Media Category Archive

Why you need waterproof electronics

12 Replies Jonny Hankins

When I dropped my phone into the toilet I was amazed to see that it continued to work for a few seconds. All hope was quashed however 2 minutes later when it stopped, short, never to work again. I had only paid 26 dollars for it from ebay, but this was not the first time that such an incident had occurred in my household. My wife dropped her phone in the toilet on the day I bought it for her and I fell over whilst wading through a river in a drunken moment of foolhardiness and drowned my first mobile (and almost myself).

None of this need ever occur again however, thanks to nanotechnology. A company called Neverwet has designed an all purpose waterproof coating that can be sprayed on that repels water so well that they can even show a computer dipped into water while turned on still operates. Last year they won the Grand Prix Award as an innovative start up and their product is really quite impressive. Check out the video on their website.

A man working on a computer underwater

Mr Phelps at work

The technology has many applications, it can be used to protect materials used under the sea to prevent corrosion, fabrics or small articles can be either dipped or sprayed, but the most interesting application certainly seems to be in electronics. A mother board can be sprayed and then used in wet conditions without failing. A great breakthrough I think.

If you are interested in weatherproofing you should know that there are already many all weather computers on the market. Terralogic sell a range of rugged computers and accessories for work and military purposes. Obviously if you are carrying a computer on a battlefield it cannot be a domestic lightweight and easily damageable machine, so these beasts are designed to be shock and water resistant, and they come in military green so you stand out from the crowd in your local Cyber cafe.

If you really need to go and work underwater you can purchase the WetPC, designed for the Australian military by Kord Defence Systems. This little baby is designed for underwater note taking, and offers a host of improvements over previous attempts making it much more user friendly through the adoption of its 5 key system. Combinations of the keys perform different functions making the machine suitable for underwater archeology, research and engineering as well as water sports.

If you want to go one step further how about the underwater cell phone? This little package allows you to make a receive calls as you dive, and works either at sea or in the lake or pool at the bottom of the garden.

Underwater Phone

The Alpha underwater phone in use

Joking aside the technology is designed for commercial divers. The kit can be used with any phone that has a voice dialing system, as it sits within a face mask that is attached to a long lead with a floating buoy attached. The buoy hosts the broadcasting technology so that the user can connect to their normal service. All for about $1700 US. Take a look at the Ocean Reef company website for more details and to see what else tickles your fancy.

So just dip your HP into Neverwet for domestic use or go the whole hog with a military machine, the choice is yours, but in the days of rising sea levels it is always better to be prepared.

Apple and some bad press

13 Replies Jonny Hankins

This week I would just like to do a short follow up on Christopher’s article entitled Why do we stick by Google and Apple but not Microsoft?

I will start with a little story about my 6 year old boy. He loves making things and last week he made a laptop computer from cardboard. It has keys with letters on it, a mouse and a black screen with icons. When it was finished he showed it to me, pointing out the detail, and said “I am not going to put the apple here on the top though, because they don’t all have apples”.

This is the power of branding. In a few years when he wants a laptop of his own what will he want? The one with the apple?

My kind of branding

My kind of branding

Recently though here in the US I have met a few people that do not use Apple products in principle. The reason I think is the bad press that their working practices have received in US newspapers.

I am not in any way endorsing these reports, but I feel that they are worthy of analyzing in a bit of detail, both for their content and their political or ethical standpoint.

The New York Times ran an entire series in which it looked at the human costs of the iPad and apple revolution, and you can read it here (not too long).

The opening lines speak of an explosion in which 2 people were killed as they polished iPad cases. This is not the only reported explosion either, and there are plenty of cases of people being burnt as they use chemicals without proper safety procedures, excessively long days spent entirely stood up and child labour.

It is not just Apple though that use these manufacturing plants however, and the scale of the operations is incredible. One of the names often cited for criticism is Foxconn, and they do a lot of Apple’s assembly. They have 1.2 million employees in China, some plants have more than 100 000 workers, they operate 24 hours a day, can call upon their work force at any time and start production within minutes of receiving orders. This is what the technology of today requires and produces.

Apple do have a code of conduct within its supply chain, drawn up and expanded upon since 2005. Audits are conducted and violations unearthed and they say that this is a sign of their commitments to improvement, but some say that the fact that they problem is continuous points to a toleration of non compliance.

Last year they found 4 deaths and 77 injuries within their production system, and several suicides. Now one death or injury is too many, but with a workforce of well over a million accidents will happen, and some might even see this as a good record. Apple state that they train their workforce and explain their rights to them.

One thing is for sure, the stakes are high and there is a lot of money to be made but Apple is a demanding company. And they are not the only ones with dodgy working practices, but seem to be singled out for criticism.

Why might that be I wonder? Maybe it is because as Christopher hinted they inspire such loyalty amongst their users, and some circles do not like that.

The State of the Blogosphere

13 Replies Jonny Hankins

Technocrati.com have recently published their State of the Bolgosphere 2011 report and it raises some interesting questions. The report is based upon a survey of 4114 bloggers around the world, and presents various statistics in easily readable graph format explaining who blogs and their stated reasons why and purposes.
A chalkboard expression of what a blog might be
I am one of the 30% over 44 year olds, with the majority being considerably younger than me and much more experienced. A small percentage treat blogging as their job, make an income from their posts or run a blog for their own business or employer. The vast majority do it as a hobby, in the main to express their expertise or interests. A major sector say that they just blog in order to speak their mind freely.
I am most interested in the professional category, and I in fact find myself somewhere within that group. I am not however paid to promote something, but to provoke discussion about the ethical implications and responsibility issues brought about by technological development, and one of my tools is blogging. My employer is also a non-profit research foundation, so the aim of making money is out of the equation.

Blogging is generally perceived as a pier to pier action, and the report cited above demonstrates that people trust blogs and bloggers, in many cases more that they trust other publishers. But what if we find people publishing reviews about services or products that they have a vested interest in? If I am paid by a company to review or promote their products can I be really honest in my views? And what about the breech of trust implied?

In the US the FTC (Federal Trade Commission) made a ruling in 2009 determining that bloggers have to state if they are paid for posts by an interested third party. If a blogger in the US does not state that they either receive the product to keep or are paid by someone to write the review they risk an 11000 dollar fine. In the UK the Office of Fair Trading also has extensive blogging disclosure rules. All well and good, but the report above states however that only 60% of people that find themselves in this position actually adhere to the rules, and the statistics are very likely to be skewed, as when a person is asked if they have respected the rules that almost always say yes.

How could this problem be addressed? The Technology Bloggers site refuses to publish anything that may be deemed promotion, the author guidelines are clear. But would it be possible for all blogs make this statement and enforce it, and if it were possible would they do it? The implications for trust and the spreading of reliable information are obvious.

Another issue I wish to raise involves advertising. The report offers various statistics about how many blogs have advertisement placings, before going on to analyze the reasons given either for not carrying or carrying advertising, the issue of control over who advertises and the possible financial rewards.

Here again we step into the issue of trust. If a blog has a reputation as offering reliable and quality information this reflects upon the company advertising. The placing is a two way endorsement. If advertising is not offered (as some may feel that it affects independent status or may not reflect the blogger’s ideals), how can a blog not only make money (if that is the aim) or even cover its expenses? Most bloggers sink their own money into setting up and running their blog, and if you add up the time spent in maintenance (and the administrators are undoubtedly experts in their field) each blog should be seen as a real investment in terms of many different forms of capital. You pay $120 an hour for such expertise in other fields!