Media Category Archive

Holidays are coming!

Leave a reply Christopher Roberts

The title of this article is a reference to the historic Coca-Cola advert. Whilst I’m not sure I’d class it as the Christmas season yet, it’s pretty clear that retailers think it is.

Coca-Cola Christmas trucks

The Coca-Cola Christmas ad – what isn’t Christmassy about HGV’s driving through the countryside?

Here in the UK, many shops have had Christmas stock on sale for over a month now, only taking it down for a brief interlude to replace it with Halloween and bonfire night stock. In just over two weeks, it’s the infamous Black Friday, which is meant to be when the Christmas shopping rush really gets started.

One of the key moments in British Christmas is now when the main Christmas advertisements start showing. I’ve yet to see the iconic Coca-Cola ad, but last Friday saw the launch of the festive John Lewis ad.

Over the last decade, John Lewis’s Christmas adverts have become rather famous and somewhat of a seasonal event. Each year the public sceptically awaits the ad to see if it’s going to better last years. This year’s tells the heart-warming (as always!) story of a little girl and an elderly man who lives on the moon.

This years attracted the usual attention. #ManOnTheMoon was the number one trending topic in the UK for most of ads release day (last Friday) and it was instantly parodied. Here are some of my favourites.

Firstly a Royal Mail undeliverable note.

What about The Martian, Matt Damon?

Maybe if the little girl had seen the film Up…

So the real question is: is this excitement just retailers trying to encourage us to spend more money? I’m not sure many people would argue in favour of Black Friday being an event that spreads Christmas cheer, but is there anything wrong with a festive advert pulling at your heart strings?

Genuine happiness creation, or just a clever marking ploy?

P.S Next time you’re in a food retailer, why not ask an assistant if they have any Christmas spirit in stock!

Digital Amnesia

Leave a reply Jonny Hankins

digital amnesia figures

Digital Amnesia

When someone asks me for my mobile number, I take one of my business cards out of my wallet so I can read it to them. Now I have only had this number for a year, but I haven’t learnt it yet. I don’t know my wife’s phone number either. I just look her up in the contacts of my phone by name. I can however remember my first girlfiend’s mum’s home number, going back to about 1982.

Of course in those days we did not have machines that remembered your life for you. I remember having to arrange to meet someone at a certain time and in a certain place before leaving the house, oh how quaint. And believe it or not, not only did our brains keep in all that extra information (which seems to have made them work better I might add), but we were also freeer.

Free because once you were out of the house you were in effect offline. No calls from work, no-one asking you why you are late, or more to the point where you are. “Where were you? I tried calling but you did not answer!” Oh so now I am obliged to both carry my phone and answer it otherwise moral judgements will be made about me, where is the freedom in that?

And these developments have lead to parents and friends worrying more. Now I have a phone so if you start thinking about me you can send a text. In the past you couldn’t do that, so you worried less. There was no point in worrying because you could do nothing about it. And what happens if your phone runs out of charge? Then you really are in trouble, it is almost as bad as your life support system breaking down.

Research

But where is the evidence I hear you ask, for these glory days when people could remember where they were supposed to be, had diaries and used pens to make appointments.

Here. Read it and weep.

The BBC is reporting a UK study carried out through Kaspersky (see the stats above in the picture), that seems to demonstrate that reliance on digital technology is causing a loss of memory capacity. The belief that we can just access information whenever we need it has brought us to this point. But the limitations are obvious. When I lose my phone I cannot even phone home on somebody else’s. I don’t know the number.

Maybe the brain needs exercise too. Stretching is always good, and I must say that this is probably true of brain use. As I have once before mentioned, learning a language is great for your brain function, but many might not bother now we have real time translation tools. But I should say that I am not against these things, my life would be much more complicated without the famous online translation tool that I use every day.

I remember an article on this blog about the power of the human brain, it is incompably good to digital technology, let’s exercise it and keep it fit.

 

A Drinkable Book

Leave a reply Jonny Hankins

drinkable book

 

Water Filters in a Book

Dr Teri Dankovich, a researcher at Carnegie Mellon University in Pittsburgh USA has developed and tested a book whose pages can be torn out and used to filter drinking water. Trails are impressive, with the process bringing the water up to US drinking water standards.

The book’s pages contain nanoparticles of silver or copper, which kill bacteria in the water as it passes through. Some of the particles do remain in the water however, but they remain within the legal limits.

Nanomaterials

Now here I have to add my own input to the debate. As readers might know I have written several posts about nanomaterials and it is one of the fields that I work in, and I would question how legal limits are defined.

Nanoparticles are treated like any other particles, and their scale is not taken in account, but this seems to raise some questions. The fact that they are so small means that they can pass easily into the blood stream, so their effects may not be the same as larger particles of the same materials.

So I have to leave an open question mark over the legal issue, but the fact that the water is drinkable is a great advantage. And this leads me to ponder the fact that innovation, and its level of responsibility and ethical justification, must be local. An invention or innovation that brings drinkable water to millions, is portable and cheap and could save many lives, must be seen within its context. Nanoparticles in the water in this situation, may not be same an nano particles found in water because of factory pollution or deliberate addition when other processes might be readily available.

An article on the BBC explains that “All you need to do is tear out a paper, put it in a simple filter holder and pour water into it from rivers, streams, wells etc and out comes clean water – and dead bacteria as well”. And one page can clean up to 100 litres of water. A book could filter one person’s water supply for four years.

The project is looking for funding, so if you are interested and have some money to spare click on the link at the start of the post and pass them over your pocket money.

As a final thought, nanotechnology has come in for criticism from the academic community for its lack of regulation, and rightly so. But it also brings a world of possibilities, many of which like the story above that could transform people’s lives. This is the fine line that interests me in my work, how to make the most of scientific developments at the least environmental and social costs, and for the highest number of people.