Marketing High Quality Digital Music, PONO

I have never managed to get into digital music for several reasons. I don’t like wearing headphones, I get paranoid as I hear people calling my name in the background, and I think that they distract people’s attention. This is really noticeable while I am riding my bike on the pavement with the kids. People who are walking while listening to headphones are less aware of their surroundings, they tend to zig zag while they are walking and they cannot hear you coming.

This report in Businessweek addressed the problem a few years ago, although it has many methodological issues, and this article on the Treehugger website offers similar data while raising some good questions about the intentions and interpretations.

In Kenya they seem to be taking the problem seriously and in fact it will soon be a traffic offense to cross roads in Mombasa while wearing headphones or on the phone if legislation proposed by the Mombasa County Assembly is approved.
So no headphones means I don’t have one of those miniature storage devices to listen to. But I have never really got into digital downloads either. The problem there is quality. I like vinyl, take a look at the photo below of my record player.

My Sharp Record Player

My Sharp Record Player

This is a beautiful machine, 1983, plays both sides of the record, sumptuous quality, style personified and even comes in a portable version (mine also runs on batteries but the speakers don’t attach as the portable versions do).

So I have never had a system to play digital music that is half as good as this, although recently I have got closer with the Studio Pro 4 speakers that I found by the side of the street here in Cambridge (see this post for details). But even taking that into account, the sound is just not the same.

I have a vinyl and CD copy of the Beach Boys 20 Golden Greats, and playing the two together the difference in enormous. The digital version is sharper and the sounds are purer, but that was not what the boys had in mind when they were recording it. On MP3 the differences are even more noticeable. But convenience rules nowadays, and streaming of low quality music reigns.

Now Niel Young is with me on this, as are Sting and various other musicians. Niel wants to offer high quality music reproduction to people like me, and is preparing to launch his new baby Pono.

The player looks a bit like a regular MP3 player, but the files are much bigger so not as easily stored or downloaded, but the quality is much higher (say those who are marketing it). You can find some statistics in the article above. The data would suggest a vast improvement in quality, but as ever the proof of the pudding as they say.

And there is a cost issue. The player will cost about $400, and an album maybe $25. This is obviously marketed at people who have some disposable income and are looking for quality, probably musicians in their 40’s just like me.

We might wonder how big the market is, but if we note that the project raised about $2.5 million on Kickstart in a few days, maybe there is enough money and enough people around to make it a success.

So the question is for the technology community, will you (or more importantly I)  buy it?

Parenting in the Age of Digital Technology

Last month the Northwestern University in the USA published a national survey entitled Parenting in the Age of Digital Technology. The report is available for free download through the Parenting CC Portal , but here I would like to take a quick look at some of the findings and questions raised and see if we can provoke some debate.

Multiple Screen Viewing

Multiple Screen Viewing

The study explores how parents are incorporating new digital technologies (iPads, smartphones) as well as older media platforms (TV, video games, and computers) into their family lives and parenting practices, and it gives an idea of how parents use and view this technology.

We should point out that this is a US based survey.

The 10 key finding could be seen as the following:

1 While new media technologies have become widespread, a majority of parents do not think they have made parenting any easier.

2 Parents use media and technology as a tool for managing daily life, but books, toys, and other activities are used more often.

3 Parents still turn to family and friends for parenting advice far more often than to new media sources like websites, blogs, and social networks.

4 Parents do not report having many family conflicts or concerns about their children’s media use.

5 There is still a big gap between higher- and lower- income families in terms of access to new mobile devices.

6 Parents are less likely to turn to media or technology as an educational tool for their children than to other activities.

7 Parents assess video games more negatively than television, computers, and mobile devices.

8 For each type of technology included in the survey, a majority of parents believe these devices have a negative impact on children’s physical activity, the most substantial negative outcome attributed to technology in this study.

9 Many parents report using media technology with their children, but this “joint media engagement” drops off markedly for children who are six or older.

10 Parents are creating vastly different types of media environments for their children to grow up in, and, not surprisingly, the choices they make are strongly related to their own media use.

