Why does superfast broadband matter?

Technology Blogger has had many articles about broadband speeds, superfast internet connections, and how the general trend is that global internet speeds are on the rise, but the question is, why is that important? Why do superfast speeds matter?

Download and Upload

There are two types of internet speed, your download speed, and your upload speed. Your download speed is how fast you can receive data from the internet – how fast you can stream media, receive emails, load websites etc. Your upload speed refers to how fast you can send information to the internet – how fast you can send emails, upload media, update your status etc.

When people talk about broadband speeds on the rise, they are usually referring to download speeds, as most of us get a lot more from the internet than we upload. Both upload and download speeds are on the rise, but upload speeds are usually only around 10% of download speeds – depending upon your location.


So superfast broadband means that we can do things faster, we can download and upload content quicker than we used to be able to. But that does that mean?

More Going On

Faster internet speeds mean that you can be doing more things at once on the internet, with less lag or jitter. You can be on an online game, whilst streaming the radio, and in the background sending emails, all at the same time! You can have more internet hungry applications running at the same time, and the speed of your activities (providing you have adequate processing power) should be the same as if you just had one activity going on.

Improved Internet Call Quality

Faster internet speeds will allow for smother internet calling, with less lag and better quality. You will be able to chat with friend across the globe and stage a conversation as though they were there in the room with you. VoIP will be significantly improved, as faster speeds meant that the media you are sending out is of higher quality, and the stream you are receiving is better too.

Such improvements could significantly benefit businesses, as VoIP can significantly lower the cost of holding meetings with fellow colleges based in different locations, thanks to better, more affordable online conference calling.

Furthermore, improvements in internet call quality can make remote working more viable, meaning that employees can spend more time working and less time commuting, thanks to them being connected all the time. This can save time, money and office space, as more employees are able to work off-site.

Improvements in Healthcare and Education

As Rashed suggested in his recent article (Five changes in video conferencing for the next decade) improvements in internet calls could lead to an improvement in the provision of telemedicine, meaning that the best doctors can help patients from across the world.

There is also similar potential for education. The best lecturers and teachers will be able to educate far greater numbers of individuals from across the world, thanks to faster broadband speeds. Improvements in such technology could be very beneficial for those living in isolated communities.

Cloud Computing Becomes More Viable

Cloud computing has huge potential to cut costs, improve efficiency and improve data security, and superfast broadband makes it more viable! With faster broadband, more and bigger files can be stored in the cloud, meaning that files are less likely to be lost if one device fails, and are more likely to be accessible from any location.

Media Streaming

Streaming media from across the internet is smother, faster and more seamless with faster internet connections. You can watch online videos with less buffering, or even in high definition.

Furthermore, internet TV and other similar services become more viable than ever before. In the last quarter of 2011, Virgin Media reported profits of £48 million, which it is believed is mainly down to faster broadband speeds encouraging more users to user its TV and internet services.

Virgin Media's logo

More People Online

Every day thousands of new people around the world make the leap and go online. For every extra person on the internet demanding resources, the whole system slows down a little. However with superfast broadband, more people can be online with less of an effect on speeds. In large offices, more employees can be connected, with less of an effect on the speeds received. This is also true in households, more people can be downloading media, whilst it not affecting others on online games.

Your Speed

Superfast broadband is very important and is revolutionising the way we do business and live our lives. The question is, how fast is your broadband speed? Are you likely to benefit from the things I mentioned above, or do you need to think about switching provider? Try testing your broadband speed and comparing it to what you are paying for; could you be getting a better deal elsewhere?

Stream Yourself into More Customers – With Little Buffering!

This is a sponsored post. To find out more about sponsored content on Technology Bloggers, please visit our Privacy Policy.

When starting a business like a restaurant or a speciality retail clothing outlet, the main goal of the owner is to entertain customers in order to get repeat business. While retaining customers is the goal, how to attract them in the first place is a goal of all aspiring business owners. Once the events and activities at your location have become old news, customers can always go down the street to get a beer. Using websites and other technology to make your business more interactive will attract more customers and keep your location fresh and alive.

By placing a webcam in the kitchen, visitors to the website can watch cooks chop, dice, fry, and set on fire the food being prepared in real time. If you have a staff of flamboyant bartenders, visitors to your website can watch them craft cocktails, set tequila on fire, and entertain guests.

A Webcam

The Boatyard in Panama City, Florida has live cams on both their bar and the ship dock so website visitors can see what kind of seadogs are pulling up to get their grog. If a potential customer visits your website and sees a vibrant and lively atmosphere on your stream, they will be more prone to check out your physical location.

An event such as a concert is a sure way to draw customers into your building while naturally increasing sales. The same theory will hold true if you post a video or stream of your concert to your website. By marketing through social media, visitors will visit your website for the video and stick around to find out about your business. In order to guarantee maximum stream quality, your business can use a cloud gpu to ensure your event has a seamless broadcast.

Offering live streaming video of your business on your website will help you gain ground in search engine results. Instead of relying solely on word of mouth and reviews from other websites, your page will rank higher in search results even when people use generic terms like “best local seafood” or “high-end retail.”

Streaming video can also be used in reverse to keep customers who are already at your business entertained. While waiting for friends to arrive customers can watch streaming content on television while enjoying a drink at the bar. In a high end fashion boutique you can stream video about how your products provide more benefits than the competitor’s. By using cloud hosting services you can ensure that your streaming video network operating system doesn’t interfere with the day-to-day operation applications you use for business.

There is no doubt that everyone you want to visit your business is on the internet. Instead of sitting idly by, make sure you catch more customers by making your online location as cool as your physical.