Internet Category Archive

Mobile Apps vs Mobile Websites: Which is better?

24 Replies Zabisco

As the use of mobile phones continues to grow, the way in which we consume mobile content falls into two camps; mobile websites and mobile apps. But what is the difference? And which should we, as business, marketers or developers, be looking to use as we move into the mobile web?

Mobile websites vs mobile apps infographic

Mobile websites vs mobile apps infographic

Mobile Websites

Generally speaking, mobile websites are the cheaper option for businesses moving into mobile. However, simply streamlining your desktop content and putting it into a smartphone format isn’t enough to really engage the end user; good mobile websites will utilise added functionality, such as pinch-and-zoom, and a restructured navigation to provide an optimised, bespoke mobile experience. Examples worth looking at include the NSPCC and Google’s mobile homepage.

Mobile Apps

Mobile apps are typically the more expensive option, both in terms of set up and maintenance cost, and for that reason charities must ensure their offering is suitable to an app to get the best return on investment.

The most successful mobile apps are those which provide a practical use, such as a navigation tool or a recipe finder. Other successful mobile apps are highly customisable and interactive; these apps work because they integrate software on the user’s handset and provide them with a personalised experience they can return to again and again. Good apps will also be recommended by users to their friends and, through this, provide an excellent opportunity for brand building.

There’s no need to rush in…

Mobile phones continue to grow in popularity every day, with users increasingly making use of mobile websites and apps; that means they’re not going anywhere fast and there’s no need to rush into a mobile presence.

By taking the time to consider a long term mobile strategy, businesses can not only refine their offering to provide a better experience for their audience, but also give staff and supporters time to better understand the benefits of mobile and how it can work for them.

The importance of competition

16 Replies Christopher Roberts

This is the forth in a series of articles in which I hope to share with you my knowledge of how and why Technology Bloggers has been so successful, so fast. Learn more about this series by reading our Technology Bloggers success article.

In economic terms, competition breeds quality, choice, low price, innovation and efficiency. In blogging terms its a great way to increase your long-term commenters and therefore your reader base too.

When starting up a new blog encouraging competition is one of the best ways to engage your readers and attract new ones; fast.

If my memory serves me right, from day 1 Technology Bloggers had a ‘Top Commentators’ widget at the bottom of every page on the blog, displaying links to those people who had commented the most. If you have never seen it, scroll down and take a look, or just take a look at this screen shot 🙂

Technology Bloggers top commenters in June 2011Last month Antonia was the top commenter followed by Adrian from Shed Plans, Pete, Anna and finally Diana from Elephant’s Eye. All the people mentioned have dofollow links on every page of Technology Bloggers, to a site of their choosing. But, it’s only the top commenters who get this privilege. This encourages people to visit the blog, to read and comment more to get links back to their site.

You could argue that people will just throw out any random rubbish in their comments and get to the top with ease, but I won’t allow this. Our commenters know (or they should) that I rigorously check through every comment on this blog – with a little help from our spam filters.

So basically what I am getting at is that if you want to encourage more people to comment, use a top commenters widget plugin. I have our widget reset every month as this means that someone can’t get so far ahead that they are almost impossible to catch up!

In the past I have thanked everyone who has contributed to Technology Bloggers success. This includes dofollow links to commenters and authors sites, further incentive to comment.


In the future I have plans to introduce competitions to the blog, where entrants will be rewarded in some way or another for participating. I believe that this will also encourage more people to visit the blog, as competition gets people excited, it gets people interested, and it makes people want to stick around.

Who should get to use the internet?

24 Replies Christopher Roberts

I was reading an article the other day about whether people should ever be ‘cut off’ from the internet.


This got me thinking.

  • The right to have privacy
  • The right to live/exist
  • The right to have a family
  • The right to work for anyone
  • The right to free speech
  • The right to equal rights
  • The right to think freely
  • et cetera, et cetera…

Recognise any of them? They are some of the current human rights. They are the fundamental things that most countries around the world believe you should be entitled to. But, should the right to internet access if you want it become a human right?


The United Nations logo

The United Nations logo

If so this would probably only be passed as a human in more developed countries, but should it be someone’s human right to have access to the internet?

Obviously I am not on about technical glitches, but many governments can cut you off if they want, and in fact many do if you continually break copyright laws.

The internet is a fantastic method for self expression and communication, can we really take such a tool away from people?