social media | Technology Bloggers

Bodybook – Because Facebook owns your face

14th September 2013 4 Replies Christopher Roberts

Facebook owns the word Face. No, it really does. In the United States, Facebook owns the trademarks to the words ‘Face’, ‘Book’, ‘Wall’ and ‘Facepile’ as well as the aberration ‘FB’. It also has the rights to be the only company to use a single letter ‘F’ as their logo. Check out section 5.6 of their terms and conditions for the proof.

Cheers Facebook, there goes my plan of publishing my book ‘A book about my face on the wall’ in the US. Guess I will have to rename it ‘Pages of text about the front of my head on the structural divider.’ Only joking, I don’t plan on re-publishing it in the US.

Facebook Owns Your Content

As Jonny mentioned a while back, Instagram has the right to sell your pictures, and no doubt Facebook will soon too. Any picture you post on Facebook the social network already owns anyway. Check out section 2.1 of the terms I link to above:

“For content that is covered by intellectual property rights, like photos and videos, you specifically give us the following permission… …you grant us a non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to use any IP content that you post on or in connection with Facebook…”

So Facebook owns your pictures, your videos and your statuses. Don’t worry, if you delete them, usually most of the rights will transfer back to you, however so long as they remain live on Facebook, it can use them how it wants, as well as share them with its ‘partners’. This means that you could very easily become a victim of mistaken identity.

Terms of Service; Didn’t Read note how “Facebook automatically shares your information with Bing, Pandora, TripAdvisor, Yelp, Rotten Tomatoes, Clicker, Scribd, and Docs, unless you manually opt-out.” how lovely of them to share your stuff for you!

Remember my 7th ever post on Technology Bloggers? Of course you do! 😉 I questioned whether or not Facebook was exploiting users by using status information to provide tailored advertising – without asking.

Facebook Own Your Face

Facebook has taken targeted advertising a step further since then. It has been using the names and pictures of around 150 million people in ‘Sponsored Stories’ without their permission and as a result sent out an email checking that this was okay. Those who responded to Facebook’s message will receive a $15 USD payment as compensation. Is that really all it costs to buy your identity? Did you get an email? Did you ignore it?

Facebooks email to users about updating its privacy policy

The email Facebook sent to me letting me know it was updating its privacy policy.

Anyhow, Facebook don’t like having to pay for your permission, so they have recently changed their terms and conditions. If you have a Facebook account, you will have been sent an email on the 30th of August about this change. If you deleted it, you can find an image of my email to the right.

The new terms state that Facebook can now use your face to claim you endorse its advertisers products. You know that face you are wearing, you no longer own the exclusive rights to it. Facebook legally part-owns your face.

Will everyone remove pictures of their faces and just have shots of their body? Or maybe people will use pictures of their pets. Then again, who wants Facebook to own their pets face…

Bodybook

I doubt many people will pay any attention to Facebook’s latest changes.

Will this spark the rise of a new Facebook, a Bodybook? Probably not, as most people seem to trust Facebook with their privacy… oh, and Facebook also owns the word book, so it would need to be Bodyjournal, which sounds like a totally different thing.

Which do you think should be my new profile picture, the one on the left or the one on the right?

Oh and don’t forget, there is a strong correlation with Facebook addiction and depression…

Getting Started With Social Media

11th March 2013 4 Replies Rob Boirun

When trying to promote your business on social media websites, there are a few basic tips that should always be followed. Using these tips will allow for a smooth entry into the world of social media, and make your efforts more successful. In this article, we will discuss those basics and help you to develop a “getting started” plan for your social media efforts. Read on to learn more.

Whatever your choice is for social media marketing, make sure that you use correct grammar. Meanwhile it is tempting to use abbreviations such as LOL or LMAO, remember that you are trying to come across as a professional who knows a lot about his or her company. Do your best to spell everything correctly and use punctuation where it is needed.

Network With Others

Try to collaborate with other people and companies when using social media. When they link to your content or share your content, you are being exposed to a brand new group of fans and followers. Return the favor and link to their content as well. The more people who link to your content and social media posts, the better off you are.

To make sure your social media page appeals to your target audience, research books, magazines, and other things you believe they’d enjoy. Try to match the tone of the content you see in your research, and incorporate popular phrases. Doing this will help your target market to trust you and will make them interested in what you have to say.

Understand that technology is driving social media and vice versa. Every day that social media becomes more popular, technology races to catch up, which prompts social media to become more popular. Know what the technology is offering your customers in their social needs so that you can take part in talking WITH them, as opposed to talking AT them.

Never spam when posting on social media. Posting spam is the quickest way to lose followers and damage you and you companies reputation. Spam posts on Facebook, Twitter, and other social media sites make any legitimate marketing difficult. If your posts are just a few words and a link to a product, you are posting spam. Give relevant content or reviews along with any links you post. The holidays may be a big time of the year, but don’t use the opportunity in the wrong way. It isn’t the best phase to test out new theories or gamble with a big risk. Stick to your proven guns and utilize them in a more customer-friendly manner. You will have all year to plan out a strategy for the next holiday season.

