Sponsored: A look at the Aspire S7 Ultrabook

This is a sponsored post on behalf of Acer. To find out more about sponsored content on Technology Bloggers, please visit our Privacy Policy.

Two weeks ago today I wrote a post which explored the rise of the Ultrabook – a new compact, portable and superfast variation of the laptop. Yesterday I wrote about Windows 8 and how it is changing the way we use our gadgets. Today I want to take a look at a laptop which I feel is a great example of how Windows 8 is changing the way we use out PCs.

The Acer Aspire S7 is a new, top of the range Ultrabook, which is even better than the Acer Aspire S5 that I talked about two weeks ago.

The Aspire S7 is designed to work seamlessly with Microsoft’s new Windows 8 operating system. How you may wonder? What makes the Aspire S7 so perfect for Windows 8?

The Technical Spec

The first feature which is primarily aimed at Windows 8 is the amazingly thin, extremely strong, easy clean scratch resistant Gorilla Glass. To find out more about Gorilla Glass, check out this Wikipedia page. The glass is a great way to take advantage of Windows 8’s touch screen capabilities.

The laptop is also the thinnest and lightest laptop that Acer have ever made, meaning that definitely it fits the criteria of an Ultrabook – super portable.

Being so thin, keeping cool is a problem. Acer use a very cool technology to get over this issue though. It uses two fans, (located at the back of the laptop) one to pull cold air in, and another to push hot air out.

Acer Aspire S7 air ventsA cool new feature the Aspire S7 is its electroluminescent backlit keyboard. Quite a mouthful that! What does it mean though? Well basically the laptop works out what the light level is, (where you are) and then it adapts the glow it places under the keyboard accordingly, so that you can see the keyboard and the laptop looks really cool, but it doesn’t create a nasty glare on the screen.

Take a look at Acer’s promo video which stars Megan Fox for more.

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Okay maybe it can’t help us speak to dolphins, but it is a pretty cool new Ultrabook, which is a prefect example of the sort of technology that Windows 8 was designed to run on.

Sponsored: The rise of the Ultrabook

This is a sponsored post on behalf of Acer. To find out more about sponsored content on Technology Bloggers, please visit our Privacy Policy.

Before you read any further you should know that as a writer I have been offered a small fee to produce this article, and will receive a (very small) fee for every person in the UK who watches the video – for a limited time. That said, this in no way affects my objectivity or impartiality, and I endeavour to make this article as interesting as any other on the blog. Our policy as a blog is to only accept paid editorials which are of interest to the writer, and which we believe will be of interest to our readers. Funds raised help us to maintain and improve the blog.

The word Ultrabook has become somewhat of a buzzword in the computing industry in recent times, but many people don’t really know what it means or refers to. What is an Ultrabook?

It really is amazing how fast paced the technology industry it. Go back 3 years and tablets didn’t exist and just 6 years ago smartphones didn’t either.

Netbooks

The first variation on a laptop was the Netbook, which went on sale in 2007. A Netbook a term used to describe laptops which are lightweight, portable, lacking in external ports and cheap. Most Netbooks don’t have CD drives and as far as I am aware none have floppy drives as standard.

Netbooks were deigned as a cheaper alternative to a laptop which is ideal for using on the go. The rise of Netbooks was deigned to improve the portability of a laptop, as despite laptops being more portable than desktops, they often weren’t practical for using on the go.

Ultrabooks

Last year laptop makers went a step further in the long-term development of the device and created the Ultrabook. Ultrabooks were designed to be as portable as a Netbook, but the next level up in terms of speed, practicality and storage.

Ultrabooks are very well designed laptops with powerful processors, designed to use less power and therefore have a better battery life. Ultrabooks are like Netbooks in that they are very portable, but they are also powerful.

Most of the big technology firms are now making Ultrabooks. Acer, Dell, HP and Samsung all have their own brands.

The majority of Ultrabooks are powered by Intel’s powerful ‘i‘ processors. Intel Core i3 processors are what you find in most Ultrabooks, these are very powerful and cope well with multiple operations. Some Ultrabooks have Intel Core i5 processors which, are another step up from the i3 – more power leading to better handling and greater possibilities. There are now a few Ultrabooks which run Intel Core i7 processors, which are lightning fast! i7 is rare though, as most people would never need to a processor which that fast.

One recent addition to the Ultrabook market is Acer’s Aspire S5. It is currently the worlds thinnest Ultrabook, measuring a tiny 15mm closed and a staggering 11mm when open – it beets the competition by some considerable margin! Dell XPS 14 for example is nearly 2.1cm when shut (almost an inch) whereas the Aspire S5 is less than 1.5cm.