Some other interesting points arise, such as that 40% of families are described as media heavy and spend more than 11 hours a day in front of the screen. Half of all families surveyed have 3 TV’s or more in the house. 40% of 6 to 8 year olds have a TV in their bedroom. 70% of parents state that having mobile devices has not made parenting easier with 40% stating that they have a negative social skills effect upon the children.

The conclusions are in some ways surprising though as the authors demonstrate evidence that parents are still more likely to resort to traditional means of entertainment as rewards and punishment, and they are convinced enough about the educational possibilities offered by so called new media to not worry too much about their negative effects.

An interesting read if you have half an hour, but comments and debate about the summary above would also be educational.

Global Information Technology report 2013

The World Economic Forum recently released its Global Information Technology Report 2013, and in this post I would like to have a quick look at it.

It is a long document, so I will just try to take a few highlights to give an idea of the findings.

The report has a Network Readiness Index that aims to measure how prepared countries are to adopt and make the most of new technology. Factors such as investment in broadband and other telecommunications fields obviously enter, but so does the quality of the education system and regulatory powers.

Finland leads the world in embracing technology, followed by Singapore and Sweden. The UK is in 7th place, the USA in 9th and my present home Italy is well down at number 50.

World Economic Forum

The Nordic countries and the so-called Asian Tigers – Singapore, Taiwan (China), South Korea and Hong Kong SAR – dominate this year’s index thanks to their business-friendly approach, highly skilled populations and investments in infrastructure, among other strengths. Finland, which arguably has one of the best educational systems in the world, stands out as a digital innovation hub.

Southern Europe shows a massive lag in fact with the North, and this is a major problem.

The positioning is not only important for so called ‘techies’, but really important for the economy as a whole, and here in Italy (and in Southern Europe on the whole) we are in serious need of economic improvement.

Latin America, the Caribbean and sub-Saharan Africa also suffer from a serious lag despite infrastructure improvements, an expansion of coverage and a push into e-government. Weaknesses in the political and regulatory environment, the existence of large segments of the population with a low skills base and poor development of the innovation system are all factors hindering Latin America’s technological potential. In sub-Saharan Africa, costly access to technology, a low skills base and unfavourable business conditions are among the chief obstacles.

The report demonstrates that economic growth and technological readiness are tightly linked.

Top 10 countries for Network Rediness 2013/2012

A look at the top 10

An analysis by Booz & Company has found that ICT could help lift millions out of poverty.

Digitization has boosted world economic output by US$ 193 billion over the past two years and created 6 million jobs during that period, according to the study. Using a Digitization Index that ranks countries on a scale from zero to 100, Booz & Company found that an increase of 10% in a country’s digitization score fuels a 0.75% growth in its GDP per capita. That same 10% boost in digitization leads to a 1.02% drop in a state’s unemployment rate.

If emerging markets could double the Digitization Index score for their poorest citizens over the next 10 years, the result would be a global US$ 4.4 trillion gain in nominal GDP, according to the study. It would generate an extra US$ 930 billion in the cumulative household income for the poorest, and 64 million new jobs for today’s socially and economically most marginal groups. This would enable 580 million people to climb above the poverty line.

So investment is this area is extremely important, but in many places falling profits due to economic downturn (as is the case in Southern Europe and to some extent the USA) mean that less money is available, and this effects future growth scenarios.

Interestingly 3G growth is more important than general mobile telecommunication growth, we really do live in an information society that is based on Internet connectivity.

Medical care is also another area where benefits are net and easy to measure.

Southern Europe is in a particularly precarious position due to lack of investment capability. Rwanda on the other hand is following many other African countries in investing in expanding its fibre optic network and hopes to become a banking and finance hub, moving to being a knowledge based economy and away from agrarian in the next 7 years.

Colombia, Uruguay and Panama have become champions of e-government and connectivity. In Colombia, Internet connections have tripled to 6.2 million in the last 2.5 years. In Uruguay, small and medium-sized tech enterprises helped lift technology exports from US$ 50 million in 2000 to US$ 225 million in 2010.

Here in Italy there is little investment and a distinct lack in centralized planning, so we will soon be slipping below these countries on the scale and continue to suffer the related threats on economic development that this situation provokes.

The report is free to download here. It is as I said long and detailed, but the rankings are in chapter 1 if you just want to see where your own country sits.