Microsoft - Tag Archive

How does Google make money?

20 Replies Christopher Roberts

The other day someone asked me how Google makes its money. At the time I called upon the knowledge I had and talked about the ads they have in the search results, the Chromebooks and Android systems they are selling, and Google Apps and Docs.

This week Google announced, it was disappointed with its 27% rise in revenues. Yes you read right, it was disappointed! Profits were up 6.4% and revenues 27%. In the same period, (the last quarter of 2011) Microsoft saw its revenues rise just 5%, and its profits fall by 0.15%!

Here is the interesting (weird) thing, Google’s share value fell 10% after the announcement, whilst Microsoft’s grew by around 2%! How crazy.

Anyway, this got me thinking, what are all the way Google makes money, as that is a lot to get just from the ways I mentioned.

How does Google make money?

The fact is, the majority of Google’s revenues come from the ads it presents to users on search result pages. However in recent years it has started making more and more money in other ways. So what are these other ways Google makes money?

Chromebooks

Introduced mid last year, Chromebooks are laptops powered by Google Chrome OS, where the laptop and the internet are one. There are no programs, desktop or start menu, the who experience runs from the cloud, utilising all Google’s (and other) online applications.The Google Chrome Logo

Samsung and Acer are the two firms which currently offer Chrome OS powered laptops, however expansion to more brands in the future is inevitable. Samsung and Acer obviously take their share the sales, as will Amazon and the other places Chromebooks are sold, however the laptops do make money for Google.

Android

I assumed that Google made money from Android, however I was wrong – Google does not make money from its Android mobile operating system. Android is a Google-led open source mobile OS framework, however Google does not profit from it.

Google Android's Logo

YouTube

Since Google bought YouTube in 2006, the site hasn’t been that profitable for it. YouTube is now the site with the third most traffic on the web, meaning that it has huge potential, however until recently, it was only making money from ads.

Before Google AdSense ads used to appear alongside videos, which they still do, however now they also advertise within videos too. Furthermore, YouTube have started offering online movies, which users can pay to watch from the comfort of their own home – or wherever they are.

Google Storage

Many Google services offer online storage, however this is only a finite amount. Should you want to purchase extra storage for Gmail, Google Docs, Picasa or Blogger (photos on blogger, not posts) then you can do so from Google Storage. I doubt this brings in Google a lot of revenue, but nerveless, it makes the internet giant some money.

Google Store

Google have an online store which distribute to may different locations around the world. They sell everything from branded keyrings and juggling balls, to t-shirts and even accessories with past Google Doodles printed on them.

DoubleClick, AdSense and AdWords

The majority of Google’s revenues come from the advertisers who use AdWords and DoubleClick. These ads are then either shown in the search results, or on websites which host AdSense units. Google makes lots of money out of ads. It doesn’t tell AdSense hosts what cut of the advertisers fees they get, but it makes Google a lot of money, so I would guess that they take home more than website owners hosting their ads.

Other Ways Google Makes Money

These are not the only ways Google makes money, other ways include, Google Apps for Business, Google Cloud Connect, Google Docs, Feedburner (through ads), Google Earth Pro, Google Mini (where you effectively buy the Google search engine to use on your own site/intranet), Google Checkout and more.

Hopefully this gives you some insight into just how many ways there are that the search giant that is Google makes money.

A vision of the future – presented by Microsoft

11 Replies Christopher Roberts

The other day I stumbled across a video on Microsoft Office’s YouTube Channel which showed a vision that Microsoft had of the/a possible technological future.

The video contained all sorts of cool, crazy and weird things, from electronic mugs that determined your mood and glasses (the ones on your eyes not the ones you drink out of!) that could translate audio, to animated newspapers (digital paper) and 3D holograms.

Below is the video:

So what do you think, is this the future, is it too optimistic, or just a little weird?

I am now very much looking forward to the future to see how right Microsoft got it!

As with most things in life, a rather comical spoof has been of one of Microsoft other visions of the future. I thought I would include it here to give you a laugh too 🙂

What’s your take on these two videos? Does the second speak more truth than the first, your newspaper will crash, we will all have mental implants, oh, and there will be small fiddly bits of tech which you can easily loose!

I enjoyed both videos, what about you?

Will an Apple Television ever happen?

17 Replies Armenante

Since the release of the Apple TV set top box there have always been rumours that apple will try and break into one of the few corners of the entertainment world they are yet to conquer: the television market.

With the Apple TV set top box offering features such as streaming from iTunes to your television as well a streaming YouTube videos its a handy little device. However that functionality is in most television sets now a days, so what’s stopping apple joining the already quite competitive market?

Well for a start competition is already well established in the TV market with companies like LG, Sony and Samsung all offering so called smart TV’s. This means that apple would have to would have to do something very different to create a unique selling point. The features and the GUI of the Apple TV are already there, meaning that surely they already have the building blocks they need.

LG's LogoIf they were to add the Siri (their intelligent voice assistant) surely this would make a very effective home entertainment system. This is something similar to what Microsoft is already doing with the home entertainment system on the Xbox but it’s not quite as intelligent as Siri! The Xbox service can only follow commands and is not able to interpret them.

Rumours about an Apple TV are on the up again due to the pending release of Steve Jobs official autobiography. In an excerpt from a Washington times post Jobs has been quoted as saying to the author that:

“He very much wanted to do for television sets what he had done for computers, music players, and phones: make them simple and elegant,”

Walter Isaacson wrote.

Isaacson continued:

“‘I’d like to create an integrated television set that is completely easy to use,’ he told me. ‘It would be seamlessly synced with all of your devices and with iCloud.’ No longer would users have to fiddle with complex remotes for DVD players and cable channels. ‘It will have the simplest user interface you could imagine. I finally cracked it.’”

Apple hasn’t announced any TV based products in its line up and the blogosphere doesn’t appear to be covering it that much, however I personally wouldn’t be surprised if Apple decided to make the Apple TV into less of a hobby and more of a competitive product for the television market.

If they did they would probably do it with the same drive, determination and overall design quality that they have carried along with the Mac computer range, iPod, iPhone and iPad.