5 things you should know about Google’s new privacy policy

With all of the buzz surrounding Google’s new privacy policy, you may be confused about the exact changes and how they will affect your internet usage. The bottom line is, the changes aim to improve the services that Google offers by making your Google experience more personalized.

The notification box that lets users know Google's privacy policy is changingHere are five things that everyone should know about the changes that will come occur when Google’s new policy takes effect on the 1st of March.

5. Google will gather information across all of its platforms

Google’s new policy puts the majority of its platforms into one privacy policy. Through this policy, Google will be able to put together a more holistic view of each user, as it can track one user’s data across all of its platforms together.

For you as user, this means that all of Google’s platforms will be more closely integrated than before and will allow you to work across multiple platforms at once more easily. Some critics however say that Google trying to create a ‘cauldron of data’ of its users.

4. You’ll see more personalized search results and advertisements

Since Google will be able to get a more complete view of you as a user, it will be using this information to personalize your internet experience more than ever before.

For example, this means that Google will tailor advertisements and search results to suit your specific needs, correct frequent spelling errors in search queries, remind you of appointments about which you may have forgotten, provide you with a suggested contact list, and much more. You can also contribute to the personalization of your internet experience by using features like the Ads Preference Manager to take control of what kind of advertisements you see.

These changes should help to improve user experience, as well as Google’s profits, as users are more likely to click on ads more relevant to them.

3. The more Google services you use the more you should benefit from the changes

Because Google will rely on your user information across all of its platforms to determine what type of advertisements, search results, and more are best for you, the more Google services you use, the more improvements you will be likely to see.

This is because if you use a host of Google services, such as all of those included in Google Apps, Google will be able to get the most complete picture of who you are, what you look for online, and how you generally use the internet. To track your usage of Google services, you can use the Google Dashboard to see your activity as a Google user.

2. You can still use Google services without it logging your data

Although allowing Google to learn information about your online usage will provide a more personalized experience, there may be times when you don’t want Google to collect certain information about you.

In these instances, you can utilize Google tools like “off the record” chat in Gmail and the “incognito window” in the Google Chrome web browser to ensure that all of your data will not be logged by Google.

However it is thought that Google will try to persuade users to remain logged in and connected through their Google profile, more of the time.

1. Google believes the new policy will allow it to better meet your needs

Google redid its privacy policy because it believes the changes will enable it to offer each individual user a more tailored, better experience of the web. In summary, Google is hoping to meet your needs better and faster by learning who you are and what you look for online.

What do you think about the proposed changes? Do you think you will benefit?

Online data backup using cloud computing technology

This is a sponsored post on behalf of Bulldog Backup. To find out more about sponsored content on Technology Bloggers, please visit our Privacy Policy.

In the past I have written about cloud computing and how cloud data storage is the future, and at the moment it is playing a key part in backup technologies, as it is now easier than ever before to backup your data online.

One firm that offer online backup services are the Glasgow based Bulldog Backup, they were founded in 2010 and offer backup solutions for both domestic and business users.

I read a statistic the other day that almost 50% of businesses reported a loss of important data in the last two years, probably why more and more firms are investing in online data backup systems!

The good thing is, online backup solutions are getting easier and easier to use, another reason why more and more people are using them. For example, with Bulldog Backup, all you need to is select the package you want to buy, you will then be emailed with your login credentials, then all you need do is login and download the relevant backup client – either Windows or Mac.

When you install your backup software you are asked what you want to backed up, you can choose your entire hard disk, or just a few files – say pictures and music for instance.

Now you may be thinking that online backup storage is a great idea for most people, but you are on a connection which has a limited monthly allowance – say 40 gigabytes, you can’t afford to run the backup system, in fear of going over your allowance.

There is a solution to this too. With most good backup systems nowadays, you can configure how much bandwidth is used for backups, therefore you never go over your limit. You can also choose which files the software should prioritise the backing up of – e.g. give pictures and documents high priority, whilst don’t worry so much about music.

Select how much bandwidth online backup can use

Select how much of your bandwidth Bulldog Backup can use

The best thing is, once you have backed up your files, you can easily access them from anywhere, using your own personal web portal. Bulldog Backup’s portal has a clean layout and is designed to make listening to audio files and viewing images as easy as possible, all as standard. Therefore you can access all your albums whilst out and about, how cool is that! You can also install mobile apps for both iOS and Android, making it even easier for you to access your files on the move.

