Marketing High Quality Digital Music, PONO

I have never managed to get into digital music for several reasons. I don’t like wearing headphones, I get paranoid as I hear people calling my name in the background, and I think that they distract people’s attention. This is really noticeable while I am riding my bike on the pavement with the kids. People who are walking while listening to headphones are less aware of their surroundings, they tend to zig zag while they are walking and they cannot hear you coming.

This report in Businessweek addressed the problem a few years ago, although it has many methodological issues, and this article on the Treehugger website offers similar data while raising some good questions about the intentions and interpretations.

In Kenya they seem to be taking the problem seriously and in fact it will soon be a traffic offense to cross roads in Mombasa while wearing headphones or on the phone if legislation proposed by the Mombasa County Assembly is approved.
So no headphones means I don’t have one of those miniature storage devices to listen to. But I have never really got into digital downloads either. The problem there is quality. I like vinyl, take a look at the photo below of my record player.

My Sharp Record Player

My Sharp Record Player

This is a beautiful machine, 1983, plays both sides of the record, sumptuous quality, style personified and even comes in a portable version (mine also runs on batteries but the speakers don’t attach as the portable versions do).

So I have never had a system to play digital music that is half as good as this, although recently I have got closer with the Studio Pro 4 speakers that I found by the side of the street here in Cambridge (see this post for details). But even taking that into account, the sound is just not the same.

I have a vinyl and CD copy of the Beach Boys 20 Golden Greats, and playing the two together the difference in enormous. The digital version is sharper and the sounds are purer, but that was not what the boys had in mind when they were recording it. On MP3 the differences are even more noticeable. But convenience rules nowadays, and streaming of low quality music reigns.

Now Niel Young is with me on this, as are Sting and various other musicians. Niel wants to offer high quality music reproduction to people like me, and is preparing to launch his new baby Pono.

The player looks a bit like a regular MP3 player, but the files are much bigger so not as easily stored or downloaded, but the quality is much higher (say those who are marketing it). You can find some statistics in the article above. The data would suggest a vast improvement in quality, but as ever the proof of the pudding as they say.

And there is a cost issue. The player will cost about $400, and an album maybe $25. This is obviously marketed at people who have some disposable income and are looking for quality, probably musicians in their 40’s just like me.

We might wonder how big the market is, but if we note that the project raised about $2.5 million on Kickstart in a few days, maybe there is enough money and enough people around to make it a success.

So the question is for the technology community, will you (or more importantly I)  buy it?

Coach Guitar App Review

Coach Guitar enables users to learn guitar without any music theory or tablature. The animated black fret-board represents a guitar and the fingers are marked with different colors to specify the positions efficiently for both hands use. The colored dots signify the different chords of an acoustic guitar to be strummed. These instructions are available in Help menu on the start screen.

When you open this app, the page shows options such as My Lessons, Library, Help and finally Settings. After going through the Help option, you need to start with My Lessons where there are few popular songs pre-loaded. Then, you have to choose one among them and proceed for the coaching sequences. Just like a true professional, this app provides a step by step teaching facility which helps the users to play each verse of the song with perfection.

Coach Guitar Navigation

This version also contains two amazing songs for free- Stairway to Heaven by Led Zeppelin and secondly, Wake me up when September ends by Green Day. Another interesting aspect of this app is the availability of video lessons in HD. You can watch and learn in no time. In the Library, you can buy and store your favorite tracks available which you want to learn. The Library is updated quite frequently for the convenience of users. Also, the developers have provided the settings option to configure this app as per your wish.

The appearance of Library is quite similar to that of a normal playlist in your phone only with a single modification of the price tag on the extreme right of the songs. This can be considered one of the flaws of this virtual guitar teaching concept. You have to pay a certain amount for adding up your favorite tracks further. The customers have complained about this attribute and rightfully so.

Looking at all the pros and cons of this guitar teaching app, I am pretty much satisfied by its functioning. This app skillfully acknowledges its name and acquires relevant features to teach users how to play a guitar. Coach Guitar version 1.7.3 requires only 13.2 MB of phone memory. With the presence of a large display screen in iPhone and iPads, the working of Coach Guitar becomes easier.

Exploring arguably essential home gadgets

We all love our gadgets, some people more than others of course – we’ve all got parents or grandparents who haven’t got a clue how to turn a computer on, let alone check their emails or catch up with their family on Facebook. But for the gadget lovers among us there’s nothing better than getting home with a new bit of kit, setting it up and turning it on for the first time. It’s like a birthday and Christmas all rolled into one!

Christmas and birthday in one

Christmas and birthday rolled into one!

But while we all have such affection towards the latest offerings, what would we actually call “essential’? After all, the very latest devices and gadgets don’t come cheap and disposable income isn’t exactly at its peak at the moment. We’re finding that we have to budget more, and even wait until the price drops after a few months before we can get our hands on some devices, an agonizing wait for many I’m sure. So if we had to prioritize our gadgets, what would they be?

Laptop

Of course, you have to have a laptop. Tablets and smartphones are great but sometimes you just need a computer to get certain jobs done as well as they possibly can be with a bigger screen and better all round packages. You’ve got numerous top quality manufacturers to choose between, all offering different packages, with Apple, Dell, HP and co all vying for the title of top laptop manufacturer.

Printer

Obviously, if you’re working on your laptop at home for an important project for work, school, college or University, it’s vital that you have a way to get it off the computer and into a tangible document. For that reason you need a printer capable of producing your work in high quality, something Dell printers for one are synonymous for, while other features can include scanners, photocopiers and fax machine capabilities.

Smartphone

Then when you leave the house it’s vital that you can stay connected to the rest of the world. Smartphones such as the iPhone, BlackBerry and Samsung Galaxy give you the ability to check your emails on the move, update you location to Facebook, look into what Lady Gaga has had to say on Twitter and even buy things, you can do it all while you’re out of the house. Oh, and you can text and make calls too of course!

Tablet

One of the must-have items of the moment, tablet computers such as the iPad are taking the world by storm. On the train, in the boardroom, at the park, they’re all using them as perfect hybrids between smartphones and computers.

Music Player

Finally, of course, you have to have an iPod or similar device to listen to your favourite music on. Whether you’re in the gym, on the train or just relaxing, it’s always good to have some music to keep you in the mood for whatever you’re doing.

These are what I believe are essential home gadgets, but what is your views? Do you consider all these gadgets essential, and if not, which are yours?