Are smartphone battery life improvements on the way?

We all want a little more power. Smartphone manufacturers have catered to this desire, as they’ve continually pumped out increasingly powerful devices.

This year we’re seeing many quad-core devices with 1.5GHz processors, powered by 4G LTE networks, and with vibrant high-resolution displays. Yet these high-powered devices are about to hit a wall if we don’t see some critical changes in battery efficiency. Without adequate battery life, even the most powerful smartphone is useless.

Thankfully, there are a few reasons to believe that we’ll see appropriate improvements in the near future. Here are three reasons why we will see smartphone battery life improve in the coming months and years. It will be a great boon to consumers, who will be able to use their phones heavily for longer.

1. Consumer disappointment

Earlier this year, Motorola made something of a bold move. In a world of thinning smartphones, it actually released, and heavily marketed, a smartphone that is considerably thicker than many of its other models.

This only worked, however, because with the increased thickness came greater battery life. By most reasonable tests, the Droid RAZR MAXX lasts nearly twice as long on a single battery charge than most of its competitors.

The rationale behind this marketing campaign was simple. People love their smartphones, but get frustrated when they can’t last on a single charge throughout a day. Again, a powerless smartphone is a useless smartphone.

You can stuff all the features in the world under the hood of a phone, but if people need to constantly recharge in order to use those features there’s not a lot to be gained. Improved battery life will simply become a necessity that manufacturers cannot ignore.

2. Changing energy trends

The way we consume energy is always changing. The recent technology revolution will change it yet again. Most of our modern computing devices employ DC power, but our wall sockets deliver AC power. That leads to a few inefficiencies, since the difference requires a converter of sorts, whether that’s in the device or in the power source itself. We might see that change in short order.

As Technology Review notes, there is a growing demand for DC current source. It is possible that we could see power companies start to deliver DC power to our outlets in the next few decades, which should make the whole charging and powering process more efficient. The lack of conversion could make that big a difference.

Yet, given our consume-driven culture, it probably won’t make as much of a difference as my next point.

3. Apple’s doing it

It seems that whatever Apple does, other companies copy. Apple has long been an iconic force in technology, and their iPad and iPhone empire has helped solidify its spot at the top.

What they do with the iPhone 5 could again change the smartphone industry. As GigaOM’s Kevin Tofel notes, Apple could focus on battery life with the new iPhone, rather than creating another thinner model. He cites the increased battery capacity of the new iPad, which seems reasonable enough.

Improving smartphone batteriesIf Apple does indeed create a thicker smartphone that focuses on battery life, others will be pressed to follow suit. Remember, Apple essentially tells consumers what they want. Perhaps they wanted it previously – and plenty of customers have demanded better battery life from smartphones – but Apple does have the definitive word.

It’s hard to explain, but it’s clearly the case based on how the smartphone industry has developed. If Apple goes for battery life, we can expect others to jump on the bandwagon too.

Battery life has become a pressing issue for the future of smartphones. Manufacturers have created devices that are as powerful as full-sized computers of recent memory. Now they need adequate power for them.

Since a powerless smartphone is a useless smartphone, expect companies to jump on the better-battery bandwagon soon enough. Apple could get things kick-started this year. Things will likely develop rapidly from there.

Sponsored: Samsung launches Samsung Memory campaign

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Samsung has recently started an innovative new campaign, to raise awareness of ‘Samsung Memory’.

Their campaign includes three evil characters: Battery Brutus; Fiona Freeze; and Loading Ball Larry. These three characters are presented at the ultimate enemy to any techie! After all, who wants their device (be it a TV, smartphone, tablet etc.) to run out of juice, freeze or take forever to load?

Battery Brutus, Fiona Freeze and Loading Ball Larry - SamsungSamsung have been working really hard to improve user experience, which is why they have decided to launch the campaign, to let people know about it!

Taking an Environmental Approach

As time goes on, more and more firms appear to be altering the way they provide their products and services in order to make them more environmentally friendly. Unfortunately there are many firms which still refuse to take environmental factors into account, however Samsung is (I am sure proud to say) not one of them!

In their recent upgrades and updates, Samsung have gone that step further to ensure that your devices stay ‘alive’ longer, need fewer charges, and perform better for longer.

That means you should be able to keep Battery Brutus at bay for longer! Check out the video (Samsung ad) below to see him in action.

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The below image shows just how much power Samsung’s devices conserve. That saving means less charges, which means less power being used, which is ultimately better for the environment!

Power savings Samsung devices haveSamsung also take into account the environment in terms of the materials they use. Below is a quote directly from Samsung.

“Our products continuously evolve. We use the latest technology. The most advanced materials. The safest components for you, and for planet earth. Samsung Memory is only manufactured with the most environmentally responsible materials.”

Top Speed Processing

Samsung’s latest devices are fitted with the high-spec memory and processors, to ensure that you can multi-task with ease, without your device freezing or loading. This means that you can also keep Fiona Freeze and Loading Ball Larry at bay!

Here is the Samsung ad which features Fiona Freeze at work.

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The last of the characters in the Samsung campaign, Loading Ball Larry, demonstrates just how frustrating loading can sometimes be. Please don’t smash up your device though, next time it loads!

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To find out more about the campaign, the characters and the technology involved, please visit the Samsung Semiconductor webpage.

The journey of an email – as told by Google

Today, when I opened up Google, I saw something new. In the past Google has used the space directly below the search box to notify users of holiday events, privacy policy updates, tributes to industry legends – such as the Steve Jobs tribute, among other things.

Google's Tribute to Steve Jobs

Google's tribute to industry legend - Steve Jobs

Today however Google is using this spot to advertise its new feature, which lets you follow the journey of an email: ‘The Story of Send’.

Google's homepage with a link to 'The Story of Send'

Google advertises 'The Story of Send: Follow an email on its journey.' on its homepage

When you click the link, you are taken to a page on Google’s Green website (.google.com/green) which tells you how you can

“Take a journey through Google’s data centers by following an email along its path.”

Click ‘Start the story’ and the journey begins! Google takes you through an interactive journey of a Gmail email, from when you hit send on your device, to when it arrives at its destination.

The tour takes about 5 minutes (around 50 if you watch all the videos) however, as we all know, the journey of a real email, takes seconds – if that sometimes.

It is evident that the project is meant to be promotional for Google, as it points out all the good points along the journey. For example, how they have ‘built an extensive Internet backbone across the U.S.‘ to speed things up; how they ‘protect your message with a wide range of security measures‘ and how their data centres use ‘50% less energy than typical data centers‘ etc.

What the journey fails to point out is the less desirable things that go on. One example being how your email is read (or spidered) by Google Bots/Spiders, keywords are picked out, and then relevant ads are displayed alongside the message. Another being how Google want not only to own the systems which deliver your emails, but also the infrastructure (the cables and power) which gets it there – is that not a bit of a monopoly?

I like Google, I think it does a wonderful job, and it is great that it offers us all so much for free, however they do also do a good job of covering up the stuff they don’t want us to here.

Check out the video below for more. I found it and tweeted about it a while ago, however never really found an article for it to go in.

So, have you taken the journey yet? Aside from the obvious PR (public relations not PageRank) stuffed in, it does make interesting viewing.

More interested in talking about the ethics of Google? Add your view below 🙂

Why not talk about them both!

Your views?