Help your readers follow your blog

This is the fifth in a series of articles in which I hope to share with you my knowledge of how and why Technology Bloggers has been so successful, so fast. Learn more about this series by reading our Technology Bloggers success article.

As many of you know I used to run a tech blog of my own – entitled Christopher Roberts Technology Blog. Now on that blog I made a key error that many bloggers still make today. I didn’t make it easy for people to ‘subscribe’ to my content.

If you have a great blog, but no really easy ways for people to subscribe, the chases are that you won’t be able to retain visitors for very long. If you have a blog with good, (not great, but good) content, but you give readers loads of ways and incentives to subscribe, then you are much more likely to get loyal readers.

So if you have good content you could have more visitors than someone with great content, simply because you make it easy for people to keep up to date with your content.

With Technology Bloggers I hope I have created a blog with great content from a load of fantastic authors, as well as multiple ways to receive that content, making it really easy to subscribe.

So how can you ‘help’ your readers to follow your blog? Everyone is different, so I find there is no ‘one way fits all’, but there are a few ways that I think cover them all.

FeedBurner

If you use FeedBurner, FeedBlitz or some other feed subscriber, you can instantly give readers tens of ways to follow your content. Check out our feed or look at the image below to see just how many ways FeedBurner lets users subscribe to your feed.

Ways to subscribe using FeedBurner

Ways in which you can subscribe to Technology Bloggers via our (FeedBurner) RSS feed

Furthermore, if you use FeedBurner, you can get your feed to link into your Twitter account. This means that every new article you publish can appear in your twitter stream just seconds after publication. This means that all those people who prefer to receive updates via social media, can do so via Twitter.

Another great feature about FeedBurner is that it lets you give readers the option to subscribe via email. On the sidebar of every page of our blog you can input your email and get updates by email. Interested in trying it out?

You can use Facebook too

Facebook also gives you the option to import a feed as notes which can appear as a status update. Import your RSS feed to Facebook page and you create yet another way for people to follow your blog and read your content. All you need to is ‘like’ Technology Bloggers and you can get our feed! The one thing I would say about Facebook is that its updates aren’t nearly as frequent as Twitters are!

Click ‘Like’ below to see what I mean.

So now you know that you need to make it easy for people to follow your blog, do you have any amendments to make to your feed or social profiles?

Useful reference: How to add an email subscription form to your blog.

How to be a great commenter

Do you read a lot on the internet? If you do, the chances are that you read in places where there is the ability to comment, be it on a blog (the most obvious place) or even a forum or website.

Why should you bother commenting?

If you have a website or blog yourself, then promoting this would be a good idea… But there are other reasons!

If you are an individual you may just wish to build your own personal reputation (or brand if you like) to make yourself more popular for social or employment, or other reasons.

Why I add comments

As an author of multiple blogs and sites, there is not much in the way of blogging that pleases an author more than a genuine (not spam – they are pesky!) comment. Bloggers describe this in many different ways, I like to say it gives bloggers a warm, fuzzy feeling inside.

Funny comment - Someone on the internet is wrong!So I comment to make blog owners feel good – among other reasons. I also comment to promote my website and blogs.

But we are missing the big reason why I comment!

The main reason I comment is because I love to add my opinion. If I agree with someone, I will tell them. If not I will ask them why they feel/think like they do, and I will tell them how I think/feel on something. Debate is the fuel of the blogosphere!

How can you be a great commenter?

There are a few simple rules I follow to make sure that I am a great commenter

  1. Don’t always agree – so many people think that they are a great commenter if they agree with all the points raised and don’t challenge the author. Often authors like to be challenged, that’s why they write!
  2. Don’t just add a comment, interact with other commenters – I would guess that 99.9% of people just add their comment. Read and reply to others comments too. This helps to build a great commenting community – something highly promoted on this blog. I am quoted for saying once that ‘comments often are more valuable than the article itself!’ this is due to so many brilliant people adding great contributions improving the article, giving it support, etc.
  3. Don’t just go looking for a link or PR boost – take some time to carefully craft your comment.
  4. Don’t comment on everything you read – just make your contribution on articles that matter to you.
  5. Read the article! Far too many times, I have seen so many people on so many blogs who have read the title and then gone straight to comment. It doesn’t work, and often your comment will end up being deleted, or worse, your name put on a spam list.

Commenting tools and traps to look out for

KeywordLuv and CommentLuv are two fantastic commenting tools to look out for if you own a website or blog. They really help you promote your blog when commenting, by allowing you to use your keywords, and feature one of your latest articles.

One final thing to watch out for is nofollow blogs, AKA the greedy (I was going to use scum, but that’s a bit strong) people in the blogosphere. These are people who run blogs which do not give you dofollowed or as they are also known followed links. This means that the link to your blog doesn’t pass on any link juice to the contributor.

It’s simple, no readers or commenters, then there is no point in writing. Treat your readers with respect, and they will return the favour.

Our comments…

Being a community blog we are 100% dofollow, meaning that you can guarantee you are getting great quality dofollow comments, every time 🙂

Happy commenting!

Follow us!

You can follow Technology Bloggers in a whole number of different ways.

You can ‘like’ us on Facebook, to get all the latest updates in your feed

You can follow us on Twitter, again you can get all sorts of updates via Twitter
Follow TecBloggers on Twitter

You can subscribe to us on YouTube, so you can see our latest videos

You can also share us around your favourite social network sites.

At the top of each article you can find loads of social media and sharing buttons – the buttons circled in red in the image below.

Technology Bloggers Share Buttons

Use these to help you share individual articles, and bits of content that your really like!

And don’t forget, you can also get to our various profiles by clicking on these images on our sidebar

Happy sharing 🙂