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Best internet April Fools 2013

5th April 2013 4 Replies Christopher Roberts

Monday (April the 1st) saw hundreds of high profile April Fools’ Day jokes hit the internet, but which were the top April Fools spoofs online?

7. Virgin

At number 7 this year, is Virgin Atlantic’s glass floor planes. On his blog, Richard Branson posted on how Virgin Atlantic Airlines (in which he owns a 51% stake) are planning on launching a glass-bottomed plane. Branson commented on how he was “thrilled to announce that Virgin has created another world-first with the introduction of the technology required to produce the world’s first glass-bottomed plane.”

Virgin Atlantic also posted the jape on its official blog, stating that thanks to private funding from Richard Branson, the technology had now been developed to give passengers the experience of a transparent floor.

The floor of a plane couldn’t really feasibly be made transparent though; the luggage and engine have to go somewhere!

6. Metro

One of the first articles I came across this April Fools’ Day was the Metro’s April Fools’ Day 2013 round-up. The Metro had taken screenshots of all the top April Fools this year, including Goolge’s, Facebook’s, YouTube’s, Tesco’s, The BBC’s and more.

I only realised when I got to the end of the post that they were all spoofs! The Metro’s April Fool was to Photoshop loads of fake April Fools. Tesco’s 3D food printer, YouTube’s $1,000,000 giveaway and the BBC’s story of how Curiosity rover had joined Twitter, were all very well designed, believable, and well worth a read!

5. The White House

As we the above pranks show, April Fools’ jokes aren’t just limited to a personal level, companies and the media like to play them too, but what about government? Well the US government tried to fool its Twitter followers this year, posting a ‘special video from the president’ – watch it below.

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4. Technology Bloggers

Okay, my post on Monday which informed readers how the Higgs boson has been found wasn’t true. The Higgs is thought to hold the key (or at least part of it) to help us better understand the origins of the universe. I did also mention in the post how the particle could potentially make time travel viable, and also be the key to ultimate power, enabling us to use nuclear fusion as a power source.

Last month scientists thought they were closer than ever to identifying the Higgs particle, and this is true. However it is still yet to be proved to exist, and it might not be the miracle particle that I made out it could be. Most of my post was made up, as an April Fool – I hope nobody minded.

April Fools from Technology Bloggers! 🙂

3. Google

Google is becoming famous for its April Fools. This year they played several. The most high profile was probably Google Nose, which had the strapline “Smelling is believing.” This April Fool claimed that Google could bring uses the smell of things they were searching for, by “intersecting photons with infrasound waves” they can “temporarily align molecules” to make your screen smell like what you are searching for. Clever stuff – if it were real!

The world, as viewed through Google Treasure Maps

The search giant also created a treasure map version of Google Maps. Google claimed it had found some old treasure maps which once belonged to an infamous pirate Captain Kidd, and it had scanned them and added them to its online mapping service.

Another April Fools joke that Google played was seen in the launch Gmail Blue. Gmail wasn’t blue enough, so they made it all blue, because blue is better! It doesn’t make any sense, but is very comedic – watch the video below for more.

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On Monday, when checking Technology Bloggers Analtyics, it turned out that we had 41 visitors from the International Space Station. I took a screenshot, this is no joke!

We had 41 visitors from the International Space Station!

Okay, maybe it was a joke, yet another Google April Fool.

These are just a few of Google’s 2013 April Fools jokes.

2. Twitter

In third place is Twitter. Twitter’s fool was to trick users into believing that they would soon have to pay for vowels!

It was a half believable story that the social network published on its blog, and it did show innovative ways that people were trying to get around having to pay the five dollar a month fee so you can “use our premium “Twitter” service which also includes vowels” as opposed to having to use the free version: Twttr. Some people substituted o’s (owes) for 0’s (zeroes) whilst in an example in the blogpost, Joan Rivers used the partial/semi vowel ‘y’ to replace all vowels!

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Personally I am not sure that twttr.com would ever really have taken off. Wh-t 1s thy p01nt 0f – Tw1ttyr w1th n0 v0wyls? 😉

1. YouTube

This year, I think that YouTube had the best April Fools’ joke. YouTube claimed, in a video post, that the website was no longer accepting submissions. That’s right, submissions, like entries. This is because the website was simply a massive competition; who could submit the best video?

That’s right, the competition of YouTube is over, and over the next ten years, the winner will be decided, and on April the 1st 2023, the site will relaunch with just one video on it. The best video. The winner of YouTube’s 8 year video contents!

A pretty good April Fool, but that isn’t why it wins this year. The reason YouTube is number one, is because of the time and effort they put into their April Fool.

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The video above shows the initial video YouTube put out for the April Fool, but what many people never saw was the 12 hour live stream they did! That’s right, YouTube got two presenters to stand in front of a camera and read out video after video, videos which have been posted on the site and are ‘up for nomination’ to be the ‘winner’ of the YouTube contest. Click on this link to see the video, and check out this link to read more on the official YouTube blog.

Which was you favourite April Fools’ Day joke this year? Was it one you played, or had played on you? Do you think that smaller April Fools’ like putting salt in the sugar are no longer that significant, when companies like Google, (who own YouTube) Virgin and Twitter are playing jokes on millions – maybe billions?

