eBay

Is there really that much diversity on the internet?

7th July 2012 8 Replies Christopher Roberts

The internet is big right? Okay it is massive. With that massiveness one naturally associates extreme diversity. Don’t get me wrong, across the entire internet, there is amazing variation, with billions of people adding their spin to the net.

What I am going to investigate in this post though is how diverse the ‘main’ internet is. What I mean by that is the internet that we use every day. How diverse is the most regularly used/visited content? Is there really as much choice as we think, or is the majority of the internet dominated by a few firms?

In order to go about this research I am going to use Alexa, who gather statistics on websites traffic. For most sites, the data isn’t that accurate, however for really busy sites, the numbers are so great, the reliability of the data is much higher, hence why I can use it.

Google

According to Alexa, Google.com is the most visited site on the web. How could it not be? Alexa estimates that 50% of all internet users visited Google.com in the last three months. Second on the list for most visited sites is Facebook, which is trailing with just 45% of internet users visiting the site.

Remember however that is just Google.com, Google has a massive monopoly over the internet. In the 100 most visited sites on the web, 18 of the sites are owned by Google – 16 localised sites, Google.com and GoogleUserContent.com (the site you see when there is an error finding/displaying a page).

Google undoubtedly has reduced diversity on the internet, having such a monopoly on the sites we all visit. The thing is, it isn’t just 18 sites. Google also owns YouTube and (the third most visited site on the net) Blogspot which is ranked 10th, Blogger at 47 (Blogger and Blogspot are now one) and Blogspot.in (India) ranked 73. That means 21 of the most visited sites on the net belong to Google, meaning it owns more than one fifth of the ‘main’ internet.

Google’s dominance on the web suggests that a lot of us are Googlites!

Can you call the internet diverse, when in the top one hundred sites, one firm owns more than a fifth of all sites? Maybe, what does the rest of the field look like?

Microsoft

Unsurprisingly, the company that is arguable Google’s main rival is in second place. Yahoo and Microsoft are currently in a ‘Search Alliance’ therefore restricting competition, so I am going to count them in the list of sites that Microsoft owns/influences. Here is the list of sites that Microsoft owns/influences which are top 100 websites:

Yahoo.com – Ranked 3rd
Live.com – Ranked 7th
Yahoo.co.jp – Ranked 16th
MSN.com – Ranked 17th
Bing.com – Ranked 29th
Microsoft.com – Ranked 30th – ironic how it is lower many of the other sites it owns!
Flickr.com – Ranked 53rd and Yahoo owned

Therefore Microsoft own/influence 7 of the top 100 sites. Add that to Google’s 21, and 28 of the top sites on the net are owned by two firms. More than a quarter.

I am starting to think the ‘main’ internet is not as diverse as one may first assume.

Amazon

Next on the list of internet giants comes Amazon. Amazon.com is ranked 10th, whilst Amazon Germany (Amazon.de) is ranked 91st and Amazon Japan (Amazon.co.jp) is 95th. Amazon also owns the Internet Movie Database (IMDB.com) which is the 50th most visited site. Amazon owns 4 of the top 100 sites.

32 sites gone.

Alibaba Group

The Alibaba Group is a privately owned Chinese business, which owns Alibaba.com, Tmall (tmall.com), Taobao (Taobao.com) and Sogou.com. The group therefore account for four of the sites that make up what I am calling the ‘main internet’.

36 sites taken by just 4 companies. How diverse is our internet?

Next we come to eBay.com which sits 23rd on the list of top 100 sites. eBay International AG (ebay.de) is in 80th place, followed by eBay UK (ebay.co.uk) in 86th. eBay also owns PayPal (paypal.com) which is ranked 46th.

eBay steals another 4 sites, leaving just 60 of our hundred left, and so far only 5 firms are involved.

Time Warner

CNN (cnn.com) AOL (aol.co.uk) and The Huffington Post (huffingtonpost.com) are all sites owned by Time Warner. Time Warner is the sixth business involved now, leaving just 57 sites.

WordPress

The blogging platform WordPress (wordpress.com) is ranked 19th, and its brother, which allows users to host the content management system on their own site (wordpress.org) is ranked 83rd.