If you want to go up a level Bulldog Backup offer a ‘Pro’ account which has all of the standard features, with the addition of a ‘SmartDrive’ allowing you to sync files across multiple computers. A SmartDrive is basically a drive that appears like any other hard disk on your computer, only anything you store in it is automatically uploaded to the cloud – a pretty cool bit of tech don’t you think?

A screenshot of a SmartDrive

A screenshot of what the Bulldog Backup SmartDrive looks like – just another hard disk

Okay, so you like the idea of online backup, you can see the potential and benefits, but, what about the costs? Well you may be pleasantly surprised, you can start backing up online with Bulldog Backup from only £2.95 a month ($4.63) with a 1 Terabyte Protect account.

Think that is a good price? I have managed to get a discount promo code which makes the same account cost just £1.25 ($1.96) a month, and that price is fixed for 5 years! Visit the site bulldogbackup.com and use the promo code ‘bullbonanza00’ at the checkout before the 29th of February (this year) to take get started at that rock bottom price 🙂

What do you think about online backup? Will you be investing in it in the near future?

Why does superfast broadband matter?

Technology Blogger has had many articles about broadband speeds, superfast internet connections, and how the general trend is that global internet speeds are on the rise, but the question is, why is that important? Why do superfast speeds matter?

Download and Upload

There are two types of internet speed, your download speed, and your upload speed. Your download speed is how fast you can receive data from the internet – how fast you can stream media, receive emails, load websites etc. Your upload speed refers to how fast you can send information to the internet – how fast you can send emails, upload media, update your status etc.

When people talk about broadband speeds on the rise, they are usually referring to download speeds, as most of us get a lot more from the internet than we upload. Both upload and download speeds are on the rise, but upload speeds are usually only around 10% of download speeds – depending upon your location.


So superfast broadband means that we can do things faster, we can download and upload content quicker than we used to be able to. But that does that mean?

More Going On

Faster internet speeds mean that you can be doing more things at once on the internet, with less lag or jitter. You can be on an online game, whilst streaming the radio, and in the background sending emails, all at the same time! You can have more internet hungry applications running at the same time, and the speed of your activities (providing you have adequate processing power) should be the same as if you just had one activity going on.

Improved Internet Call Quality

Faster internet speeds will allow for smother internet calling, with less lag and better quality. You will be able to chat with friend across the globe and stage a conversation as though they were there in the room with you. VoIP will be significantly improved, as faster speeds meant that the media you are sending out is of higher quality, and the stream you are receiving is better too.

Such improvements could significantly benefit businesses, as VoIP can significantly lower the cost of holding meetings with fellow colleges based in different locations, thanks to better, more affordable online conference calling.

Furthermore, improvements in internet call quality can make remote working more viable, meaning that employees can spend more time working and less time commuting, thanks to them being connected all the time. This can save time, money and office space, as more employees are able to work off-site.

Improvements in Healthcare and Education

As Rashed suggested in his recent article (Five changes in video conferencing for the next decade) improvements in internet calls could lead to an improvement in the provision of telemedicine, meaning that the best doctors can help patients from across the world.

There is also similar potential for education. The best lecturers and teachers will be able to educate far greater numbers of individuals from across the world, thanks to faster broadband speeds. Improvements in such technology could be very beneficial for those living in isolated communities.

Cloud Computing Becomes More Viable

Cloud computing has huge potential to cut costs, improve efficiency and improve data security, and superfast broadband makes it more viable! With faster broadband, more and bigger files can be stored in the cloud, meaning that files are less likely to be lost if one device fails, and are more likely to be accessible from any location.

Media Streaming

Streaming media from across the internet is smother, faster and more seamless with faster internet connections. You can watch online videos with less buffering, or even in high definition.

Furthermore, internet TV and other similar services become more viable than ever before. In the last quarter of 2011, Virgin Media reported profits of £48 million, which it is believed is mainly down to faster broadband speeds encouraging more users to user its TV and internet services.

Virgin Media's logo

More People Online

Every day thousands of new people around the world make the leap and go online. For every extra person on the internet demanding resources, the whole system slows down a little. However with superfast broadband, more people can be online with less of an effect on speeds. In large offices, more employees can be connected, with less of an effect on the speeds received. This is also true in households, more people can be downloading media, whilst it not affecting others on online games.

Your Speed

Superfast broadband is very important and is revolutionising the way we do business and live our lives. The question is, how fast is your broadband speed? Are you likely to benefit from the things I mentioned above, or do you need to think about switching provider? Try testing your broadband speed and comparing it to what you are paying for; could you be getting a better deal elsewhere?