Steps you can take to protect your identity and assets

Identity theft ravages the financial world about like a force-five tornado. With just the four digits of your social security number, a sophisticated “digital impersonator” not only has power to take all your money but also to open credit accounts and secure mortgages totalling potentially a million dollars or more.

More credit cards increases vulnerability to identity threatNaturally, the more assets you have and the better your credit scores, the more damage a skilled identity thief can do. Therefore, although you do not want incipient paranoia to drive you into the company of identity-protection scammers, you do want to safeguard your accounts against intruders and thieves of all descriptions.

First, follow your common sense. Shred everyday documents that reveal your financial information, keep sensitive documents out of your trash, and digitize your most important financial information, protecting it with impenetrable passwords. Then, develop healthy habits that will keep your personal information safe wherever you go and whatever you do:

Empty your purse and wallet

Make cash the official currency of all your commerce. The more you use credit and debit cards, the more you make them vulnerable; you obviously increase the risk of losing them, but you also put them at-risk of password theft or “skimming”, the use of electronic devices to capture the numbers on their code strips.

On an ordinary day, you need only your driver’s license, your health insurance identification your roadside assistance card, and the one credit card you use for emergencies – the one with the best, most efficient theft and fraud protection. Carry enough cash to cover your transactions and provide for an emergency stop at a coffee shop! You’re safe and good to go.

Refuse to do business over the phone

Under no circumstances should you ever transact business over the phone, because you have absolutely no way of authenticating the person on the other end really is who he or she claims.

Automated transactions give you a few more protections than voice transactions, but they still come with risk that a determined identity thief may steal the numbers you send and therefore gain control of your accounts.

Especially refuse to share the last-four digits of your social security and charge account numbers with telephone service representatives. Exercise similar caution about internet transactions, double-checking to make sure your easy-access, user-friendly bill-paying and shopping sites have high-quality encryption and other hack protections.

Create and re-create strong passwords

If you watch crime dramas and mysteries, you know that every sleuth, whether good guy or bad guy, easily guesses the most common passwords – your birthday, your children’s and pets’ names and your address.

Sophisticated computer spies have compiled lists of the top twenty most frequently used password formulae, all of which are so painfully obvious even the “Home Alone” villains could guess them. Use your own criminal mind to develop passwords only you could know. Then, change those insidious, super-sneaky passwords about once each month.

Keep your distance

When you must use the ATM, or when you use your debit card at the gas station and in other public locations, make sure people are not peering over your shoulder, and shield the keypad with your free hand while you enter the magic digits.

Whatever precautions you take in semi-public situations, take them to an exponent of ten when you use a credit or debit card at a major retailer, because you are extremely exposed as you use the elevated keypad at the check-out stand.

Check every “mistake”

Good financial management requires you reconcile your account statements every month. Personal safety demands you check and reconcile your accounts at least every week. Use your banks’ and creditors’ websites to review deposits and purchases, making sure your own records match theirs. Whenever you see a discrepancy, call the customer service line immediately, engaging the representative until you feel satisfied they have corrected the error or you have taken proper steps to protect your account and assets.

“I used to take pride in being a trusting person,” says one identity theft victim, “No more! Now, I take pride in how safety-conscious I have become.” Stressing the emotional and practical consequences of identity theft, “You cannot imagine how vulnerable and violated you feel when an invisible thief steals everything you have worked to save. Then, you cannot imagine how much work it takes to reconstruct your genuine financial self.” Feeling a little bit safer and more secure because she has survived the ravages of identity theft, the victim says, “Now, a thief will find it easier to break into Fort Knox than into my accounts.”

Shopping online – tips and advice

When shopping online, there are loads of things to look out for, and loads of ways to get a better deal. In this article I hope to share some of the experience I have got from shopping online, and some of my tech knowledge in order to help you get a better deal – what you want, at a reasonable price.

The first thing to say is that what you are shopping for, is crucial to how to go about buying it.

Virtual Goods

If you are buying an online or ‘virtual’ good/service, then the key thing to check is that you are buying from a reputable firm. Checking the firm is reputable and reliable is key for all online shopping, but especially so if you are buying something virtual – e.g. a website, anti-virus software, access to a game, music etc.

There are a few ways you can go about checking if online firms are reputable. The first is to see if the firm exists in reality, do they have shops in the real world, or are they totally online? Firms with physical property are less likely to be fraudulent, as they are easy to find and locate. Totally online firms can be just as reputable, look at the likes of Play.com and Amazon.

