Sponsored: Christmas is on TomTom this year!

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Navigation systems manufacturer TomTom has just launched a Christmas campaign entitled ‘TomTom Gives you More’. Most advertising campaigns usually have a flashy advertisement which costs a large chunk of the budget, but this year, TomTom are taking a different approach.

If you live in the UK, you may know that food retailer Waitrose has decided that instead of spending tens of thousands on a Christmas advert this year, they are going to have a simple, cheaper ad and donate more funds (funds from the advertising budget) to charity.

TomTom are doing something similar to this, they haven’t blown the entire marketing budget on advertising, so are spending the remainder of the funds on prizes!

Don’t believe me? Check out their attempt at making a viral online ad – with their very limited budget!

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Despite the limited budget, I really like the video. That said I am not sure that mashing together some of the greatest YouTube virals will make a new one… I guess we will have to wait and see!

I suppose you could say that TomTom are taking the role of Santa’s helper this Chrismas, giving everyone the chance to win some extra Christmas presents!

The ultimate prize is six unforgettable driving adventure experiences for four people. The locations of the driving experiences are: Ruta 40 (Argentina); the Garden Route (South Africa); the Grand Alpine Tour (Europe); the Malaysian Roundabout; the Australian Coastal Route; and the Pacific Coastal Highway (California).

The routes all sound amazing, and I know from personal experience that the Garden Route in South Africa is the trip of a lifetime! I went last summer and was taken aback by the amazing scenery and diverse wildlife. I really loved my time in South Africa, it was a great experience.

There are also thousands of other prizes to be won, including navigation smartphone apps, Nike sports watches, gift vouchers, and state of the art TomTom sat navs.

So, how do you go about winning your extra Christmas presents? Well, if you go to TomTom’s website you can visit the competition page, where you get the chance to ‘unwrap’ a continent from the world map, which is festively ‘wrapped up’.

Unwrap the world - TomTom

The world, wrapped up for TomTom’s Christmas competition!

Once you have unwrapped a continent, you can upload a file, telling TomTom why you should win! The file could be a video, a song, short story, poem or anything else you feel you could do to persuade TomTom you should win! If your entry is judged as original and fun, you could win one of the trips on offer!

The competition runs until the 15th of January 2013, so you have plenty of time to enter and be in with a chance of winning 🙂

If you decide to enter and play the TomTom Christmas game, you can get extra coins (in the game) if you enter this code: Bloggers_TomTom which is unique to Technology Bloggers!

Are We Reaching Satellite Saturation Point?

Satellites surrounding the earthWe all like our satellite navigation systems and mobile phones, Google maps and BBC World when we find ourselves in hotel rooms, but a report just published by the US National Research Council claims that we are on the brink of clogging up space to the point of no return.

A couple of years ago 2 satellites collided destroying both of them, one had already been decommissioned but the other was a communication carrier that was still in use. Also recently, astronauts had to get in to the emergency escape capsule on the International Space Station as debris passed close by.

There are about 22000 big pieces of debris floating round the Earth and many more smaller but potentially equally damaging pieces, and the problem is the lack of international agreement upon the use of near space. Almost everything from Sputnik onward is still floating about up there. The Chinese military destroyed one of their disused military satellites in an experiment in 2007 but that just created thousands more potentially dangerous pieces. More of a political action than a potential solution.

Now maybe we can live with the odd collision now and again, but a related and really serious problem and the underlying cause, is our reliance on this technology. Scientists talk about potential damage from solar flares and the likes, that might even knock the entire system out for an undefined period of time. This would have catastrophic effects on the world, no Satellite navigation means no aeroplanes, ships navigating by the stars, emergency services having to rush out and buy maps of the city, UPS and their competitors losing their way, and even worse than all this Sainsbury’s not being able to deliver Mrs French’s vegetables on time.

Easy to take lightly but really quite a serious problem.

Dependence is a difficult thing to overcome, but scientists are experimenting with bringing old satellites back to Earth. A sort of Kite is being trialled that once attached to its objective slows it down so that it enters the atmosphere and burns up, but this must be seen against a backdrop of more satellites being launched every month. They are both commercially and militarily extremely important.

Who has the right to govern space though? Competition rules and it is big business.

For a more detailed incite have a look at these postings on the Bassetti Foundation website.

Tesco launches supermarket sat nav

Ever got lost in a supermarket? If so Tesco have now come to the rescue!

If you can’t seem to find those baked beans, you could soon be able to use a sat nav to help! Yes it’s the same sort of technology that you have in your car but it comes in the form of a smartphone.

Currently Tesco are trialing a new app for Google Android powered smartphones which allows you to enter your shopping list and then the phone will give you directions to the isle and shelf that you can find your items in. Pretty impressive huh?

Tesco LogoThe idea is that it saves you time, meaning you can be in and out much faster. This could make supermarkets less crowded in the future, which could mean less space is needed for people and more for food and other goods.

One of the key ways in which supermarkets like Tesco and Asda make their money however is when people spot products on the way to finding their next item. Often ‘special offer’ products will be placed in areas of the shop that you are bound to walk past and notice.

This behavior from the supermarkets has left some critics believing that supermarkets may program the device to take the ‘scenic route’ in order to get you to buy more, rather than get out quicker.

If you live in Essex, Tesco’s Extra stores in the area are currently trialing the system, so be sure to check it out and leave us a comment 🙂


Because the application is still under development, you have to apply to a testing group to be able to try out the new technology. Soon however, if the service proves successful, Tesco hope to role it out in all of its stores and on multiple platforms – Blackberry and iPhone being the next most obvious systems.

What do you think, could this really improve your shopping experience, or is the way forward online shopping anyway?