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Best internet April Fools 2013

4 Replies Christopher Roberts

Monday (April the 1st) saw hundreds of high profile April Fools’ Day jokes hit the internet, but which were the top April Fools spoofs online?

7. Virgin

At number 7 this year, is Virgin Atlantic’s glass floor planes. On his blog, Richard Branson posted on how Virgin Atlantic Airlines (in which he owns a 51% stake) are planning on launching a glass-bottomed plane. Branson commented on how he was “thrilled to announce that Virgin has created another world-first with the introduction of the technology required to produce the world’s first glass-bottomed plane.”

Glass-bottomed planesVirgin Atlantic also posted the jape on its official blog, stating that thanks to private funding from Richard Branson, the technology had now been developed to give passengers the experience of a transparent floor.

The floor of a plane couldn’t really feasibly be made transparent though; the luggage and engine have to go somewhere!

6. Metro

One of the first articles I came across this April Fools’ Day was the Metro’s April Fools’ Day 2013 round-up. The Metro had taken screenshots of all the top April Fools this year, including Goolge’s, Facebook’s, YouTube’s, Tesco’s, The BBC’s and more.

I only realised when I got to the end of the post that they were all spoofs! The Metro’s April Fool was to Photoshop loads of fake April Fools. Tesco’s 3D food printer, YouTube’s $1,000,000 giveaway and the BBC’s story of how Curiosity rover had joined Twitter, were all very well designed, believable, and well worth a read!

5. The White House

As we the above pranks show, April Fools’ jokes aren’t just limited to a personal level, companies and the media like to play them too, but what about government? Well the US government tried to fool its Twitter followers this year, posting a ‘special video from the president’ – watch it below.

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4. Technology Bloggers

Okay, my post on Monday which informed readers how the Higgs boson has been found  wasn’t true. The Higgs is thought to hold the key (or at least part of it) to help us better understand the origins of the universe. I did also mention in the post how the particle could potentially make time travel viable, and also be the key to ultimate power, enabling us to use nuclear fusion as a power source.

Last month scientists thought they were closer than ever to identifying the Higgs particle, and this is true. However it is still yet to be proved to exist, and it might not be the miracle particle that I made out it could be. Most of my post was made up, as an April Fool – I hope nobody minded.

April Fools from Technology Bloggers! 🙂

3. Google

Google is becoming famous for its April Fools. This year they played several. The most high profile was probably Google Nose, which had the strapline “Smelling is believing.” This April Fool claimed that Google could bring uses the smell of things they were searching for, by “intersecting photons with infrasound waves” they can “temporarily align molecules” to make your screen smell like what you are searching for. Clever stuff – if it were real!

A treasure map of the world

The world, as viewed through Google Treasure Maps

The search giant also created a treasure map version of Google Maps. Google claimed it had found some old treasure maps which once belonged to an infamous pirate Captain Kidd, and it had scanned them and added them to its online mapping service.

Another April Fools joke that Google played was seen in the launch Gmail Blue. Gmail wasn’t blue enough, so they made it all blue, because blue is better! It doesn’t make any sense, but is very comedic – watch the video below for more.

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On Monday, when checking Technology Bloggers Analtyics, it turned out that we had 41 visitors from the International Space Station. I took a screenshot, this is no joke!

ISS traffic stats

We had 41 visitors from the International Space Station!

Okay, maybe it was a joke, yet another Google April Fool.

These are just a few of Google’s 2013 April Fools jokes.

2. Twitter

In third place is Twitter. Twitter’s fool was to trick users into believing that they would soon have to pay for vowels!

It was a half believable story that the social network published on its blog, and it did show innovative ways that people were trying to get around having to pay the five dollar a month fee so you can “use our premium “Twitter” service which also includes vowels” as opposed to having to use the free version: Twttr. Some people substituted o’s (owes) for 0’s (zeroes) whilst in an example in the blogpost, Joan Rivers used the partial/semi vowel ‘y’ to replace all vowels!

%CODETWEETJOANRIVERS1%

Personally I am not sure that twttr.com would ever really have taken off. Wh-t 1s thy p01nt 0f – Tw1ttyr w1th n0 v0wyls? 😉

1. YouTube

This year, I think that YouTube had the best April Fools’ joke. YouTube claimed, in a video post, that the website was no longer accepting submissions. That’s right, submissions, like entries. This is because the website was simply a massive competition; who could submit the best video?

YouTube logoThat’s right, the competition of YouTube is over, and over the next ten years, the winner will be decided, and on April the 1st 2023, the site will relaunch with just one video on it. The best video. The winner of YouTube’s 8 year video contents!

A pretty good April Fool, but that isn’t why it wins this year. The reason YouTube is number one, is because of the time and effort they put into their April Fool.

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The video above shows the initial video YouTube put out for the April Fool, but what many people never saw was the 12 hour live stream they did! That’s right, YouTube got two presenters to stand in front of a camera and read out video after video, videos which have been posted on the site and are ‘up for nomination’ to be the ‘winner’ of the YouTube contest. Click on this link to see the video, and check out this link to read more on the official YouTube blog.