Play.com's LogoThe second way to get an idea of whether a firm is reputable or not is to check their stats. Does the site have a good Alexa rank – top 500,000? If not, people may not be visiting the site for a reason: it has just been set up, and after a few quick cons will be gone. You can check the history of the site using the Way Back Machine for more info on its past.

The third way is a much less reliable way, but can be useful to back up your decision. Try looking at the websites PageRank. If they have say a PageRank 3+ homepage, they are more likely to be legitimate than a site with all PageRank 0’s. People link to shop websites when they buy things and then review them, so shops should acquire PageRank. If they have no PageRank, they may still be legitimate, but check, as that may mean they have not been trading for long, therefore have just set up to scam, and will be shut down soon.

Finally are they a big name. Say you are buying anti-virus direct from the supplier. Most people have heard of the likes of Kaspersky, Sophos and Norton, but if the company is called something like ‘SpywareBeGoneSolutions’ then they are a lot less likely to sell you a good product, if any product at all.

Kaspersky's LogoFinally, when checking that the firm you are going to buy from is going to give you the product(s) you want, watch the news, or research them on news sites! Is the firm about to go bust or being run by administrators? If so, buying from them may lead to you loosing your money!

Services

If you are buying a service, such as a holiday, insurance or a meal at a restaurant, then there are loads of really useful sites that can help you, by giving you an incite into what others thought of that service.

Say for example you are buying a holiday, you can use websites like TripAdvisor.com to see if the place you are looking at staying at has positive reviews. If not, you can maybe choose somewhere else. Be careful though, as sometimes these sites can be misleading, as Jonny recently wrote about.

There are other websites too like MoneySavingExpert.com and Yelp, which can offer similar services for other things like insurance, banking, restaurants, shopping etc. MoneySavingExpert.com is especially worth a look, as aside from reviews, they can give really good advice, to help you save money when buying all sorts of things.

Products

The key to ensuring you get value for money and what you want when buying products online is to make sure you read what other people think about it. Reviews are really useful, and can help you determine which product is right for you.

Don’t be afraid to venture out of the companies website itself, and look for more reviews elsewhere online. Some firms will only publish the positive reviews they receive on their own site, in order to try to persuade more people to buy that product, from them.

A really important bit of advice is not to discount the high street, it can still be a very good place to buy things. Often things are cheaper online, however you can usually see and sometimes try products when in a shop, whereas online, all you have is pictures and possibly video.

Once you know the product is for you, make sure that you shop around. Find the best deal using price comparison sites like MoneySupermarket.com and PriceRunner.com.

Once you have your product and the shop, don’t forget to go to coupon sites to see if you can get an even better deal. Sites like MyVoucherCodes usually have some great discount offers, you just need to look.

To conclude

In summary, when shopping online, make sure that you are buying from someone reputable. Make sure the product or service is what you want. Check out other peoples reviews. Look for the best deal, and then finally don’t forget to check if there are any vouchers that could further slash the cost.

Hopefully these tips have been useful, good luck shopping online!

Will Facebook start charging users?

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There’s a lot of rumours going around about how the social media giant, Facebook, is going to start charging its users for keeping a profile. This is definitely not true. Facebook issued a statement recently stating that they had absolutely no plan or intention of charging their customers.

Even though the internet is in no short supply of unfounded rumours and gossip, it’s not hard to believe where average users would have gotten the idea.

These rumours spread across the internet for fear that many changes would be made to Facebook’s price structure. The rumour is largely a hoax, but many have been worried about the substantial changes occurring to Facebook that are planned in the upcoming months.

Mark Zuckerberg recently announced the most dramatic change yet to the social site and will implement the “timeline” feature. It will take all of your information and create a timeline of your life.

Facebook's LogoZuckerberg is extremely excited about the change, but most people aren’t so thrilled. Some argue, that this is just another move by Facebook that greatly infringes on users’ online information and privacy. Either way, it’s site is free and will remain free for the foreseeable future.

Facebook simply wouldn’t survive a charge based membership services. There’s too much competition in the social media scene right now. Anything remotely resembling fees would sound the death of Facebook’s online supremacy.

Though it makes many wonder if there might come a time when social media sources will eventually switch to a pay system. Across the board, right now, we’re seeing some online features, once free to everyone, now being charged for or in the process of it.

Presently, most online social media sites depend largely on advertising as their main revenue stream. With millions of users interacting with these sites, advertisers are able to gain massive exposure.

Yet, it’s this issue that’s raised a lot of concerns and has begged the question, “Is Facebook selling your information to advertisers?” Facebook has vehemently denied these allegations, but it’s still unclear. For right now, no, Facebook will not charge for using it’s site, but no one can tell what the future of social media could bring.