Google and Microsoft take on the cloud

Over the past few years cloud computing has become an increasingly popular trend. Two of the biggest tech names are also big names in the cloud computing industry: Google and Microsoft. But while both Google and Microsoft may have well-known cloud platforms, they are each extremely different and have met varied levels of success.

Google first launched its cloud computing platform, Google Apps, in 2006. Currently, Google Apps is available in four different platforms – Business, Education, Government, and Non-Profit – as well as a free version for personal use that can be obtained by creating a Google account. Google Apps is a completely cloud-based solution that does not require any additional hardware or software. The suite lives entirely within the web browser making it accessible from anywhere on any web-enabled device.

Microsoft introduced Office 365, its cloud solution, in summer 2011. When it first hit the market, Office 365 was available only for businesses. However, in spring 2012, Microsoft added a new platform for educational institutions. Office 365 is a hybrid cloud solution that requires some additional servers and software. This means that Microsoft users will have some patching and licensing and it also limits the mobility that Microsoft users can enjoy, especially in comparison to Google users.

Office 365 LogoAside from the difference in user experience and number of platforms, there is also a major price difference between the Google and Microsoft cloud services. Google Apps is a less expensive cloud service than Office 365. The highest-priced platform of Google Apps is the business suite, which runs standard for $50 per user per year. This price includes the entire apps suite and is standard for businesses of all sizes. The least expensive platform of Office 365 costs $48/user/year, but it is only available for businesses with fewer than 50 employees and does not include the entire apps suite. This means that businesses running on this platform must purchase add-ons, which will significantly increase the cost of the service. All other Office 365 platforms are priced higher, except for Office 365 for Education which, like Google Apps for Education, is free.

While the differences between Google and Microsoft might seem quite large now, they were even more distinct a few months ago. Recently, in an effort to better compete with Google, Microsoft added the new Office 365 for Education platform and cut its prices by as much as 20%. While these changes did narrow the gap somewhat, they still leave Office 365 trailing behind Google Apps in terms of platform diversity and pricing.

In May, Gartner Inc., a research firm, reported that businesses looking to move to the cloud for the first time were choosing a Google Apps migration one-third to one-half of the time. Perhaps this high percentage is a result of the differences between Google Apps and Office 365. This report came after a 2009 study by the same firm that predicted that Microsoft would be outselling Google by 4-to-1 in 2012.

In addition to making changes to bring in new users, Microsoft’s efforts are also targeted at keeping existing customers with Microsoft. To better achieve this goal Microsoft also created a “Google Compete” team, dedicated entirely to retaining current Microsoft users. The Wall Street Journal reported on this team’s failed attempt to keep Dominion Enterprises, a Virginia company, a Microsoft customer. Dominion Enterprises CIO Joe Fuller chose to have Google Apps setup even after the “Google Compete” team tried to convince him otherwise. The team invited Fuller to the Microsoft headquarters where he received a tour and saw the research lab, roadmaps to current technologies, and inside looks into new technologies. Nevertheless, Fuller still made the decision to switch to Google Apps. According to the Wall Street Journal, Fuller said he made the decision because he felt Google Apps was the “cooler” product and because he would pay $200,000/year for Google instead of $2 million for Microsoft, resulting in a savings of about 50%.

Although both Google Apps and Office 365 are well-known cloud services, there are very big distinctions that separate the two. Everything from user experience, platform variety, and price are different. Because of these differences, Microsoft has found itself trying to play catch-up in order to truly compete with Google Apps in the cloud.

Some simple ways to speed up your Windows PC

According to StatCounter in August 2012, globally, Microsoft Windows XP, Vista and 7 accounted for the operating systems on 87.85% of computers around the world. That means that the majority of people own a PC which runs on Windows, as opposed to one which runs on iOS, MacOSX, Unix or another operating system.

An issue many Windows users often find is that after a while their computer seems to slow down. If this sounds familiar, then you should find this article extremely useful, as in it I am going to give you my personal tips on how to keep your Windows PC (XP, Vista and 7) running fast. This guide applies to both laptops and desktop PCs. 🙂

What Slows Computers Down?

The trick to understanding how to make your machine run faster involves working out what slows your computer down. It would be interesting to know what most people think slows their computer down, so if you have an idea, let me know in the comments.

The first and one of the biggest culprits which slow your computer down are background processes. These are things which go on in the background whilst you are doing things. Say you are trying to open up an internet browser, lets take Firefox as an example, then when you click on Firefox, it is very possible that plugins you have installed also try to start up and do things in the background. Until recently an really good example of this was the Google toolbar, which would start up a process to talk to Google and find out if it was up to date.

There are likely to be a lot of programs trying to do things in the background, whilst you are focusing on your task. Java, Apple, Google, Adobe (Flash Player and Reader) are big culprits, always whirring away in the background. If you have anything Google installed like Google Earth, Google Chrome, Google Talk etc. then the chases are it is taking a lot more resources than it needs. Likewise anything Apple like iTunes, QuickTime etc. are also likely to be slowing your PC down.

Another big culprit is disorganised hard disk files. Every time you delete something, move something, create a new file or folder etc. you change the layout of your hard disk and the structure of your files. This can often mean that related files can be put far apart on the disk, which is not optimal, also in order to get to a file, the computer may first have to locate it via following a redirect from where it used to be – this takes time.

