude of names and faces when business networking in the 21st century. However, the likelihood of staying in contact with all your new connections is very slim. Consequently you should aim to be selective with the contacts you touch base with on a regular basis – ideally entrepreneurs and businesses that can offer you something extra.

Business networking remains a crucial skill for successful entrepreneurs and effective networking will certainly add an extra dimension to your businesses’ growth potential.