Eight tips to consider before building a mobile websites

With over 75 million Americans accessing the web through mobile phones, we can conclusively say that mobile web browsing has come to stay. comStore statistics recently reported that 50 million people in the United States have an Android, iPhone or a BlackBerry phone.

The Logo of BlackberryWhat these huge numbers clearly mean is that your business can not afford not to provide a mobile website for a convenient browsing experience for your customers. Mobile websites are starting to become a ‘must have’ for any kind of business today.

The rate at which people are accessing the web today throughout the world from their mobile phones is becoming increasingly clear that any business that wants to remain in business must leverage the opportunity of mobile browsing. It is easy, cheap and quick to do it today; in fact, some web design companies render this service for free. But before you decide modifying your existing website to make it compatible for mobile handsets, put these things right:

1. Page Size

It is important to assign a simple style for all mobile websites, the page size also small. Remember that 20KB is the maximum page size for all mobile friendly pages. If you can use less than 10KB making everything nicely fitted for any kind of phone, considering that users are charged per KB of mobile data you will be doing your business good.

2. Coding

There is actually no special coding required for mobile websites. Using XML or XHTML for your mobile friendly site is much easier and faster. Using basic HTML and CSS is also good. Carefully craft with target key words the filenames, title tags, heading tags and description meta tags to fully maximize the optimizable content present.

3. Content

There is actually no special way to arrange content for mobile websites. The rule is simply-all mobile websites should be readable and easy to navigate, since your visitors are on the go and may not want to waste time on something difficult to read or surf. As for the content typography, it is preferable to use headings to control the font size.

4. Images

Most mobile phones take longer time to load images. Use graphics and images as little as possible only where necessary, this will aid easy navigation for your mobile website users. Jpeg, gif or png are best formats for mobile images because they are very much light–weight. Compressing your pictures to avoid zooming is something you must not forget.

5. Layout

Mobile browsing is quite time consuming, so ensure you put all the most important information you want your mobile website users to see on the top of the page your company logo should be included as well. Left and right navigation should be minimized because it is difficult navigating with a phone.

A better option is to arrange all your content in a single column. Tables should not be used, but if necessary no more than 2 columns, rows and column merging should be avoided.

6. Page links

Back buttons and links are features of all good mobile websites. Providing them will help visitors escape dead ends, though, not all phones are designed with back buttons.

7. Domain Choice

Ensure to use a mobi domain which clearly indicates a mobile friendly experience instead of .edu, .com, .org etc, which generally stand for desktop browsing.

8. Test Run

Your mobile website should be tested on multiple devices. This will help you know if your site will provide a good mobile experience for users.

Blackberry or crashberry?

Since Monday, UK users of Blackberry smart phones have been without email, Blackberry Messaging (BBM) and internet browsing has been very ‘hit and miss’ since Monday – the 1oth of October 2011.

For three days now UK Blackberry users have been without their phones primary functions, and now it has spread to the US. Earlier today USA users of Blackberry smart phones have also been complaining of a lack of messaging.

The problem is also thought to be affecting Africa and the Middle East. Basically Blackberry messaging systems seem to have ‘crashed’ right across the world.


Blackberry’s owner (RIM) has said that the initial problem was caused by core and back-up switch failures.

Basically, one of Research In Motion’s back-up systems didn’t do what they were supposed to when something went wrong with the service, resulting in a massive crash! The system is designed to ‘failover’ to a backup system if anything happens. This worked fine in testing, but when Blackberry actually needed it to work, it didn’t.

The Logo of BlackberryMobile phones were only initially designed to call and then text, however smart phones were designed to provide so much more, hence why people who have paid a premium to get one, are not best pleased at the moment.

Blackberry is currently rates the UK’s top smart phone, up there with Google’s Android systems and Apple’s iPhones, so considering it faces such tough it’s very important in terms of the phones future, for Blackberry to sort the issues out pretty soon!

Blackberry have started a section on their website called Service Update, where users can get info on the status of what’s going on with the issue, what Blackberry are doing to get on top of it, and hopefully soon how long it should be until services are running normally again.

So what do you think? Do you have a Blackberry? Are you satisfied with your service? How do you think this will affect Blackberry’s future in the smart phone market?

Tesco launches supermarket sat nav

Ever got lost in a supermarket? If so Tesco have now come to the rescue!

If you can’t seem to find those baked beans, you could soon be able to use a sat nav to help! Yes it’s the same sort of technology that you have in your car but it comes in the form of a smartphone.

Currently Tesco are trialing a new app for Google Android powered smartphones which allows you to enter your shopping list and then the phone will give you directions to the isle and shelf that you can find your items in. Pretty impressive huh?

Tesco LogoThe idea is that it saves you time, meaning you can be in and out much faster. This could make supermarkets less crowded in the future, which could mean less space is needed for people and more for food and other goods.

One of the key ways in which supermarkets like Tesco and Asda make their money however is when people spot products on the way to finding their next item. Often ‘special offer’ products will be placed in areas of the shop that you are bound to walk past and notice.

This behavior from the supermarkets has left some critics believing that supermarkets may program the device to take the ‘scenic route’ in order to get you to buy more, rather than get out quicker.

If you live in Essex, Tesco’s Extra stores in the area are currently trialing the system, so be sure to check it out and leave us a comment 🙂


Because the application is still under development, you have to apply to a testing group to be able to try out the new technology. Soon however, if the service proves successful, Tesco hope to role it out in all of its stores and on multiple platforms – Blackberry and iPhone being the next most obvious systems.

What do you think, could this really improve your shopping experience, or is the way forward online shopping anyway?