Monitive – 1 year on

Last year the founder of Monitive.com, Lucian Daniliuc, contacted me, asking if we wanted to run a competition to giveaway 10 Monitive licenses; I accepted and we launched our first ever competition.

I was also given a Monitive account, and have been using it for a year now. In this post I am going to review my experience of the service after a years use.

Latency

One of the main things I use Monitive for is to monitor site response times. Latency is very important, and can have a huge effect on traffic, as the longer people have to wait, the more people you loose before the page loads.

With superfast broadband, many of us are becoming incredibly impatient, and if something isn’t responding, we might ditch a site in a matter of milliseconds.

Before using Monitive, I had no idea how long Technology Bloggers took to respond. Monitive allows me to see on a daily basis how long the blog takes to respond, in multiple locations, all around the world. I know that if you live in Liechtenstein or Ireland, the blog on average seems to take around half a second (500 ms) to respond. In the UK it’s about 0.6 seconds, whereas in the USA, it takes just over a second.

This lets me ask the site’s host why the latency varies so much, and ask them what they can do to improve global response times.

Response times Technology Bloggers - April 2012 to April 2013

A chart showing the average global response times of Technology Bloggers.

Uptime

Whilst response time is important, it has no value if your site is offline. Monitive is accessing Technology Bloggers every 5 minutes from hundreds of locations around the world, to ensure that the site is live and accessible. If the blog goes offline for more than 3 minutes, I am sent an email. These are my personal settings, you can make checks/notifications more/less frequent, and can get notified via SMS and Twitter.

Quite disappointingly I report that Technology Bloggers went offline 23 times in the last 30 days. During this period, you couldn’t access the site for more than 10 minutes on 6 occasions. If I wasn’t using Monitive, I would only have spotted one or two of these outages myself. I can now report these to the site’s host, and ask why the site has gone offline so many times.

Uptime graph 2013

A chart of the uptime and downtime Technology Bloggers experienced in April/May 2013.

Unless you pay for load balancing, to mirror your site on various servers across the world, and effectively distribute traffic, to ensure 100% uptime, you should expect some downtime. It is expected that most sites will have some go down at some point, however how frequently this happens, and how long they remain offline for is something to consider.

We have a 99.9% uptime guarantee on the blog, yet this year so far, uptime has been 99.85%, meaning around five hours of downtime has occurred this year already.

Improvements

One thing I don’t like about the service is that it doesn’t allow on demand checks. I think it would be very useful to be able to check the status (including response time) of a site at a desired location, whenever you want; but as of yet, this can’t be done.

As I have set Monitive to check the blog every 5 minutes, and then notify me after 3 minutes of downtime, it can be a while before the system updates. For example, if the site is checked at 13:00 and at 13:01 I check and the site is down, it wont be checked again until 13:05, and I wont be notified until 13:08. In such a situation, being able to check the current status, could be useful.

Chadrack

One of the winners of our Monitive competition was Chadrack Irobogo. I asked him what he thought of the service.

“I can say, it was great because throughout the period I was able to know what was going on with my site. Before then, I really did not know anything about site monitoring. It was during the use of this program I learned when my blog was either down or up. And all of these was done without my doing anything. Unfortunately, I cant really give any details about the program. Only thing I can say is, it is really good.”

I agree with Chadrack on his point about the service being an eye opener to downtime. I really didn’t understand how often sites go down, even if only for very short periods of time.

Like Chadrack, Monitive is the first commercial website monitoring service I have used, so I don’t know how Monitive compares to its competitors. I am however suitable impressed by their services to want to keep using them.

If you are interested in Monitive’s services, do check out their uptime monitoring website. I have found website monitoring very useful, and am thankful to Monitive for my license, and for giving us prizes for our competition last year.

How important is the quality of hosting to online retailers?

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With many brick-and-mortar businesses adding an online version of their high-street store to their portfolio, it’s important that firms choose the right web hosting service. With myriad services offering cheap deals, firms ought to be wary regarding offers that appear to be too good to be true – because they usually are.

On the surface, purchasing web hosting that costs £20 a month seems like a steal. In fact, it is a steal. However the only thing that is being nicked is precious uptime for online retailers, as the vast majority of cheap hosts go hand-in-hand with downtime.

Downtime – a retailer’s worst nightmare

For online retailers, downtime is especially important; every second of downtime is potentially a lost sale. Would you rather pay a premium for quality web hosting that is reliable and constantly up, or pay a third of the price for web hosting that keeps going down? In the long-term, it may cost more for firms to pay for cheap, but less reliable hosting.

In addition, utilising the services of a web hosting service in your time zone could be important, especially for smaller firms. Imagine if your store goes down but your hosting service is half-way across the world. This is certainly not ideal for any stores looking to make sales. For example, let’s just say your UK-based store goes down at lunchtime. No amount of calls at 12pm is going to wake a firm located half-way across the world; tucked up in bed at 12am. It’s a nightmare scenario.

SEO

The importance of SEO over the last 10 years has changed the face of the internet. An increasing number of online retailers are producing fresh content in a bid to become a publishing authority in the eyes of search engines.

However, when a cheap hosting company offers dead links, 404 errors and other harmful downtime to a retailer, what are these search engines going to think? Bounced traffic isn’t going to look good in the eyes of Google or Bing.

Technology Bloggers 404 error

Technology Bloggers 404 Page

Eventually, a retailer could slip down the rankings, and get flanked by its competition. It takes a lot of dedication to work up the search rankings, so don’t let a bogus hosting firm ruin your company and its prospects.

Security

In addition, security should be a top priority for online retailers. The amount of hackers roaming cyberspace is vast and make no mistake – they’re ready to capitalise on unprotected websites. By opting for secure web hosting which features STFP and SSL, a business and its clients can feel assured that all sensitive data is kept in safe hands.

As you can see, the quality of web hosting is an absolutely integral part of the foundations of success for online retailers. In an era of cost cutting and tight purse strings, it might be tempting to lump with a cheap web hosting service from the other side of the world, but in the long-term you may end up opening your wallet more often than you think.