There goes another two sites, meaning just 55 left, and only seven players so far.

Twitter

Ranked number 8 on the list is Twitter, however its URL shortener (t.co) is ranked 31st, meaning Twitter is also one of the big players in the top 100 sites, arguably with some form of domination over the internet.

47 sites of the top 100 accounted for and a mere eight organisations involved.

The Rest

Of the final 53 sites, 5 are adult only sites leaving 48 sites – although many of these either are a part of, or are a much bigger group.

Some familiar faces appear in the other 48 sites, Facebook (2nd), Wikipedia (6th), LinkedIn (11th), Apple (34th), Tumblr (37th), Pinterest (47th), BBC Online (48th), Ask (54th), AVG (62nd), Adobe Systems Incorporated (67th), About.com (81st), ESPN (82nd), Go Daddy (85th), Netflix (89th), The Pirate Bay (92nd) and CNET (97th).

Remove these very well known, well established, and massive brands, and we are left with 32 sites – less than a third. Of the remaining sites, around half are Chinese, showing the growing influence and usage of the internet in China.

My Verdict

In this post I have established that of the sites we visit most regularly, 47 are owned by just eight organisations. Does that really represent the freedom that we all believe the internet offers?

I was surprised by the type of content, and the limited number of different sites that there are in the global top 100. It would seem that the most visited sites consist of search engines, social media sites and news websites. Interesting statistics.

So, what is your verdict on how diverse the internet we use everyday is? I personally am not quite as convinced as I was before writing this article that the internet is quite as free and diverse as we all believe.

Please note these rankings are changing all the time, and all content was correct according to Alexa.com at the time of writing – the 6th of July 2012.

What we now know about Facebook

3rd February 2012 21 Replies Christopher Roberts

As you may have heard, Facebook plans to become a public limited company (plc) and float on the stockmarket. It hopes that this will raise around the sum of $5 billion USD (this is only about half what most people thought it would try to raise) in finance for the business, a colossal amount!

Thanks to the flotation it is estimated that around 30% (roughly 1,000 people) of the companies employees will become millionaires! That said, Mark Zuckerberg is reducing his annual salary to just $1 as of January next year. Why? Because he will have shares estimated at the value of around $100 billion!

Anyway, due to Facebook wanting to become a plc, it needed to release more detailed financial data than it ever had before, into the public domain. This means that we now know much more about this previously rather secretive internet giant, than ever before!

Finances

Thanks to its choice to become a plc, we now know that Facebook makes 85% of its income from advertising. Furthermore we know that last year it made almost $4 billion USD! Out of this, it turned an impressive 25% into profit, bringing it in $1 billion (supposedly exactly) in net profit.

It is now possible to value to company as a whole, and it is thought to be worth $100 billion USD. To compare that to other industry giants, Amazon is valued around the same amount, eBay is values at about half that figure, and Google is thought to be worth double that.

Ownership

Facebook will still be owned and controlled largely by Mark Zuckerberg. He currently owns 28.4% of Facebook and has a majority in terms of voting rights with over 50% of votes. Basically Zuckerberg owns Facebook still, and he seems to want to stay in the driving seat for a while yet!

Users

We now also know that Facebook have around 845 million active users around the world, of whom, around 450 million visit the site very regularly – that is a crazy amount!

The Future?

Facebook would be worth nothing without its users. Some people say that its users are not Facebook’s customers, but in fact the networks products. If people get bored or move on, the site will die.

If you were buying shares in an internet based business, Google would probably be a much safer bet than Facebook, as its future looks much more certain. Facebook may pay massive dividends to investors in the future, or it may go into decline and cost investors a collective $5 billion!

Friends Reunited was once great, now it stands in Facebook’s massive shadow, as does Myspace, Bebo, Foursquare and many other social media sites. All these sites how now been superseded by Facebook, the question is, will Google Plus or something else dwarf Facebook? Personally I believe that in 10 years, there will be something bigger, but we will just have to wait and see 🙂

How to choose the right iPhone 4S for you

28th October 2011 23 Replies WhatContract

Buying an iPhone 4S is more complex than brain surgery! There’s a mind boggling 6 options to choose from if you count the black and white colour variants. Next you’ve got to make the dare devil decision as to how much memory you’ll need (or rather how much memory you can afford!).

