cloud computing | Technology Bloggers

Stream Yourself into More Customers – With Little Buffering!

6th September 2011 4 Replies Christopher Roberts

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When starting a business like a restaurant or a speciality retail clothing outlet, the main goal of the owner is to entertain customers in order to get repeat business. While retaining customers is the goal, how to attract them in the first place is a goal of all aspiring business owners. Once the events and activities at your location have become old news, customers can always go down the street to get a beer. Using websites and other technology to make your business more interactive will attract more customers and keep your location fresh and alive.

By placing a webcam in the kitchen, visitors to the website can watch cooks chop, dice, fry, and set on fire the food being prepared in real time. If you have a staff of flamboyant bartenders, visitors to your website can watch them craft cocktails, set tequila on fire, and entertain guests.

The Boatyard in Panama City, Florida has live cams on both their bar and the ship dock so website visitors can see what kind of seadogs are pulling up to get their grog. If a potential customer visits your website and sees a vibrant and lively atmosphere on your stream, they will be more prone to check out your physical location.

An event such as a concert is a sure way to draw customers into your building while naturally increasing sales. The same theory will hold true if you post a video or stream of your concert to your website. By marketing through social media, visitors will visit your website for the video and stick around to find out about your business. In order to guarantee maximum stream quality, your business can use a cloud gpu to ensure your event has a seamless broadcast.

Offering live streaming video of your business on your website will help you gain ground in search engine results. Instead of relying solely on word of mouth and reviews from other websites, your page will rank higher in search results even when people use generic terms like “best local seafood” or “high-end retail.”

Streaming video can also be used in reverse to keep customers who are already at your business entertained. While waiting for friends to arrive customers can watch streaming content on television while enjoying a drink at the bar. In a high end fashion boutique you can stream video about how your products provide more benefits than the competitor’s. By using cloud hosting services you can ensure that your streaming video network operating system doesn’t interfere with the day-to-day operation applications you use for business.

There is no doubt that everyone you want to visit your business is on the internet. Instead of sitting idly by, make sure you catch more customers by making your online location as cool as your physical.

Google Chrome Browser Set to Overtake Firefox

11th August 2011 37 Replies AlexS

A recent study of online browsing habits in the UK revealed that Google Chrome is now the browser of choice for more than 23% of British internet users. More surprising still was the fact that it is now more popular than Mozilla’s Firefox and is even gaining ground on the current and ever-present browser bruiser, Microsoft’s Internet Explorer.

Currently Internet Explorer has a whopping 45% of the market share in the UK but that figure is down from the year before and the use of IE seems to be constantly declining.

This loss of popularity for the ubiquitous Internet Explorer is even more depressing for Microsoft when you weigh up the fact that the browser comes pre-installed on nearly all UK computers at the moment. Google Chrome’s figures and market share are all the more impressive when you consider that it was only released three years ago.

Commenting on the UK figures Google put Chrome’s increasing popularity down to two things – firstly that they had promoted it with a blitz of advertising across the billboards and televisions of the United Kingdom (Chrome was the only time they have ever put an advert on British television); and secondly that they believed it was the best browser in terms of security and speed.

Lars Bak, Google’s chief designer on the Chrome browser commented recently that their aim when designing and building Chrome had been to make it the fastest browser possible whilst maintaining maximum security within a minimal design. Bak argued that once people have started using Chrome they will never want to go back to any of the other browsers:

“If a user tries a webpage using Chrome and suddenly it feels really fast and snappy, it’s naturally going to be really hard to go back wards (to a previously used browser).”

Certainly the numbers for the uptake of Google Chrome are astonishing. At the current rate Google Chrome’s success in the UK will be replicated worldwide very shortly. It is already in third place with a market share of 21% across the globe and is expected to overtake Firefox in the next year or so. Similarly it is predicted that it will be challenging IE within two or three years.

Google are banking on Chrome becoming so popular that it will offer a similar kind of ‘Halo Effect’ as the iPod did with Mac computers, and lead them to purchase the new Google Chromebook laptops. The Chromebook will be cloud based, with the Chrome browser being central to a different kind of operating system. Instead of taking up memory storage, data will be cloud based so as to make the Chromebooks as fast and clutter free as possible.

All about cloud computing

20th May 2011 19 Replies Christopher Roberts

What is cloud computing?

Cloud computing is the management and provision of data and applications via the internet. In non technical jargon that basically means is that it is the storing your programs and documents on the internet, rather than on your computer.

What is an example of cloud computing?

If you watch the tv, you will probably have seen those adverts that promote laptops and phones which allow you to work anywhere because of the ability to store your data in the cloud.

This basically means that your device merely holds the operating system and sometimes the software. The date you access is stored on a server somewhere. This means that you can access your data from almost anywhere with multiple devices.

The good and the bad…

As with most things in life, cloud computing has positives and (you guessed it) negatives. Here is a list of the pros and the cons of cloud computing:

The Pros

Less hard disk space needed
Your computer runs much faster – like the Chromebooks are meant to (this is dependant on your internet connection)
You can access your data from anywhere at anytime
Most providers of cloud services, regularly backup your data, meaning if you loose some data or if they loose some, it shouldn’t be too hard to recover
Avoid costly hardware (and to some extent software) upgrades

The Cons

If your internet dies, you can’t access your data, and in the case of a Chromebook, you can’t even access your programs
Some security risks are removed (like if your PC is stolen, someone may steel your data too) but loads of new threats from corrupt employees, hackers etc. are born
The services (initially) probably won’t be as reliable as you would like them to be
Big brother is watching you! – every move you make online or in a cloud based application can be monitored by your provider
You need a really fast internet connection, both download and upload, to really feel the benefit of it – the problem is, most peoples download speed is really fast, but their upload speed is rubbish!

Where is cloud computing data stored?

Good question – presumably not in the clouds! Applications, data etc. would be stored in server farms. Server farms are massive, usually very cool (air conditioned to increase machine performance and to prevent overheating) areas, full of loads of server towers.

A Server Room in a Server Farm

Google, Facebook and similar massive sites generally have their own server farms, which they often store underground, and they make sure that they are very well connected!

What’s your opinion on cloud computing? Is it the way of the future, or will it do more harm than good?