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How important is the quality of hosting to online retailers?

5 Replies Christopher Roberts

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With many brick-and-mortar businesses adding an online version of their high-street store to their portfolio, it’s important that firms choose the right web hosting service. With myriad services offering cheap deals, firms ought to be wary regarding offers that appear to be too good to be true – because they usually are.

On the surface, purchasing web hosting that costs £20 a month seems like a steal. In fact, it is a steal. However the only thing that is being nicked is precious uptime for online retailers, as the vast majority of cheap hosts go hand-in-hand with downtime.

Downtime – a retailer’s worst nightmare

For online retailers, downtime is especially important; every second of downtime is potentially a lost sale. Would you rather pay a premium for quality web hosting that is reliable and constantly up, or pay a third of the price for web hosting that keeps going down? In the long-term, it may cost more for firms to pay for cheap, but less reliable hosting.

In addition, utilising the services of a web hosting service in your time zone could be important, especially for smaller firms. Imagine if your store goes down but your hosting service is half-way across the world. This is certainly not ideal for any stores looking to make sales. For example, let’s just say your UK-based store goes down at lunchtime. No amount of calls at 12pm is going to wake a firm located half-way across the world; tucked up in bed at 12am. It’s a nightmare scenario.

SEO

The importance of SEO over the last 10 years has changed the face of the internet. An increasing number of online retailers are producing fresh content in a bid to become a publishing authority in the eyes of search engines.

However, when a cheap hosting company offers dead links, 404 errors and other harmful downtime to a retailer, what are these search engines going to think? Bounced traffic isn’t going to look good in the eyes of Google or Bing.

Technology Bloggers 404 error

Technology Bloggers 404 Page

Eventually, a retailer could slip down the rankings, and get flanked by its competition. It takes a lot of dedication to work up the search rankings, so don’t let a bogus hosting firm ruin your company and its prospects.

Security

In addition, security should be a top priority for online retailers. The amount of hackers roaming cyberspace is vast and make no mistake – they’re ready to capitalise on unprotected websites. By opting for secure web hosting which features STFP and SSL, a business and its clients can feel assured that all sensitive data is kept in safe hands.

As you can see, the quality of web hosting is an absolutely integral part of the foundations of success for online retailers. In an era of cost cutting and tight purse strings, it might be tempting to lump with a cheap web hosting service from the other side of the world, but in the long-term you may end up opening your wallet more often than you think.

How to proceed in the age of big data?

4 Replies Jonny Hankins

A couple of weeks ago I read an article in the New York Times about the age of big data, and today at a science and technology conference I got into a conversation about the same thing with a US public health official.

Much has been written (and I am a guilty party) about Google’s quest for information, including allegations of infringements of privacy etc, but not all of this capability should be seen in a negative light. I would like to give you a few examples of why.

A wealth of data

Google collect all of the search terms used by every user and categorize them. Let’s take a hypothetical situation. You are director of a large hospital inManchester. What can Google tell you about your job? Well probably a lot, let’s say that this week there is an enormous peak in the search terms “Flu symptoms” used across the Greater Manchester area, or “rash on back and neck”. Indirectly the knowledge of these search trends tells you that you should prepare your hospital, because late next week you will have a massive influx of patients with the Flu or some other contagious disease as it takes hold of the population.

This information is potentially lifesaving, as one of the main problems with epidemics is they come out of nowhere and so health centres are not properly prepared.

Search terms can also give an indication of how the housing market will behave too, with a rise in searches for houses in a certain area being reflected 6 months later in new sales. The type of house searched could also improve planning, as developers would see what people were looking for and where.

Analysts and programmers are currently working on how to expand on the simple examples above using search terms as wider indicators, a system called ‘sentiment analysis’ looks particularly promising.

