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How to start a career in social media

14th November 2011 19 Replies Techscott

Social media has turned into a multi-billion dollar industry and opportunities to build a career around it are becoming increasingly common.

If you’re looking to start a career in the competitive world of social media and digital marketing, setting up a blog is a great place to start.

A blog not only allows you to express your personality and offer your opinions, but also gives future employers an insight into your knowledge, skills and experience. Pick a subject that you are passionate about and blog regularly to attract readers and establish your credibility. Aim to be a unique voice in the ‘blogosphere’.

There are a variety of free online services available that can help you with the technology side of setting up a blog. Then it’s a case of attracting followers by creating interesting content, updating it regularly and promoting it through other social networks such as YouTube, Facebook and Twitter.

Pursuing a career in social media however is not just about knowing how to send a tweet, post a blog or set up a Facebook page. At the end of the day all businesses are looking at the impact social media has on their customer relations, business strategy, marketing and product positioning.

Demonstrate that you are serious by enrolling in a diploma in digital marketing and social media such as the one offered by the University of Middlesex. The postgraduate course combines theory and marketing practices to teach students how social media is contributing to entrepreneurship and innovation in modern businesses. Students attend guest lectures by professionals from some of the major organisations in web and social media including Google, Twitter and Groupon.

To have a competitive edge in social media, keep up to date with the latest developments. Understand the importance of monitoring, evaluation and analytics. You need to be familiar with the main social media sites but also the less popular ones as well which may have the advantage of providing a more targeted audience for the services or products you are promoting. You need to be able to spot trends and differentiate between up and coming sites and ones that won’t last the distance.

More than likely when you enter a career in social media you will be expected to be a good all-rounder and take responsibility for all areas of digital marketing. Job roles include social media officer, digital marketing manager or even director of social media. However larger organisations may allow you to specialise, so you could find yourself with a job title such as blog editor, analytics manager, designer, social media developer or content manager.

Must have WordPress plugins

18th October 2011 34 Replies Christopher Roberts

Many blogs like to publish a list of their favourite plugins. This often helps readers find new, exciting plugins that they too can use. Therefore I have decided that I should do the same on behalf of Technology Bloggers. Here is my (Christopher Roberts) list of ‘must have’ WordPress plugins 🙂

User Role Editor

In no particular order, my first must have WordPress plugin is User Role Editor. This is a very useful plugin if you run a blog with multiple users, as it allows you to change account type (e.g. contributor, author etc.) privileges, and even create whole new types of account.

A great example of when I have used this plugin is when Matt has been helping me with some ‘behind the scenes’ coding. I needed help to fix some bugs, so I created a new user account type called ‘Matt’. I then changed Matt’s account from ‘contributor’ status to ‘Matt’ status. Matt was then able to fiddle around with the plugins and blog code, whilst not being able to change any comments, posts or pages. When he was finished, I changed his privileges back to ‘contributor’.

You could also use this plugin to give users extra abilities, for example you could let them moderate comments, or upload media. All contributors by default WordPress settings can’t upload media, a real issue for a blog like ours. A quick user role edit later and everyone can now add pictures, video and music to their posts. 🙂

CommentLuv

CommentLuv is a really great plugin which enables you to give a little bit extra back to your commenters, by giving them a link back to one of their most recent posts at the end of each comment.I have written about CommentLuv before, so I don’t intend to go into any depth about it here. If you want to know more check out my post on why you should use CommentLuv.

Growmap Anti Spambot Plugin (GASP)

Growmap Anti Spambot Plugin (or as it is also know, GASP) is one of the very best plugins you can use to combat spam.

Here at Technology Bloggers we get hundreds of comments every month, but I am sure that we would get thousands more if we didn’t have such a good spam filter. Of the comments that we get I would estimate that around 10% are spam. If Technology Bloggers stopped using Akismet and and GASP, then I think we would see our comments double, but the extra ones would all be spam.

GASP places the tickbox (or checkbox for my American friends) that you see underneath the comment box. Logged in users need not worry about this, but users who are not logged in will need to make sure that they tick this box (and they will be prompted if they don’t) in order to make sure that their comment is approved.

Akismet then helps us out by throwing any user written/generated potentially spammy comments into the spam folder. We can review these and it is then much easier to sift through and fish out any good comments which may have got caught up.

Akismet is good, and very useful, but if you really want to stop spam, I would always make sure you have GASP.

