Facebook and the Inevitable End

Facebook is again in the press, this time about its proposed sale, or if you like the sale of the data it has collected about you and me, but Christopher addressed this issue in a post a couple of weeks ago, and I would like to raise another issue involving the mighty corporation.

Facebook state that they have over 800 million registered users, and that more than half of them use their account on any single day. Incredible stuff, it seems they have a lot to sell, but here in the US several states are trying to tackle a serious ethical and moral issue, what happens to their data when users die?

What happens when users die?

In the world about one person in every 113 will die in a year, obviously Facebook is generally used by young people who are relatively rich in that they have access to a computer, so this rate would be much lower, but even taking that into account thousands of Facebook users must die every year.

And that leads me on to the point of this, one of my more morbid posts. If these people haven’t made a will or named a benefactor for their account, what happens to the data? The current legal state of play is this; in the event of a user’s death their next of kin does not have the right to alter or take down their Facebook page. Obviously if they were in possession of the deceased person’s password they could do it (although it might be illegal to do so), but without this information they have no way of removing the data.

This is not only a question of privacy, but also of tact. Many families suffering bereavement do not like to see the deceased’s Facebook page open to the world, or even worse see the photo of their loved one in their ‘friends’ every time they open their own Facebook account. The issue is being addressed in the US with several politicians pushing for legislation that would allow family members access to deceased people’s pages, and Facebook do have a policy on freezing the accounts of dead people but it is a painfully slow process. They require death certificates and other documentation all of which takes time and is probably a very unpleasant experience.

The NC Times and Wall Street Journal both carried articles this week about a young man who posted a picture of himself with a gun in his mouth before commiting suicide and the problems his family had getting the photo removed. It remained for some time and caused a great deal of distress to many people.

On a slightly lighter note you might like the idea of life after death, and fortunately now you can have it, with the new ‘digital afterlife Facebook application’ called If I Die.

Yes you can post on your wall directly from the grave (preparation required while still in life) and communicate with your friends here back on Earth.

I have written about Facebook on a couple of other occasions regarding what I see as far from clear privacy rules, and you can read them here and here if you are interested, and you can download a free will and testament here if you feel you need it.

Here is a short report on the BBC website reporting on the problem.

Pinterest Shares Photos and Attracts Blog Visitors

Pinterest's Logo

I have not had a lot of experience with Pinterest yet, but one night last week, I put up a bulletin board with photos from recipes on my quinoa blog, and I was impressed with the initial response. I received about a dozen email notifications within minutes. New people were following me or my quinoa recipe board; pinners were repinning my photos.
Referal traffic down to PinterestThe next day, my analytics showed nineteen new visitors to my blog from Pinterest. Mind you, all I did was “pin” the photos, I didn’t go out looking for followers or asking for people to like me.

I haven’t figured out how to fully exploit this yet. Pinterest is a very photo-oriented social media sharing site, where each photo is also a link back to an original blog post or web page.

Recipe Blogs on Pinterest

For a cooking blog, it is a no brainer. Pin a photo of each recipe and your board looks like this. (You can click on the photo to see how this looks on the site.)

An example of an online pinboardNotice that each photo bears the domain name, great for branding.

I imagine any blog could benefit from setting up a board for its blog posts. You could even create category boards if you wanted to.

Pinning is very easy. You can click and drag a Pin It icon to put in your bookmarks toolbar.

When you see a post you want to pin:

  • Highlight and copy the text you will associate with the photo.
  • Then click Pin It icon in your bookmark toolbar.

In the window that pops up:

  • Choose the exact image you want;
  • Choose the correct board;
  • Verify text is already auto-filled with the text you copied. If not you will have to fill it in.

I set up my board in about fifteen minutes. Now that it is in place, I can add pinning to the list of promotional tasks I will do for each new blog post.

Pinterest is still in beta and requires an invitation to join. If you would like to test it for organizing your favorite visuals on the web or promoting your blog, please feel to ask in the comments. I will send a Pinterest invite to the email you use to comment.

If you have experience using Pinterest to drive traffic to your blog, please comment below and let us know whether you feel it adds value.

What we now know about Facebook

As you may have heard, Facebook plans to become a public limited company (plc) and float on the stockmarket. It hopes that this will raise around the sum of $5 billion USD (this is only about half what most people thought it would try to raise) in finance for the business, a colossal amount!

Facebook's LogoThanks to the flotation it is estimated that around 30% (roughly 1,000 people) of the companies employees will become millionaires! That said, Mark Zuckerberg is reducing his annual salary to just $1 as of January next year. Why? Because he will have shares estimated at the value of around $100 billion!

Anyway, due to Facebook wanting to become a plc, it needed to release more detailed financial data than it ever had before, into the public domain. This means that we now know much more about this previously rather secretive internet giant, than ever before!

Finances

Thanks to its choice to become a plc, we now know that Facebook makes 85% of its income from advertising. Furthermore we know that last year it made almost $4 billion USD! Out of this, it turned an impressive 25% into profit, bringing it in $1 billion (supposedly exactly) in net profit.

It is now possible to value to company as a whole, and it is thought to be worth $100 billion USD. To compare that to other industry giants, Amazon is valued around the same amount, eBay is values at about half that figure, and Google is thought to be worth double that.

Ownership

Facebook will still be owned and controlled largely by Mark Zuckerberg. He currently owns 28.4% of Facebook and has a majority in terms of voting rights with over 50% of votes. Basically Zuckerberg owns Facebook still, and he seems to want to stay in the driving seat for a while yet!

Mark Zuckerberg the founder of FacebookUsers

We now also know that Facebook have around 845 million active users around the world, of whom, around 450 million visit the site very regularly – that is a crazy amount!

The Future?

Facebook would be worth nothing without its users. Some people say that its users are not Facebook’s customers, but in fact the networks products. If people get bored or move on, the site will die.

If you were buying shares in an internet based business, Google would probably be a much safer bet than Facebook, as its future looks much more certain. Facebook may pay massive dividends to investors in the future, or it may go into decline and cost investors a collective $5 billion!


Friends Reunited was once great, now it stands in Facebook’s massive shadow, as does Myspace, Bebo, Foursquare and many other social media sites. All these sites how now been superseded by Facebook, the question is, will Google Plus or something else dwarf Facebook? Personally I believe that in 10 years, there will be something bigger, but we will just have to wait and see 🙂