Which was you favourite April Fools’ Day joke this year? Was it one you played, or had played on you? Do you think that smaller April Fools’ like putting salt in the sugar are no longer that significant, when companies like Google, (who own YouTube) Virgin and Twitter are playing jokes on millions – maybe billions?

Do you make use of Google Webmaster Tools?

17 Replies Christopher Roberts

Everybody knows that if you want to run a successful website, Google is one of the most important factors to consider.

How Google understands, interprets and indexes your site, is crucial to where your site appears in the SERPs, and how well your site preforms in the SERPs (specifically the Google SERPs) can be a big determinant how much traffic your site receives, and ultimately how popular/successful your site it.

Google Webmaster Tools is a very useful tool which is often underused by site owners, in order to improve the quality and quantity of traffic that your site receives. In this article I will outline some of the key features I find useful, and some of the main reasons why I use Webmaster Tools.

Google Webmaster Tools

Why Google?

Google has a monopoly on the search market, with more than 90% of all searches being done through Google – according to StatCounter Global Statistics. Therefore the chases are the majority of traffic your site receives through search is from Google. It would be naive to ignore Bing and Yahoo’s search tools available to webmasters, however if you plan on just focusing on one, Google is probably the wisest choice.

Google is renowned for its major updates, with Penguin and Panda just two recent examples. Webmaster Tools can be a great aid in helping you understand how your site has been affected by the changes and why, so you can either keep doing things the way you are, or change your strategy.

See how well you are doing

The most recent Google Webmaster Tools update has divided the dashboard into five easy to understand sections: configuration, how your site is set up (locality, URL preferences, sitelinks etc.); health, how Google crawls your site and any errors, or malware it detects, and the URLs Google is denied from crawling; traffic, how do people find your site, which search queries do you appear for, who links to your content with what keywords and how does Google+ influence your visitors; optimization, tips and tweaks on how you could adjust your content and sitemap to improve your search position; labs, the latest tools Google are trailing that may be of use.
Webmaster Tools Options - Dashboard, Messages, Configuration, Health, Traffic, Optimization

Find crawler errors

One of the main reasons I use Google Webmaster Tools is because it lets me see how Google views and interprets the sites I administer. Therefore should there ever be an error, I am able to understand what Google is struggling to read/crawl, and therefore try to address the issue. Google lets you view and test specific URLs your robots.txt file is blocking Google from indexing and crawling – there is a difference. If you are denying it access to something by mistake you can then rectify this.

Google also lets you see any pages it cannot find. If you run a content management system based site (like one powered by WordPress) it is common that you will change things using the system, and unforeseen errors will be created leading to pages not being found where they either should be, or once were. Google lets you see when it can’t find pages, along with when it is denied from accessing pages, and when inadequate redirects are in place.

If you don’t use Google Webmaster Tools and don’t reduce the problems Google encounters when crawling your site, the likelihood is that your site will suffer in the SERPs – there isn’t much debate about that.

Labs

Google say that:

“Webmaster Tools Labs is a testing ground for experimental features that aren’t quite ready for primetime. They may change, break or disappear at any time.”

however this doesn’t mean that these tools should be ignored, in fact I think they are probably one of the most overlooked resources that Google provides webmasters with.

One of the current ‘Labs’ tools that I think is very useful is the ‘Site performance’ tool. Google may not have generated any information about your site, however if you are one of the lucky ones to be analysed, this can prove a very interesting tool. In Google’s own words:

“This page shows you performance statistics of your site. You can use this information to improve the speed of your site and create a faster experience for your users.”

As page load time becomes more and more important to users and therefore search engines alike, this page is of crucial importance for many people.

Improvements

You might not expect it, but in the ‘Optimization’ section, under the ‘HTML Improvements’ section Google will actually suggest areas where you could improve your code to ensure that your content is the best possible. Common errors Google suggests for correction include missing or duplicate title tags, (in most cases, and SEO no, no) and meta tag issues.

Traffic

The tools in the ‘Traffic’ section are probably the ones I use the most. ‘Search Queries’ gives you a fantastic incite into where your site is appearing in search results in all different locations across the world. If you pair Webmaster Tools with Analytics, this can become a lot more useful.

Links to your site and internal links lets you see your post linked to content, and the keywords that are linking to it. Generally speaking, if you want to rank well for a keyword, you need to have some links (internal and/or external) using that keyword.

The great thing about Google Webmaster Tools is that it integrates with many other Google programs, in order to improve your total control and visibility of your site. AdSense, Analytics, YouTube and AdWords are just some of the other Google products that Webmaster Tools integrates with.

That is just a quick overview of what Webmaster Tools has to offer. If you own a website, I strongly recommend that you explore it further to help improve your sites visibility in the search results, and to enable you to weather algorithm changes (like Penguin and Panda) that little bit better.

Do you use Webmaster Tools? What are your favourite features?