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Getting Started With Social Media

4 Replies Rob Boirun

When trying to promote your business on social media websites, there are a few basic tips that should always be followed. Using these tips will allow for a smooth entry into the world of social media, and make your efforts more successful. In this article, we will discuss those basics and help you to develop a “getting started” plan for your social media efforts. Read on to learn more.

Social MediaWhatever your choice is for social media marketing, make sure that you use correct grammar. Meanwhile it is tempting to use abbreviations such as LOL or LMAO, remember that you are trying to come across as a professional who knows a lot about his or her company. Do your best to spell everything correctly and use punctuation where it is needed.

Network With Others

Try to collaborate with other people and companies when using social media. When they link to your content or share your content, you are being exposed to a brand new group of fans and followers. Return the favor and link to their content as well. The more people who link to your content and social media posts, the better off you are.

To make sure your social media page appeals to your target audience, research books, magazines, and other things you believe they’d enjoy. Try to match the tone of the content you see in your research, and incorporate popular phrases. Doing this will help your target market to trust you and will make them interested in what you have to say.

Understand that technology is driving social media and vice versa. Every day that social media becomes more popular, technology races to catch up, which prompts social media to become more popular. Know what the technology is offering your customers in their social needs so that you can take part in talking WITH them, as opposed to talking AT them.

Never spam when posting on social media. Posting spam is the quickest way to lose followers and damage you and you companies reputation. Spam posts on Facebook, Twitter, and other social media sites make any legitimate marketing difficult. If your posts are just a few words and a link to a product, you are posting spam. Give relevant content or reviews along with any links you post. The holidays may be a big time of the year, but don’t use the opportunity in the wrong way. It isn’t the best phase to test out new theories or gamble with a big risk. Stick to your proven guns and utilize them in a more customer-friendly manner. You will have all year to plan out a strategy for the next holiday season.

Use Local Media Sites

To successfully market your business on social media, you should take advantage of Yelp. Yelp is an online community where real people review local businesses. Yelp carefully filters its reviews to protect against scammers, and the Yelp community of reviewers is very close-knit. Positive reviews on yelp can bring your business legitimacy and help attract new customers. Make sure to monitor yelp for people’s ideas and suggestions about how to improve your business and help yourself achieve the best rating possible on the website. You also may want to look for outside help utilizing best SEO companies recommendations.

Find The Influencers

Find some influential bloggers that are out there in your niche and offer to be a guest poster on their blog. This would then allow you to have a link back to your blog. It may also attract people to follow you on the various social media sites that you are on.

You can get your followers’ attention by posting something in a format that makes reading easier. For instance, try coming with a list of top 10 tips or writing questions and answers. The visual aspect of your article will make it more appealing and your readers will be more likely to share it.

Develop quality content targeted for social media. If you are just haphazardly flinging words, advertising or any number of mundane snippets at your customers, then you are wasting your time and losing their business. Be as concerned about your social content offerings as you are for the content on your business site.

The world of social media offers tremendous advertising potential, with huge numbers of users being added every day. Every business wants to take advantage of this platform, including yours. Getting your business marketing efforts started the right way will increase your social media following, and increase profits too. In this article, we have provided some basic information which, when implemented correctly, can make your marketing plan a successful one.

What are the risks of getting infected by malicious software?

11 Replies Alan

Have you ever thought of what is going to happen when you are infected by a computer malware? About a decade ago, computer virus aims were to replicate themselves and destroying key operating system functions. If you got a computer malware infection at that time, most probably your operating system will be corrupted by the malware and you will need to format your hard disk to solve your problem.

Today, malicious software behaves a little different. We have more than 10 types of computer security threats such as virus, trojan, worms, spyware and many more. Each type of malware has their own speciality and here are top 3 risks of getting infected by a computer malware.

1. Having your login credentials stolen

It is very popular today that a keylogger/keystroke logging is used to log a victim’s login credentials. Once the keylogger has a set of your username and password, they can login into the account and do almost everything unless your account is protected by a two factor authentication.