Acer Aspire S5

The Acer Aspire S5 – a powerful Ultrabook.

Acer’s Aspire S5 is not only ultra thin, but also ultra light (starting to see why it’s called an Ultrabook?) weighing in at 1.2kg. The screen is an impressive 13.3 inches making it pretty much the same size as a 13-inch MacBook Pro. That said the equivalent MacBook weighs 2.06kg, 0.86kg heavier than the Aspire S5 – that’s like carrying the best part of an extra bag of sugar around with you!

Ultrabooks really do showcase the amazing technological advancements that have been made in the last few years. Devices are getting smaller, thinner, less power hungry and more powerful, and the Aspire S5 is no exception.

Technology firms seem intent on advertising their new devices in the most innovative way possible at the moment, and Acer have produced an advert in-line with this trend for their new Ultrabook. If you are interested, take a look at the ad below to see the Aspire S5 in action – quite literally in action!

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So what are your thoughts on the Ultrabook trend? Do you think that portable is the future, and desktops are destined for the scrapheap, or is there a future where they co-exist?

Which is your preferred option, the usually slightly cheaper, but less capable Netbook, or would you rather spend a little more to have a much more powerful, performance built Ultrabook? Personally I would have an Ultrabook any day of the week!

Thoughts and comments welcome below 🙂

How does Google make money?

The other day someone asked me how Google makes its money. At the time I called upon the knowledge I had and talked about the ads they have in the search results, the Chromebooks and Android systems they are selling, and Google Apps and Docs.

This week Google announced, it was disappointed with its 27% rise in revenues. Yes you read right, it was disappointed! Profits were up 6.4% and revenues 27%. In the same period, (the last quarter of 2011) Microsoft saw its revenues rise just 5%, and its profits fall by 0.15%!

Here is the interesting (weird) thing, Google’s share value fell 10% after the announcement, whilst Microsoft’s grew by around 2%! How crazy.

Anyway, this got me thinking, what are all the way Google makes money, as that is a lot to get just from the ways I mentioned.

How does Google make money?

The fact is, the majority of Google’s revenues come from the ads it presents to users on search result pages. However in recent years it has started making more and more money in other ways. So what are these other ways Google makes money?

Chromebooks

Introduced mid last year, Chromebooks are laptops powered by Google Chrome OS, where the laptop and the internet are one. There are no programs, desktop or start menu, the who experience runs from the cloud, utilising all Google’s (and other) online applications.The Google Chrome Logo

Samsung and Acer are the two firms which currently offer Chrome OS powered laptops, however expansion to more brands in the future is inevitable. Samsung and Acer obviously take their share the sales, as will Amazon and the other places Chromebooks are sold, however the laptops do make money for Google.

Android

I assumed that Google made money from Android, however I was wrong – Google does not make money from its Android mobile operating system. Android is a Google-led open source mobile OS framework, however Google does not profit from it.

Google Android's Logo

YouTube

Since Google bought YouTube in 2006, the site hasn’t been that profitable for it. YouTube is now the site with the third most traffic on the web, meaning that it has huge potential, however until recently, it was only making money from ads.

Before Google AdSense ads used to appear alongside videos, which they still do, however now they also advertise within videos too. Furthermore, YouTube have started offering online movies, which users can pay to watch from the comfort of their own home – or wherever they are.

Google Storage

Many Google services offer online storage, however this is only a finite amount. Should you want to purchase extra storage for Gmail, Google Docs, Picasa or Blogger (photos on blogger, not posts) then you can do so from Google Storage. I doubt this brings in Google a lot of revenue, but nerveless, it makes the internet giant some money.

Google Store

Google have an online store which distribute to may different locations around the world. They sell everything from branded keyrings and juggling balls, to t-shirts and even accessories with past Google Doodles printed on them.

DoubleClick, AdSense and AdWords

The majority of Google’s revenues come from the advertisers who use AdWords and DoubleClick. These ads are then either shown in the search results, or on websites which host AdSense units. Google makes lots of money out of ads. It doesn’t tell AdSense hosts what cut of the advertisers fees they get, but it makes Google a lot of money, so I would guess that they take home more than website owners hosting their ads.

Other Ways Google Makes Money

These are not the only ways Google makes money, other ways include, Google Apps for Business, Google Cloud Connect, Google Docs, Feedburner (through ads), Google Earth Pro, Google Mini (where you effectively buy the Google search engine to use on your own site/intranet), Google Checkout and more.

Hopefully this gives you some insight into just how many ways there are that the search giant that is Google makes money.