After all that it’s a question of whether you buy SIM free, pay as you go or on contract. Choose to get the iPhone 4S on contract and you’ll walk into yet another wall of confusion.”Help!” you say! If you’re thinking of getting your paws on Apple’s latest must-have, then the following guide should point you in the right direction.

It don’t matter if you’re black or white!

There’s no difference whatsoever between the white and the black iPhone 4S. The white option is slightly more prone to finger marks as the black is to dust gathering. Whether you choose virgin white or classic black is down to taste. For whatever reason, the white iPhone 4S does sell on eBay for a touch over what the black fetches – so if you’re concerned about re-sale value, white is right for you.

Don’t forget your memory!

The difference in price between the 16GB and 64GB versions is around £200, so you best think carefully about how much storage you’ll actually need. With the A5 chip from the iPad on board, the iPhone 4S is capable of delivering a gaming experience like never before, but as such we can expect the games themselves to grow in size considerably (the current version of FIFA 12 for the iPhone is already more than 1.5GB). Download more than 10 games of this size and you can kiss your 16GB goodbye (let alone any music, films, pictures, videos and email attachments you want to store on your device).

Own an iPhone already? Check to see how many MB’s you’ve munched and then add 15% on top – if this adds up to more than 16GB, splash out the extra and go for 32GB option. On the hole, the 64GB monster should be reserved for the rich or super-geeky – but if you’re not the one stumping up the cash, then why not?

SIM free, Pay As You Go, or Contract?

OK, so as you might expect, there’s no definitive right answer here. There’s plenty of reasons that you might choose any of these options – it’s just a case of figuring out which is best for you.

A SIM free iPhone 4S will suit those who don’t want to be ‘tied in’ to a particular network. Perhaps you move regularly between two locations where signal is only available on a certain network, or maybe you’re moving abroad imminently.

Choosing Pay As You go for regular use will always work out more expensive than contracts, but if you want total control over your bills it’s worth investigating further. Remember that if you buy the iPhone 4S on Pay As You Go, it’ll be locked to the network that you bought it with.

Although SIM free deals are marginally more expensive than Pay As You Go, if you’re planning on switching networks, unlocking your iPhone 4S might be more hassle than finding an extra tenner for the SIM free option.

If you make a lot of calls (by a lot I mean more than 300 minutes worth per month) an iPhone 4S contract will work out far cheaper than Pay As You Go, plus you won’t have the hassle of ‘topping up’ regularly.

Another advantage of choosing an iPhone 4S on contract is the inclusive data. Unless you’re going to be using your 4S for phone calls alone, it’s likely you’ll need to connect to the internet. Email, apps, social media and of course web browsing will all use ‘cellular data’. Most contracts will come with a monthly data allowance of between 250MB and 1GB (stay away from contracts that don’t!).

Finding the best iPhone 4S contract for you

Finding the most suitable contract is largely a case of matching what you’ll use with what’s on offer, then finding the best price. If you’e already on contract then finding out how many minutes, texts and how much data your using is simple. Just give your network a call and ask!

Most of the UK networks now have login areas of their websites where you can view your latest bills. Take a look at your usage from the past 3 months and note down how many minutes of calls you’ve made, how many texts you’ve sent and the number of MB’s you’ve downloaded.

Now you know roughly what you’ll use in a month, the quickest way to find the best iPhone 4S deals is to compare contracts using a specialist mobile phone contract comparison site. These sites make it really easy to pick and choose your options and see all the tariffs available without the need to visit every network’s website. Buying your iPhone 4S online also means you avoid commission thirsty ‘assistants’ you seem to find in every high street mobile phone shop.

When you make your contract comparison, you’ll notice that the shorter the tariff length, the more expensive the monthly cost tends to be. 12 month contracts are the most expensive and although networks must offer 1 year deals by law, they more than make up for it with excessive monthly charges. Most will find that a 24 month contract works out cheapest with 18 month tariffs falling somewhere in between.

So that’s about it! I hope you enjoyed my first post on Technology Bloggers, please comment below and I’ll do my best to answer questions.

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