This form of analysis looks at terms used during on line communication and categorizes them in terms of their sentiments. The logic is that in an area that is prospering terms will be generally positive, but in an area that is threatened by demise, such as the closure of industry or other societal problems, the terms will differ. This is not dissimilar to the conversation analysis sociologists use to obtain a person’s own sentiments about their position in life, with their true feelings reflected in the terms they use without thought. The hope is that an accurate analysis of this type might signal unfolding problems before they become a reality so that action can be taken in specific areas to avoid social breakdown.

I have addressed these issues in more depth on the Bassetti Foundation website, but want to conclude by saying the following; in my posts I have often raised the issue of data collection as a problem, and collection of personal data for advertising or any other purpose for that matter does raise serious ethical issues, but here Google et al could be sitting on a mine of extremely useful and possibly globally important data if the technology and political will is developed to use it correctly.

Steps to Take Before Throwing Away Your Old PC

13 Replies Daniela

In 2010, the FTC recorded over 250,000 complaints of identity theft in the United States. While many identity thieves still get their information from your paper mail, a stolen purse or wallet, or hacked files online, more and more are starting to glean sensitive information from the hard drives of old computers. If you’re getting ready to toss out your desktop or laptop in favor of a newer model, take these steps to protect yourself from identity theft.

What information might be stored?

Not sure it’s worth all that work to wipe your hard drive? After all, you don’t keep a ton of important information on your computer, so what could a hacker possibly find anyway; and if you’re just donating your computer or selling it for cheap, what are the odds that an identity thief is going to get his hands on it?

The problem with this line of thinking is that often times, your computer has stored information that you don’t even know it has stored.

Common information stored on computers includes account numbers, credit card numbers, passwords, registration keys for software programs that you use, medical information, addresses, and even tax returns – which contain pretty much all the personal information necessary for a someone to apply for a credit card or bank loan in your name!

Keep in mind that many identity thieves will actually buy a used computer – or even steal a donated one – in the hope of gleaning such personal information. This information can be worth thousands of dollars to them and can create a huge headache – and financial problems – for you.

How to get rid of the data

So, before you sell your computer or donate it to your local school system, take these steps to get rid of the data for good:

1. Don’t count of just deleting the files. While you’ll want to delete the files from your computer, this is just the first step to take. Identity thieves are often experts at getting deleted information from hard drives by using specialized software.

2. Save any files you want to keep. Before you wipe your hard drive, you will, of course, want to save any files you want to keep. You can transfer your data to a new computer, burn it to a CD, put it on a USB drive, or put it on an external hard drive – a particularly good option if you need to store a ton of files or information.

3. Use a utility program specifically meant to wipe your hard drive. Local tech stores will sell utility programs meant for this purpose that match up with your specific operating system. The best idea is to get a program that will overwrite or wipe the hard drive several times instead of just once, and you’ll definitely want a program that wipes the entire drive.

If you know your computer has particularly sensitive information on it and you don’t trust a utility program to get rid of the information, you can always destroy the hard drive physically.

Businesses in particular, often use hard drive shredding services, as their computers tend to have lots of personal information on both employees and customers of the business.

A hard disk shredder

A hard drive being shredded

Once you shred the hard drive, you can simply sell or donate the rest of the computer without it, and the new owner can then completely replace the hard drive.

Watching for identity theft

Even if you are careful to destroy information on your computer before you sell or donate it, it’s a good idea to be wary of potential identity theft.

Check your credit reports regularly to ensure that everything is accurate. Credit reports are normally the first place you’ll see evidence of identity theft when new accounts pop up that you didn’t open. If you do think you’ve been a victim of identity theft, get identity theft assistance as soon as possible.

Report the problem to the credit reporting bureaus, who will place a fraud alert on your account. Then close the new, fraudulent accounts. Finally, report the fraud to the Federal Trade Commission and your local police department.

If you’ve taken steps to protect your personal information from being stolen, you may never have to deal with the problem of identity theft, but it’s always a good idea to be aware of what you should do if your identity should be stolen.