How to Improve Your Business Using Technology

In today’s day and age, you will very rarely find a business owner sitting on their laurels and simply allowing their business to move from one day to the next without change. With the current unsteady financial climate, most should be doing their utmost to move their business forward in order to attract and secure enough new customs to stay afloat. One of the many ways in which this can be achieved is to invest in the latest technology for your particular field of business.

Whilst this may seem a daunting prospect both in terms of a lack of technological experience and a strain on already limited finances, the advantages of making the investment could be profound. No matter what industry you find yourself in, there is almost certainly going to be a form of technology at your disposal – whether this be a specific system, programme or piece of equipment – that can have a positive effect on the way in which your business is run.

For instance, a retail setting that is behind the times in terms of technology could definitely benefit from the introduction of point of sale and EPOS software to make payment transactions swifter and stock counting easier. Although the transition from traditional ways to modern alternatives may be unnerving, if you are able to keep track on the amount of stock you have on the shelves whilst making payment at the tills quicker, this could have long-term financial benefits.

In an office environment, a large number of computers has now become the norm. In the world of computer technology, new system updates and program developments are common place so ensuring that your business stays up to date with such regular changes can be a struggle. However, by investing in professional help, you may then be able to divert your attention away from this area to concentrate on other pressing matters, safe in the knowledge that everything is being taken care of on your behalf.

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Professional tech support could help prevent employees from needing their own!

Whether you decide to develop an in-house team to offer support when it comes to your IT systems, or decide that outsourcing will be a more cost-effective option, having one individual or a team of technologically savvy employees who are aware of technical changes that could influence the performance of your business will give you an advantage over your competitors.

It is no secret that attracting new custom can be a struggle and with many consumers now using the internet to find local services, ensuring you have a fully functional website and an online presence is more important than ever. Attractive website design coupled with an SEO campaign to get your business ranking in the search engines for particular terms related to what you offer could make all the difference and give your company the edge when attracting new customers.

Although the current financial climate leaves many businesses in a perilous position, it is clear to see that with an investment in new technology, things may well turn around. From developing a fresh and invigorating website through to purchasing the latest equipment and calling upon professionals to offer assistance, you and your business could see a turn in fortunes that leaves you in a far more stable position.

The benefits of remote working for SMEs over winter

In order to help small and medium enterprises (SMEs) continue to operate in severe weather conditions over winter, industry experts now advise small firms to consider implementing flexible remote working systems, allowing employees to work from home.

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Remote working has grown to become an important element of business productivity for SMEs.

With the current technology available, firms now needn’t suspend their business in severe weather, with a combination of remote technologies and common sense allowing SMEs to continue trading.

Remote working can maintain productivity and reduce office costs over the winter months. Studies have found in the past that employees working away from the distractions of their desk and the surrounding office environment increased their productivity by a considerable margin.

What exactly is remote working?

Put simply, remote working is when people do their work at home or outside the workplace. With the current financial climate tighter than ever, businesses are always looking to bring down their running costs and remote working is one way of achieving this goal.

In many industries Virtual Private Networks (VPNs) are created to enable employees to login to a company network and access all the information they need to carry out their work, whether it is word documents, emails or project briefs. Remote working also enables businesses to employ and outsource work to people all over the world.

There are many other advantages of remote working for both small business owners and employees alike:

Advantages of remote working for SME owners

  • Fewer office costs – with staff able to use remote and cloud computing to access emails, files and any other necessary information, SMEs can cut costs such as printing, electricity and any other staff management charges.
  • Increased productivity and results – Instead of having to down tools and stop work on client projects, owners can allow staff to carry on their work from home. This is also an excellent employee incentive as staff can save money on travel to and from the office or studio.
  • Greener working – remote working can dramatically reduce a businesses’ impact on the environment by reducing the number of employees that commute to the office or studio.

Advantages of remote working for employees

  • Enhanced work-life balance – employees that are allowed to work remotely in severe weather naturally have an improved work-life balance, with the ability to spend more time with children and spouses.
  • Reduced stress levels – taking your employees away from the cut and thrust of the office environment can reduce stress levels. Remote working in more comfortable, homely surroundings can foster greater productivity.
  • Increased trust and responsibility – While SME owners must choose the right people to work remotely, those fortunate enough to be able to work from home will have their morale boosted by the extra trust and responsibility placed upon them by their employer.

The key challenge for SMEs is to ensure employees are disciplined enough to handle the freedom of remote working. Today an increasing number of small business owners appreciate the benefits working from home can bring to their company.

5 tips to help you recruit the right people online

Using the internet to recruit new employees for business has become the norm in a very short space of time. For people working in creative industries the internet is an indispensable tool and subsequently online recruitment appears a natural step in order to reach out to target markets.

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The internet has quickly become essential at recruiting the right people for your business.

Recruiting on the internet gives companies and candidates alike a great opportunity to secure the ideal employees and find themselves an exciting new job. Here are five tips to help small and medium-sized enterprises (SMEs) access and recruit top talent for their organisations.

Use social networking sites such as LinkedIn

Career-focused networking sites such as LinkedIn are a goldmine of information for growing small businesses. It is a great way of viewing profiles of successful employees and entrepreneurs and engaging in discussion regarding their availability and/or interest in your vacant roles.

Many candidates choose to make their LinkedIn profile public, meaning they are indexed by search engines and can therefore be found in Google when searching for a particular type of candidate.

Extend your recruitment reach via job boards and online agencies

Don’t be afraid to submit your vacant positions across a number of online recruitment agencies and job boards. Instead of simply placing an advertisement in a magazine or newspaper, extend your reach online with the potential of millions of views rather than thousands a month offline.

A vast percentage of employers use the internet daily, almost exclusively and the ability to have your vacant positions online within literally minutes improves the efficiency of your recruitment campaign.

Reduce cost-per-hire and retain flexibility

One of the biggest challenges facing HR managers is to reduce the cost-per-hire within their company whilst at the same time maintaining the quality of new talent. It is said that companies who use online recruitment technologies save up to 90% more than those who use traditional recruitment agencies and methods. Online recruitment enables recruiters to streamline recruitment campaigns, whilst promoting the company’s brand and values to a wider, more diverse talent pool.

Recruit using your own company website

Depending on how your company website is built you may be able to advertise careers and vacancies through your own content management system (CMS). Your company website should explicitly portray the vision and values of your company and is one of the most underrated ways to advertise for new talent. Remember, your own website is your time to shine to new recruits as well as new clients.

Use Facebook to develop your professional identity

Facebook is increasingly used as an online recruitment tool, with platforms and solutions for small businesses recruiting via Facebook. Workplace groups, advertisements and profiles can be created to generate discussion about your company as well as encourage applications for vacant roles.

Now is the time to embrace online recruitment and social networking both as a research tool and as a cost-effective way of connecting users and potential employees to add value to your business.