Bodybook – Because Facebook owns your face

Facebook owns the word Face. No, it really does. In the United States, Facebook owns the trademarks to the words ‘Face’, ‘Book’, ‘Wall’ and ‘Facepile’ as well as the aberration ‘FB’. It also has the rights to be the only company to use a single letter ‘F’ as their logo. Check out section 5.6 of their terms and conditions for the proof.

Cheers Facebook, there goes my plan of publishing my book ‘A book about my face on the wall’ in the US. Guess I will have to rename it ‘Pages of text about the front of my head on the structural divider.’ Only joking, I don’t plan on re-publishing it in the US.

Facebook Owns Your Content

As Jonny mentioned a while back, Instagram has the right to sell your pictures, and no doubt Facebook will soon too. Any picture you post on Facebook the social network already owns anyway. Check out section 2.1 of the terms I link to above:

“For content that is covered by intellectual property rights, like photos and videos, you specifically give us the following permission… …you grant us a non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to use any IP content that you post on or in connection with Facebook…”

So Facebook owns your pictures, your videos and your statuses. Don’t worry, if you delete them, usually most of the rights will transfer back to you, however so long as they remain live on Facebook, it can use them how it wants, as well as share them with its ‘partners’. This means that you could very easily become a victim of mistaken identity.

Terms of Service; Didn’t Read note how “Facebook automatically shares your information with Bing, Pandora, TripAdvisor, Yelp, Rotten Tomatoes, Clicker, Scribd, and Docs, unless you manually opt-out.” how lovely of them to share your stuff for you!

Terms of Service; Didn't Read logoRemember my 7th ever post on Technology Bloggers? Of course you do! 😉 I questioned whether or not Facebook was exploiting users by using status information to provide tailored advertising – without asking.

Facebook Own Your Face

Facebook has taken targeted advertising a step further since then. It has been using the names and pictures of around 150 million people in ‘Sponsored Stories’ without their permission and as a result sent out an email checking that this was okay. Those who responded to Facebook’s message will receive a $15 USD payment as compensation. Is that really all it costs to buy your identity? Did you get an email? Did you ignore it?

Facebooks email to users about updating its privacy policy

The email Facebook sent to me letting me know it was updating its privacy policy.

Anyhow, Facebook don’t like having to pay for your permission, so they have recently changed their terms and conditions. If you have a Facebook account, you will have been sent an email on the 30th of August about this change. If you deleted it, you can find an image of my email to the right.

The new terms state that Facebook can now use your face to claim you endorse its advertisers products. You know that face you are wearing, you no longer own the exclusive rights to it. Facebook legally part-owns your face.

Will everyone remove pictures of their faces and just have shots of their body? Or maybe people will use pictures of their pets. Then again, who wants Facebook to own their pets face…

Bodybook

I doubt many people will pay any attention to Facebook’s latest changes.

Will this spark the rise of a new Facebook, a Bodybook? Probably not, as most people seem to trust Facebook with their privacy… oh, and Facebook also owns the word book, so it would need to be Bodyjournal, which sounds like a totally different thing.

Christopher Roberts with no head

Which do you think should be my new profile picture, the one on the left or the one on the right?

Oh and don’t forget, there is a strong correlation with Facebook addiction and depression

Sequencing Baby DNA, a Project in Boston

Last week the Science in Mind blog on my local Boston.com website ran an interesting story that is definitely worthy of reflection. It involves 2 local hospitals that are carrying out a project funded by the National Institute of Health (USA). The projects involve sequencing the DNA of newly born babies over the next 5 years. Read all about it here.

Babies to have their DNA sequenced

Babies to have their DNA sequenced

Now sequencing the DNA of babies carries with it several risks and ethical concerns, as well as well argued benefits. If we take the benefits first, doctors may gain information about a baby, such as high risk for a certain disease, genetic mutations that may require changes of lifestyle etc. They might also find explanations for problems that might otherwise go undetected.

There are though as I say risks and concerns. How will parents react if they discover that their baby has a high risk of an incurable disease? How will the knowledge gained through the test effect the way the parents view and behave towards their children? Are we giving families information that will change their understanding of parenting to such a degree that it might destroy the very fabric of their social relationships?

This is not to mention the social implications of giving out such information regarding extended family. If for example I am told that my baby has a genetic mutation carried by the parents that might have a serious effect on its life, should I tell my brothers and cousins so that they can screen their prospective wives, make decisions about having children or even worse a pregnancy already in course? And not to mention the obvious problem of discovering that the father is not the man stood in the room with the mother.

These problems are in fact the issues that the researchers running the project are hoping to look into. The question is if the clinical benefits outweigh the risks of such an approach.

I have written a lot about this subject in recent years if you would like more to read:

In June of last year I wrote a post here on Technology Bloggers called Sequencing the Genome of Unborn Babies. I also raised a lot of similar ethical concerns in May of the same year in Home Genetic Testing, Pros and Cons.