The journey of an email – as told by Google

16th May 2012 5 Replies Christopher Roberts

Today, when I opened up Google, I saw something new. In the past Google has used the space directly below the search box to notify users of holiday events, privacy policy updates, tributes to industry legends – such as the Steve Jobs tribute, among other things.

Google's tribute to industry legend - Steve Jobs

Today however Google is using this spot to advertise its new feature, which lets you follow the journey of an email: ‘The Story of Send’.

Google's homepage with a link to 'The Story of Send'

Google advertises 'The Story of Send: Follow an email on its journey.' on its homepage

When you click the link, you are taken to a page on Google’s Green website (.google.com/green) which tells you how you can

“Take a journey through Google’s data centers by following an email along its path.”

Click ‘Start the story’ and the journey begins! Google takes you through an interactive journey of a Gmail email, from when you hit send on your device, to when it arrives at its destination.

The tour takes about 5 minutes (around 50 if you watch all the videos) however, as we all know, the journey of a real email, takes seconds – if that sometimes.

It is evident that the project is meant to be promotional for Google, as it points out all the good points along the journey. For example, how they have ‘built an extensive Internet backbone across the U.S.‘ to speed things up; how they ‘protect your message with a wide range of security measures‘ and how their data centres use ‘50% less energy than typical data centers‘ etc.

What the journey fails to point out is the less desirable things that go on. One example being how your email is read (or spidered) by Google Bots/Spiders, keywords are picked out, and then relevant ads are displayed alongside the message. Another being how Google want not only to own the systems which deliver your emails, but also the infrastructure (the cables and power) which gets it there – is that not a bit of a monopoly?

I like Google, I think it does a wonderful job, and it is great that it offers us all so much for free, however they do also do a good job of covering up the stuff they don’t want us to here.

Check out the video below for more. I found it and tweeted about it a while ago, however never really found an article for it to go in.

So, have you taken the journey yet? Aside from the obvious PR (public relations not PageRank) stuffed in, it does make interesting viewing.

More interested in talking about the ethics of Google? Add your view below 🙂

Why not talk about them both!

Your views?

How does Google make money?

21st January 2012 20 Replies Christopher Roberts

The other day someone asked me how Google makes its money. At the time I called upon the knowledge I had and talked about the ads they have in the search results, the Chromebooks and Android systems they are selling, and Google Apps and Docs.

This week Google announced, it was disappointed with its 27% rise in revenues. Yes you read right, it was disappointed! Profits were up 6.4% and revenues 27%. In the same period, (the last quarter of 2011) Microsoft saw its revenues rise just 5%, and its profits fall by 0.15%!

Here is the interesting (weird) thing, Google’s share value fell 10% after the announcement, whilst Microsoft’s grew by around 2%! How crazy.

Anyway, this got me thinking, what are all the way Google makes money, as that is a lot to get just from the ways I mentioned.

How does Google make money?

The fact is, the majority of Google’s revenues come from the ads it presents to users on search result pages. However in recent years it has started making more and more money in other ways. So what are these other ways Google makes money?

Chromebooks

Introduced mid last year, Chromebooks are laptops powered by Google Chrome OS, where the laptop and the internet are one. There are no programs, desktop or start menu, the who experience runs from the cloud, utilising all Google’s (and other) online applications.

Samsung and Acer are the two firms which currently offer Chrome OS powered laptops, however expansion to more brands in the future is inevitable. Samsung and Acer obviously take their share the sales, as will Amazon and the other places Chromebooks are sold, however the laptops do make money for Google.

Android

I assumed that Google made money from Android, however I was wrong – Google does not make money from its Android mobile operating system. Android is a Google-led open source mobile OS framework, however Google does not profit from it.

YouTube

Since Google bought YouTube in 2006, the site hasn’t been that profitable for it. YouTube is now the site with the third most traffic on the web, meaning that it has huge potential, however until recently, it was only making money from ads.

Before Google AdSense ads used to appear alongside videos, which they still do, however now they also advertise within videos too. Furthermore, YouTube have started offering online movies, which users can pay to watch from the comfort of their own home – or wherever they are.

Google Storage

Many Google services offer online storage, however this is only a finite amount. Should you want to purchase extra storage for Gmail, Google Docs, Picasa or Blogger (photos on blogger, not posts) then you can do so from Google Storage. I doubt this brings in Google a lot of revenue, but nerveless, it makes the internet giant some money.

Google Store

Google have an online store which distribute to may different locations around the world. They sell everything from branded keyrings and juggling balls, to t-shirts and even accessories with past Google Doodles printed on them.

DoubleClick, AdSense and AdWords

The majority of Google’s revenues come from the advertisers who use AdWords and DoubleClick. These ads are then either shown in the search results, or on websites which host AdSense units. Google makes lots of money out of ads. It doesn’t tell AdSense hosts what cut of the advertisers fees they get, but it makes Google a lot of money, so I would guess that they take home more than website owners hosting their ads.

Other Ways Google Makes Money

These are not the only ways Google makes money, other ways include, Google Apps for Business, Google Cloud Connect, Google Docs, Feedburner (through ads), Google Earth Pro, Google Mini (where you effectively buy the Google search engine to use on your own site/intranet), Google Checkout and more.

Hopefully this gives you some insight into just how many ways there are that the search giant that is Google makes money.

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