Use Local Media Sites

To successfully market your business on social media, you should take advantage of Yelp. Yelp is an online community where real people review local businesses. Yelp carefully filters its reviews to protect against scammers, and the Yelp community of reviewers is very close-knit. Positive reviews on yelp can bring your business legitimacy and help attract new customers. Make sure to monitor yelp for people’s ideas and suggestions about how to improve your business and help yourself achieve the best rating possible on the website. You also may want to look for outside help utilizing best SEO companies recommendations.

Find The Influencers

Find some influential bloggers that are out there in your niche and offer to be a guest poster on their blog. This would then allow you to have a link back to your blog. It may also attract people to follow you on the various social media sites that you are on.

You can get your followers’ attention by posting something in a format that makes reading easier. For instance, try coming with a list of top 10 tips or writing questions and answers. The visual aspect of your article will make it more appealing and your readers will be more likely to share it.

Develop quality content targeted for social media. If you are just haphazardly flinging words, advertising or any number of mundane snippets at your customers, then you are wasting your time and losing their business. Be as concerned about your social content offerings as you are for the content on your business site.

The world of social media offers tremendous advertising potential, with huge numbers of users being added every day. Every business wants to take advantage of this platform, including yours. Getting your business marketing efforts started the right way will increase your social media following, and increase profits too. In this article, we have provided some basic information which, when implemented correctly, can make your marketing plan a successful one.

Leap seconds

6th March 2013 Leave a reply Christopher Roberts

2012 was a leap year, 2016 will be too, as will 2020 – you get the picture.

Every four years, the Gregorian calendar observers what is known as a leap year, a year with one day extra than the previous three years, or than the next three. This is because the solar year (how long it takes the earth to complete an entire orbit of the sun) is almost 6 hours longer than the standard 365 days calendar year.

Solar vs Gregorian Time

There is however a small issue with leap years. The original rule of adding a leap day every fourth year ever so slightly overcompensates for the time difference, as the solar year is 365.2422 days long. With leap years the average year has 365.25 days, which is 0.0078 days too many! Also, our planets spin is slightly irregular, meaning that some [solar] days are slightly longer [as in milliseconds!] than others, whilst others are slightly shorter.

You might think that there really isn’t any point in worrying about 0.0078 days, as it would take over 128 years before all those tiny bits of days added up to make an entire day. However if we ignored the 0.0078 days, in 23,376 years we would have lost so much time, the seasons would have completely reversed, as there would be a huge 6 months of time distortion!

To solve the problem, clever scientists have worked out that if we miss out three leap days (omitting three leap years) every 400 years, then the average calendar year becomes 365.2425 days long. However this still leaves a 0.0003 day (or 25.92 second) difference each 400 year cycle – 0.0648 seconds every year. A relatively insignificant amount, but all the same, we want to be accurate, so a solution has been found!

Leap Seconds

Every so often we also get a leap second. Due to the irregularity of the movement of the earth, it is impossible to construct a precise schedule for these seconds.

Leap seconds are added in as and when they are needed, so the Gregorian measure of time should never be more than one second out of sync with the measure of time linked to the earth’s orbit.

Sometimes leap seconds are positive, meaning they add to time, and they can also [in theory] be negative.

Leap seconds are usually added to the end of the day, at the end of a year, or half year period. The most recent leap second was on July the 30th 2012, where one second was added to time, so it didn’t become the 1st of June the second after 23:59:59, it instead became 23:59:60.

Problems With Leap Seconds

Leap seconds are brilliant from a scientific perspective, as they help to keep time and the environment in almost perfect constant sync, year after year. However from a technical perspective, they pose some huge problems!

Remember the huge fuss about the Millennium bug, the problems the turn of the century was [thought] to cause and the money that was thrown at it? Ultimately, nothing major happened. Leap seconds pose a similar sort of technological issue, but the threat much more real.

The most recent leap second, caused major technical issues for firms all around the world. Just before the leap second, there was a solar storm, which disrupted technology, especially websites, needless to say this didn’t help the leap second scenario in the slightest!

One of the most high profile victims of the June 2012 leap second was social network Reddit. Due to the nature of its activates Reddit relies heavily on synchronised operations, as do Foursquare, LinkedIn, Gawker, and StumbleUpon, who were all also affected. When the time on the servers of these services was thrown out of sync by one second with the time Apache Cassandra and Java were displaying, their technical systems went into meltdown!

After a few hours, most of the technical blackout was over, and the majority of services were back up and running.

Six months notice is given prior to a leap second, and for many firms they are not a problem. Measures do need to be put in place, however if they are, there are [usually] no issues.

Should We Abolish The Leap Second?

From a scientific perspective, the leap second is a fantastic idea; it keeps time perfectly synchronised. However from a technical perspective it is a bit of a costly annoyance.

In January 2012, there was a meeting by the ITU, who discussed whether or not to drop the leap second. We could just ignore these time adjustments altogether, or we could add a leap hour every few hundred years. Despite hopes, the ITU were unable to reach a consensus, so have put off making a decision until 2015 – at the earliest.