ReplyMe

I have written an article about ReplyMe before, giving an explanation of what it does, who uses it and why it is useful. To briefly sum it up it is a plugin which sends commenters an email when someone replies to their comment, helping to improve the blog’s community. For more information please check out our ReplyMe article.

Prettier Trackbacks

Some themes present trackbacks just the way you want them to, other themes unfortunately don’t. The way I like trackbacks is the post title linked to the article that sits amongst the comments. Our current theme shows some text from the article too, which can look good, but often doesn’t.

Prettier Trackbacks displays trackbacks the way I like them, and with a bit of editing/tweaking, you can make it show them just about anyway you want!

Move WordPress Comments

The next plugin on my list is Move WordPress Comments. Have you ever had someone comment in reply to someone else, but they forgot to hit the reply button, or have you ever done it yourself? If the answer is yes, then this plugin is a very useful one indeed!

What the Move WordPress Comments plugin does is put a few extra details an options below comments in the dashboard and on the blog. These details are the comment’s number, the post number and the parent comment’s number.

If the commenter has published their comment on the wrong post, just simply change the post number and click ‘move’ and the comment will shoot off to the correct post.

If the commenter has published the comment in reply to someone, but hasn’t joined the comment to the parent comment, then all you need to do is scroll up to the parent comment and find out what number it is. You then take the parent comment’s number, put it in the reply/child comment’s ‘parent comment’ box and click move.

Confused? Check out the images below 🙂

The second comment is in reply to the first, however it is not threaded - to solve this just take the parent comment's number and then put it in the 'Parent Comment' box on the reply comment and click 'Move'

Et voilà! The reply comment is now threaded under the parent comment!

Digg Digg

Digg Digg is a really great plugin if you like to make your blog ‘social media friendly’! At the top of every article Technology Bloggers displays Google +, LinkedIn, Twitter and Facebook buttons, so that you can easily share our content.

Technology Bloggers social media share buttons, as provided by Digg Digg

This is all thanks to Digg Digg which gives you more social media buttons and options than you could shake a stick at! If you want to create a social media friendly blog, Digg Digg is one of the best plugins out there!

Top Commentators Widget

WordPress’s Top Commentators Widget is definitely one of the best plugins I have ever installed. It gives you the ability to thank your commenters by adding a widget to the sidebar (or in our case the footer navigation) of your blog, which displays your site’s top commenters, however you like!

It has loads of easy to customise options. You can choose how many commenters get shown, how long names can be before they are replaced with an ellipsis. You can also choose if names are hyperlinked, show the individuals Gravatar, how big that avatar is, whether an award icon is shown by commenters with more than a certain number of comments, how often the list refreshes, etc.

There are more!

Listed above are some of the very best plugins I have ever used. Despite this, there are many other great plugins that I haven’t included, for fear of making this article university paper length! Lets save them for another time.

So, what plugins do you use? Why do you like them? Are you going to try any of the plugins above? Do any of them look interesting/useful?

Talk to me below 🙂

Blackberry or crashberry?

12th October 2011 20 Replies Christopher Roberts

Since Monday, UK users of Blackberry smart phones have been without email, Blackberry Messaging (BBM) and internet browsing has been very ‘hit and miss’ since Monday – the 1oth of October 2011.

For three days now UK Blackberry users have been without their phones primary functions, and now it has spread to the US. Earlier today USA users of Blackberry smart phones have also been complaining of a lack of messaging.

The problem is also thought to be affecting Africa and the Middle East. Basically Blackberry messaging systems seem to have ‘crashed’ right across the world.

Blackberry’s owner (RIM) has said that the initial problem was caused by core and back-up switch failures.

Basically, one of Research In Motion’s back-up systems didn’t do what they were supposed to when something went wrong with the service, resulting in a massive crash! The system is designed to ‘failover’ to a backup system if anything happens. This worked fine in testing, but when Blackberry actually needed it to work, it didn’t.

Mobile phones were only initially designed to call and then text, however smart phones were designed to provide so much more, hence why people who have paid a premium to get one, are not best pleased at the moment.

Blackberry is currently rates the UK’s top smart phone, up there with Google’s Android systems and Apple’s iPhones, so considering it faces such tough it’s very important in terms of the phones future, for Blackberry to sort the issues out pretty soon!

Blackberry have started a section on their website called Service Update, where users can get info on the status of what’s going on with the issue, what Blackberry are doing to get on top of it, and hopefully soon how long it should be until services are running normally again.

So what do you think? Do you have a Blackberry? Are you satisfied with your service? How do you think this will affect Blackberry’s future in the smart phone market?

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Blackberry or crashberry?