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Google Android powered glasses

10th April 2012 11 Replies Christopher Roberts

Google shocked us all last week, when it launched its ‘Project Glass’ video. If you have seen it you will know what I am on about, if not, check out the video below.

Here is what Google have to say about the video:

“We believe technology should work for you — to be there when you need it and get out of your way when you don’t.”

I am still not 100% sure that Google are completely serious about Project Glass, but from everyone else’s response, it would seem they are.

The glasses are viable, and could actually be made, so it is possible. Using very advanced technology, cloud computing, advanced Wi-Fi, projection technology, voice interpretation technology and Android, it is possible that these glasses could be developed.

In the video Google have produced, they show the glasses doing things that our smartphones can already do today, just being done right in front of your face, as a projection, rather than a physical object that you have to hold and more around.

There are some issues with this futuristic design though, and most of them are with privacy and security.

What happens if you put the glasses down? Your virtual life is connected to those glasses, your emails, potentially bank, diary etc. so what happens if you put them down, and someone picks them up. They could have access to all your data, right in front of them.

Another issue is that it could be hard to distinguish reality from virtual reality! At first it could be very confusing for you, and others around you. You may start looking where you wouldn’t be without the glasses, you could start talking to yourself, or the glasses. It could be a bit difficult to deal with socially. How would we deal with these problems?

Remember when wireless headsets first came out, people used to look like they were talking to themselves, now we know of the technology thought we know that it not the case. Would the same be the case with the glasses.

Another big issue would be ads. People are currently unhappy how Google watches them on the web, and then presents them with ads relevant to the content they are browsing. Imagine the uproar, were Google to see everywhere you are going. They would then be able to present you with perfectly tailored ads!

For more information, check out Project Glass Google+ profile.

What do you think about the glasses? There are loads of rumours and a lot of speculation out there, but what do you believe, and what do you think will/wont happen?

5 things you should know about Google’s new privacy policy

18th February 2012 17 Replies Sharon Shapiro

With all of the buzz surrounding Google’s new privacy policy, you may be confused about the exact changes and how they will affect your internet usage. The bottom line is, the changes aim to improve the services that Google offers by making your Google experience more personalized.

Here are five things that everyone should know about the changes that will come occur when Google’s new policy takes effect on the 1st of March.

5. Google will gather information across all of its platforms

Google’s new policy puts the majority of its platforms into one privacy policy. Through this policy, Google will be able to put together a more holistic view of each user, as it can track one user’s data across all of its platforms together.

For you as user, this means that all of Google’s platforms will be more closely integrated than before and will allow you to work across multiple platforms at once more easily. Some critics however say that Google trying to create a ‘cauldron of data’ of its users.

4. You’ll see more personalized search results and advertisements

Since Google will be able to get a more complete view of you as a user, it will be using this information to personalize your internet experience more than ever before.

For example, this means that Google will tailor advertisements and search results to suit your specific needs, correct frequent spelling errors in search queries, remind you of appointments about which you may have forgotten, provide you with a suggested contact list, and much more. You can also contribute to the personalization of your internet experience by using features like the Ads Preference Manager to take control of what kind of advertisements you see.

These changes should help to improve user experience, as well as Google’s profits, as users are more likely to click on ads more relevant to them.

3. The more Google services you use the more you should benefit from the changes

Because Google will rely on your user information across all of its platforms to determine what type of advertisements, search results, and more are best for you, the more Google services you use, the more improvements you will be likely to see.

This is because if you use a host of Google services, such as all of those included in Google Apps, Google will be able to get the most complete picture of who you are, what you look for online, and how you generally use the internet. To track your usage of Google services, you can use the Google Dashboard to see your activity as a Google user.

2. You can still use Google services without it logging your data

Although allowing Google to learn information about your online usage will provide a more personalized experience, there may be times when you don’t want Google to collect certain information about you.

In these instances, you can utilize Google tools like “off the record” chat in Gmail and the “incognito window” in the Google Chrome web browser to ensure that all of your data will not be logged by Google.

However it is thought that Google will try to persuade users to remain logged in and connected through their Google profile, more of the time.

1. Google believes the new policy will allow it to better meet your needs

Google redid its privacy policy because it believes the changes will enable it to offer each individual user a more tailored, better experience of the web. In summary, Google is hoping to meet your needs better and faster by learning who you are and what you look for online.

What do you think about the proposed changes? Do you think you will benefit?

What we now know about Facebook

3rd February 2012 21 Replies Christopher Roberts

As you may have heard, Facebook plans to become a public limited company (plc) and float on the stockmarket. It hopes that this will raise around the sum of $5 billion USD (this is only about half what most people thought it would try to raise) in finance for the business, a colossal amount!

Thanks to the flotation it is estimated that around 30% (roughly 1,000 people) of the companies employees will become millionaires! That said, Mark Zuckerberg is reducing his annual salary to just $1 as of January next year. Why? Because he will have shares estimated at the value of around $100 billion!

Anyway, due to Facebook wanting to become a plc, it needed to release more detailed financial data than it ever had before, into the public domain. This means that we now know much more about this previously rather secretive internet giant, than ever before!

Finances

Thanks to its choice to become a plc, we now know that Facebook makes 85% of its income from advertising. Furthermore we know that last year it made almost $4 billion USD! Out of this, it turned an impressive 25% into profit, bringing it in $1 billion (supposedly exactly) in net profit.

It is now possible to value to company as a whole, and it is thought to be worth $100 billion USD. To compare that to other industry giants, Amazon is valued around the same amount, eBay is values at about half that figure, and Google is thought to be worth double that.

Ownership

Facebook will still be owned and controlled largely by Mark Zuckerberg. He currently owns 28.4% of Facebook and has a majority in terms of voting rights with over 50% of votes. Basically Zuckerberg owns Facebook still, and he seems to want to stay in the driving seat for a while yet!

Users

We now also know that Facebook have around 845 million active users around the world, of whom, around 450 million visit the site very regularly – that is a crazy amount!

The Future?

Facebook would be worth nothing without its users. Some people say that its users are not Facebook’s customers, but in fact the networks products. If people get bored or move on, the site will die.

If you were buying shares in an internet based business, Google would probably be a much safer bet than Facebook, as its future looks much more certain. Facebook may pay massive dividends to investors in the future, or it may go into decline and cost investors a collective $5 billion!

Friends Reunited was once great, now it stands in Facebook’s massive shadow, as does Myspace, Bebo, Foursquare and many other social media sites. All these sites how now been superseded by Facebook, the question is, will Google Plus or something else dwarf Facebook? Personally I believe that in 10 years, there will be something bigger, but we will just have to wait and see 🙂

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