On the Bassetti Foundation we find DNA Privacy Issues from January of this year, a series called Architectures for Life from 2012 and a review of a book called Go Ask Your Father, just for starters.

My own personal view is that much of the promise peddled to us surrounding medicine and the sequencing of the human genome has yet to be delivered. One problem is money. Personalized medicine sounds like a great idea. I get my genome sequenced, we can see which drugs might work the best, the type of treatment I need etc. But drug companies cannot make, test and market a drug especially for me even with all of this information, it is just not cost effective. They want big sellers, generic medicines that work to some extent on everybody, not something that is fantastic for me with my particular gene pool.

There are clinical benefits, I am not arguing otherwise, but we must wait to see how great.

Reviewing Mobile Fun’s FlexiShield case for the S4 Mini

This is the second article in a series reviewing the Samsung Galaxy S4 Mini.

In this article I will be looking at a FlexiShield case for the Galaxy S4 Mini.

Which Case?

If you browse Mobile Fun’s site, you will see they have a huge range of cases for the S4 Mini, (at the time of writing, they had around 80) so choosing the right case can be a challenge. Different cases have different purposes, so in order to get the right case for you, you need to decide what you want to use it for.

Here are some of the different functions you might want from a case:

  • Protection – probably number one for most people
  • Design – a stylish case can add to the phones aesthetic appeal
  • Storage – some wallet style cases also allow you to store credit cards in the cover
  • Functionality – the Samsung official case lets you access some functions through the window in the screen cover, whilst saving power by not keeping the whole screen on

I want a case which protects my phone and also looks good. Protection is my top priority, as I don’t want to damage my phone, although if I can make it look better in the process, that’s a bonus.

Mobile Fun’s FlexiShield Case Review

The first of the two cases I have chosen to review is Mobile Fun’s own brand FlexiShield case.

Mobile Fun: Galaxy S4 Mini FlexiShield CaseI am going to be honest, I didn’t have high expectations of the FlexiShield case, as I had looked at reviews of a similar case for the S4 Mini’s big brother, (the S4) and they weren’t very positive. This meant that when I received the case and discovered how great it was, I was pleasantly surprised! 🙂

Price

One of the reasons for my initial doubt was the price. The case currently costs less than £10, which is one of the cheapest S4 Mini cases on the market. Samsung’s Official case (which offers very little protection in comparison) costs around £18, so in terms of protection, the FlexiShield one is very competitively priced.

Design

S4 Mini FlexiShield Case chargingThe FlexiShield case is surprisingly durable, as you would expect from the name, the case is quite flexible, yet when it is fitted on the phone it is very strong. The case fits the phone perfectly, and leaves all the vital ports and sensors accessible. The top ports are all perfectly aligned, however access to the camera and bottom microphone, whilst still accessible is slightly off-centre, which looks a little untidy.

My phone is the white version, so I chose the ‘Frost White’ version of the case, and it looks great! The phone is still visible, as the case is semi-transparent.

The power and volume buttons are covered by the case, so all you have to do to access them is push on the side of the case. Similar cases have recesses where the buttons are, making them hard to press, however this is not an issue with the FlexiShield for the S4 Mini.

At times my phone does appear to be overheating when in the case, however this is usually only when it isn’t in a well ventilated area. The phone is fine when I have it in my pocket, just don’t go and wrap it in a blanket!

Sometimes when GPS and mobile data are on and the phone is trying to process something (like mapping) I do notice the back getting hot, so I usually remove it from the case.

Protection
Whilst the FlexiShield can’t offer the same protection that a D3O case can, it does offer a reasonably high level. When fitted on the phone, the case covers all of the back and sides and has a lip which is elevated over the top of the phone, meaning that no matter how the phone falls (proving it is falling onto a flat surface, not a spike or something!) the case will take the impact, not the device itself.

Mobile Fun's Samsung Galaxy S4 Mini FlexiShield CaseRather by accident, I tested the true protection of the case by throwing my phone about a meter across the room, where it came to land on the floor. The thud when it hit the ground wasn’t reassuring, however the case had absorbed the impact, meaning my phone was intact. I wouldn’t advise you thrown it at the floor, however if you do drop/throw it, the case will provide some protection.

The case does a great job of protecting the phone from marks and stains. It is really easy to clean with a damp cloth, and keeps your phone safe from harm.

Rating

Mobile Fun’s own brand case is very competitively priced for what it offers: durable, well designed protection for the S4 Mini.

UPDATE: Having reviewed Tech21’s Impact Shield case I am downgrading this case from 4 star to 3 star.

I rate Mobile Fun’s S4 Mini FlexiShield case three star.Three Star

Next Week

In the next post in the series I will be reviewing Tech21’s Impact Shield case for the S4 Mini. See you then. 🙂