This is the first in a series of articles in which I hope to share with you my knowledge of how and why Technology Bloggers has been so successful, so fast. Learn more about this series by reading our Technology Bloggers success article.
When starting a blog, website or forum there are two ways you can do it. In the dark, or with a reputation. 99% of the time, it is better to start a site with a reputation, as I have found that your online history can significantly affect the success of your next blog.
History provides you with many things; especially experience, reputation and knowledge. When I founded Technology Bloggers I had already run a technology blog for almost two years. This had given me a lot of experience in the area, specifically things like where to get ideas from, keywords to use to help my articles get found in the SERP’s, how to write interesting tech posts (I hope!) and many other things.
Christopher Roberts Technology Blog had also given me a reputation. This reputation has been carried with me to Technology Bloggers, so people who liked my writing before are likely to have follow me – give me a shout out if you did 🙂
The reason that I said 99% of the time it’s better to start with a reputation, is because very few people manage to get themselves a bad reputation, sometimes unintentionally.
We will forever be known by the tracks we leave - our reputation
Apart from blogging, another way to build up a good reputation is as a commenter. I comment on loads of blogs, as I think comments are very important. If you have had me comment on your blog or have seen me comment on a blog, then you will probably know that I have a reputation for challenging the author, and sometimes writing almost article length comments.
Challenging the author gets you to know people better in the blogosphere as those sort of comments jump out at people much more than ones like “Great article, cheers!” do. Don’g get me wrong though, I only disagree if I don’t agree with the author. If I like your content I will congratulate you too!
Commenting also has another element. By placing your link on other peoples blogs you are getting some effectively free publicity. People read you comment, like your style, check out your blog. It’s that simple! Sometimes 😉
If you are new to blogging, don’t worry if you have no reputation, look for blogs that you enjoy reading, and ones which also write in your niche and comment on them, that should, in some way help to build up a good reputation for yourself – providing they are good comments.
I have been into blogging for just over two years now, but I have also built (and currently maintain) many websites; these have further advanced my reputation as a writer. Some people may not know me from my blog, but as the ‘maintenance man’ for the Royal Marines Association, City of Wolverhampton Branch’s website, for example.
My social blog and philosophy blog along with my website have also advanced my ‘audience base’ and they have hopefully also strengthened my reputation as a blogger.
By the time I started Technology Bloggers I had (and still have) a lot of powerful contacts within the tech blog industry. These people can be fantastic resources in times of crisis and trouble, one of the other reasons that I highly recommend interacting with other online.
Basically what I am trying to say is that it is actually years of building and preparation that is part of the reason why Technology Bloggers has been successful. If you are new to blogging you may find that it can be hard to start with, but by guest blogging, commenting and interacting with other bloggers, can get you there!