Sponsored: Samsung launches Samsung Memory campaign

This is a sponsored post on behalf of Samsung. To find out more about sponsored content on Technology Bloggers, please visit our Privacy Policy.

Samsung has recently started an innovative new campaign, to raise awareness of ‘Samsung Memory’.

Their campaign includes three evil characters: Battery Brutus; Fiona Freeze; and Loading Ball Larry. These three characters are presented at the ultimate enemy to any techie! After all, who wants their device (be it a TV, smartphone, tablet etc.) to run out of juice, freeze or take forever to load?

Battery Brutus, Fiona Freeze and Loading Ball Larry - SamsungSamsung have been working really hard to improve user experience, which is why they have decided to launch the campaign, to let people know about it!

Taking an Environmental Approach

As time goes on, more and more firms appear to be altering the way they provide their products and services in order to make them more environmentally friendly. Unfortunately there are many firms which still refuse to take environmental factors into account, however Samsung is (I am sure proud to say) not one of them!

In their recent upgrades and updates, Samsung have gone that step further to ensure that your devices stay ‘alive’ longer, need fewer charges, and perform better for longer.

That means you should be able to keep Battery Brutus at bay for longer! Check out the video (Samsung ad) below to see him in action.

%CODEUMSC1%

The below image shows just how much power Samsung’s devices conserve. That saving means less charges, which means less power being used, which is ultimately better for the environment!

Power savings Samsung devices haveSamsung also take into account the environment in terms of the materials they use. Below is a quote directly from Samsung.

“Our products continuously evolve. We use the latest technology. The most advanced materials. The safest components for you, and for planet earth. Samsung Memory is only manufactured with the most environmentally responsible materials.”

Top Speed Processing

Samsung’s latest devices are fitted with the high-spec memory and processors, to ensure that you can multi-task with ease, without your device freezing or loading. This means that you can also keep Fiona Freeze and Loading Ball Larry at bay!

Here is the Samsung ad which features Fiona Freeze at work.

%CODEUMSC2%

The last of the characters in the Samsung campaign, Loading Ball Larry, demonstrates just how frustrating loading can sometimes be. Please don’t smash up your device though, next time it loads!

%CODEUMSC3%

To find out more about the campaign, the characters and the technology involved, please visit the Samsung Semiconductor webpage.

What is Synthetic Biology?

In my work I write about nanotechnology and synthetic biology and over the next couple of weeks I would like to describe what is happening in these high technology fields. I start with synthetic biology. I am not a scientist and cannot give any form of technical description of how they do what they do. I can present a kind of sketch though of what they are doing and their aims.

The first question then must be what is synthetic biology? Well it is something that can be described as engineering, biology, genetics or nanotechnology, the most common description is that of applying the concept of engineering to biological organisms. But what does that actually mean?

Well, synthetic biology aims to design and engineer biologically based parts, novel devices and systems as well as redesigning existing, natural biological systems. Practitioners use a systems approach, an organism is seen as a whole, or a system, and can therefore be engineered, very much like a machine.

you see, kid's stuff

The system is reduced to biological parts (bioparts) whose function is expressed in terms of input/output characteristics. Once these parts have been described in terms of their function, isolated, standardised and syntheticaly reproduced, they can then be combined to from new organisms, very much in the way that an engineer would build a machine using standard devices built from standard parts. It is just that they are parts of a living organism.

These standard parts are defined by their DNA, and this can be manipulated in order to make the perfect part for the perfect device. Parts of the DNA can be removed and synthetic pieces used to replace them. Create the right part that does the right job, put in it a carrier cell (known as chassis) and Bob’s your Uncle, you can start to construct your organism.

The Biobricks Foundation is a not for profit organization that aims to keep a register of these standard parts, maintaining open access and promoting technical standardization, something that is seen as holding the key to the further development of synthetic biology.

Obviously to do all of the above you require technical expertise, the process requires computational modeling in order to analyze the complexities of biological entities and to predict system performance. You require DNA sequencing in order to describe the genome and then of course DNA synthesis, to re-produce either part of or the entire genome itself.

But what are the potential areas of application for this technology, and what can they actually do now?

One of the main fields is undoubtedly medicine. Drugs can be produced that are more effective or have fewer or even no side effects, as the genomes of their active components can be adjusted and synthesized. An example is the development of a synthetic version of the anti-malarial drug Artermisinin that could be industrially and cheaply mass produced, and in the near future antibiotics could become much more efficient.

Another existing application is water that changes colour when in contact with different polluting agents making them instantly recognizable. Switches already exist that react to certain types of input. An example could be a cell that is part of a person’s body that reacts to the stimulus of a certain chemical that in turn stimulates the production of another. Imagine for example a device that reacts to a chemical produced by a cancerous cell. This input causes a reaction that produces another chemical to counteract this presence. All working naturally using the body’s energy to function.

Other developments involve the energy sector, the production of plants for bio mass that are not as wasteful as those used today and even the development of synthetic aviation fuels.

In other fields a synthetic form of the silk produced by the Golden Orb spider is under development. This is an extremely strong, fine and lightweight material that could lead the way towards new specialist engineering materials.

They are even working on living computer memory, and  this article describes breakthroughs and results in DNA computing.

Well this is nothing but reasonable, my memory lives in my brain and the memory of my ancestors in my DNA, and now they have the technology to read it and even change it, so why not use it in a computer?

I have written several articles on this and other related topics on the Bassetti Foundation website, and as I said I am no scientist, so all comments and criticism invited and accepted.

A Bad Memory Erasing Pill

The February issue of Wired magazine contained an article about an interesting medical breakthrough related to memory. Scientists working on the development of a pill that can erase bad memories have achieved success in laboratory rats.

memory erasing pill

Bad memories, a thing of the past?

It is a long and detailed article, but I will try to summarize it in a few sentences. Memories are stored in different parts of the brian, emotions in one part, visuals in another etc. In order to remember something a sort of chain must be formed that link the separate parts of the memory, a chain formed by protein. If you can block the protein you can block access to the memory.

Scientists have been experimenting for decades to try and find a compound that can do this, and recently seem to have found one that works on rats. The experiment is relatively simple, the rats are exposed to series that they learn to recognize, an example might be a series of musical notes followed by a painful electric shock. As soon as the rats hear the first note in the series they get scared and agitated. Administer the compound and the association is lost, you can play the series and the rats no longer remember the consequences until BANG, the shock arrives.

Cruel but bearing important consequences, if the links in the chain can be broken then the memory is not cancelled but the individual no longer has access to it.

As I said above different parts of the memory are stored in different places, so the hope is that different compounds will be able to delete different aspects of painful memories. One might close access to the memory of the scent of an ex girlfriend who left you for your best mate, or the pain experienced in an accident, or the vision of your dog jumping out of your third floor bedroom window while chasing a ball that you accidentally threw too hard for him to catch, or other such traumas.

Talk is of selected memory loss by pill, but of course this is far in the future if ever at all, but the very prospect raises some interesting ethical dilemmas. We are who we are by experience. I don’t play with knives; I have a scar with 7 stitches in my hand to remind me why, but even without it the memory of a Christmas Eve trip to Wythenshawe Hospital lingers on.

And having seen various governments conduct more than questionable research on their own populations (and others) and I am not just talking about despot regimes but the very birth states of democracy themselves as this apology given by President Obama demonstrates, I sincerely question the ethics behind such a development.

So the question is this, are we seeing a great medical and technological breakthrough, a leap in human advancement, or the creation of another dangerous tool once it gets into the wrong hands?