2. Losing hard disk space

Hard disk space today can be very cheap but we should not waste it on storing malicious software. Malware such as worms will replicate in your operating system and take up your hard disk space. You will not feel the burden at the beginning but as the process gets longer, you will start to feel the pain of having insufficient disk space.

3. Spending money on unnecessary stuff

There is also a type of malware where they scare you off by telling you that your computer has hundreds of infections which you actually don’t have. Upon scaring you, they urge you to purchase a bogus antivirus which claims that can clean all the mentioned infections. All in all, you end up actually paying for nothing.

4. Being part of a minion for DDoS attack

Have you ever thought of how DDoS can bring thousands to millions of traffic to a server? It is actually all the computers which are infected with some sort of trojan that explains how the attacker can have such massive amount of traffic. By getting a malware infection, you are at risk of becoming part of this big project which you do not want to be.

5. Losing your privacy

Another form of malware which is known as spyware is built to spy your daily activities. By knowing your daily activities, the attacker will be able to understand you better before attacking you. For instance, if you regularly surf to adult sites, the attacker will probably start off with some fake adult material to lure you into their trap.

Looking at someones internet usageBack to you now, are you able to take all the risks mentioned? If you are not, be sure you have a good habit when it comes to internet and computer security and always remember that having an antivirus and firewall is not sufficient for a good security.

Is paying for music a thing of the past?

27 Replies Christopher Roberts

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With the availability of streaming music services like Pandora, Spotify, and Rdio all available for free and unlimited access, there are fewer people than ever actually paying for their music. According to a recent article on TechCrunch, Tom Conrad, the CTO of Pandora, said that about 50 percent of Americans don’t pay anything for music while another 40 percent only pay $15 a year for it.

If you were to walk into a big retail shop ten years ago, one of the biggest sections in the electronic media department would have been a massive collection of compact discs. Today with the likes of iPhone, and Android, CD’s have made technologies like compact discs seem old and obsolete technologies of the past.

The biggest culprit to the recording industry has been the proliferation of bit torrents and peer-to-peer piracy software. According to Torrent Freak, the Canadian Broadband Management Company says that forty percent of all internet traffic in North America comes from either Netflix or Bit Torrent. While the original intention of this sharing software was to make it easier for business to transfer important files, most of the traffic from it today comes from the illegal trade of music, television shows, and movies.

While services like Pandora, Spotify, and Rhapsody have a paid-premium option available, their free services are so convenient that there is no real reason to purchase them. Unless you want a completely advertising-free experience or simply want an unlimited data cap on what you can access per a week, the free versions of these programs work just as well and include almost all of the features. Ironically, the only companies that actually have to purchase these plans are the small retail stores that are selling you the music.

Spotify's LogoThe RIAA is having an abysmal time selling digital copies of singles and albums to consumers. Not only are the versions that are available online cheaper and make less money, they are also much easier to steal, copy, and distribute illegally over the internet. Google is partially to blame for this widespread availability of illegally traded music.

According to an article in the Daily Mail, if you type in your favourite artist into a Google search, several unauthorized and pirated versions of the song will show up available for stream or download. While Google is not implicitly to blame for this, they are turning a blind eye to the practice by ranking them higher in search results.

The person who is most responsible for the digitisation of music is the late Steve Jobs. When the iPod first appeared on the market, Steve spearheaded the movement to make iTunes the ultimate way to purchase music online. In an article in the Inquirer, David Hughes (head of technology at the RIAA) claimed that Steve was a hypocrite for claiming to be a spiritual leader but not putting enough piracy protection on digital downloads.

There is no turning back from the digital way of selling and listening to music. We have come too far in our technological advances and reverting to older methods such as CD’s and cassettes would seriously hamper our tech advances.

The music industry will need to find new ways to make income such as advertising, product placement, and incorporation in order to continue to make a profit… or it could just go away and make music an art form.