The final major culprit I am going to address is unnecessary visual effects. Your computer can often get really bogged down trying to display fancy effects which you don’t really need, meaning you can’t get on and do what you wanted to do.

Now we know three of the main issues, lets fix them!

Stopping Unnecessary Background Processes

Stopping bad background processes is easier than you might think. There are a few ways to go about it, the way I find the most effective is though a tool named ‘MSConfig’. This can be found on Vista and 7 by typing in msconfig into the search box on the start menu, in in Windows XP by typing msconfig into the Run command box.

MSConfig allows you to make a lot of changes to your system, but unless you know what you are doing, I would stick to just two tabs, Services and Startup. To start speeding up your PC, go to the ‘Services’ tab and click ‘Hide all Microsoft Services’, which will stop you accidental stopping anything you need. Now untick anything you don’t feel you need. An example of a service you might want to untick is ‘Google Update Service‘, whilst an example of one you probably don’t want to is your Anti-Virus software’s one.

Remember stopping a service does not stop you opening a program. Say there is an Office service which you stop, it will not run in the background, but you will still be able to run Word, Excel and Outlook.

Now lets move onto the ‘Startup’ tab. Here you can also remove any service you don’t want to run, but this is specifically when you start up your PC. For example, if you have Skype installed, but don’t want it to run when your computer starts, then untick the Skype service. Likewise if you don’t want Google Talk to automatically start running, untick googletalk.exe – the Google Talk service.

Reorganise Your Hard Disk

Reorganising your files is really easy, it just takes time. A disk defragmenter is what you need for this, and Windows comes with one built in for free! There are third party ones available too, some of which are good, and others not so – your choice.

Simply start Windows Disk Defragmenter via searching for it in the start menu, or open My Computer >> right-click on the hard disk you want to defragment >> click Properties >> click the Tools tab >> click click Defragment now.

It may take any amount of time from 5 minutes to 12 hours (potentially more if you have a really big and messy hard disk) and during the process, I would advise against using your computer. Typically it takes an hour or two to defragment a hard disk.

Turn Off Unneeded Visual Effects

If you are happy to loose some of the sleekness your system has then this tip could really boost your computers performance.

First you need to open the visual effects panel. In Windows 7 right-click Computer on the start menu >> click Properties >> click Advanced system settings (on the left) >> then select Settings under the Performance section. In XP right-click My Computer >> click Properties >> click the Advanced tab >> then select Settings under the Performance section.

From here you can remove visual effects you don’t really need. If you like you can remove them all, but that could really change how your PC looks. Animate windows when minimizing and maximising, Show shadows under mouse pointer and Show window contents while dragging are all effects which really slow down your PC, but you are unlikely to miss. Experiment, and see which ones you can live without.

I hope these tips work for you, and have fun with your fast(er) computer!

Got any tips yourself? Why not share them below?

Could Samsung and Apple have another big competitor

For the past month or so, Samsung and Apple have dominated headlines with their patent trial. Such a case was probably inevitable – how many ways can you design a smartphone? – but any such case would inevitably gather daily headlines. After all, it was Apple and its iconic iPhone vs. Samsung and its status as world’s largest smartphone manufacturer. They’re both kings of the industry in their own ways. Yet they could have a competitor breathing down their necks before they know it.

Lenovo has been around for a while, and in their time they’ve made some waves in the laptop sector. Remember the IBM Thinkpad? In the late 90s and early 00s it seemed as though everyone had one. When IBM exited the consumer electronics business, they sold the brand to Lenovo, who have continued to the line to this day. They’re not quite as ubiquitous these days – the MacBook has taken over the role of the Thinkpad – but it’s still a high-quality Windows offering. In fact, it’s one of the main ways in which Lenovo competes with Apple.

ThinkPads on the International Space Station

ThinkPads being used on the International Space Station.

The present: laptops

Let’s face it: laptops won’t be around forever. They’ve evolved to get smaller and smaller, but the latest round of laptops appears to be their evolutionary end. The only way to make them smaller is to remove the hinge, and when you remove the hinge from a laptop you don’t really have a laptop at all anymore. Still, the latest round of laptops, dubbed Ultrabooks, has made quite an impression on the market.

Apple started this trend years ago with the MacBook Air, but that model went through a few generations before it became a viable product. Once Apple got it down other companies followed. Lenovo got right on the trend, coming out with two lines: the ThinkPad, that business-class continuation of the IBM line, and the IdeaPad, a ligthweight, affordable Ultrabook meant for the consumer market. They are directly comparable to the MacBook Pro and the MacBook Air.

The difference, of course, comes in the price. The 13.3-inch IdeaPad runs more than $450 cheaper than the 13-inch MacBook Air, and more than $250 cheaper than the 11-inch MacBook Air. The ThinkPad compares even better to the MacBook Pro. The Apple faithful might not have much of a need for a different line of laptops, but the average consumer can benefit greatly here. Fact is, most people simply do not need a Mac. PCs can do pretty much the same, and oftentimes more. The saved dollars can go towards products of the future.

The future: tablets

To complete the thought above, when you remove the hinge from a laptop you don’t have a laptop. You have a tablet. While tablets aren’t quite to the level of replacing laptops, they’re certainly travelling that path. Just take a look at the super-thin keyboard cover for the Microsoft Surface. The writing is pretty much on the wall. Soon enough manufacturers will deliver laptops that make us look at laptops like clunky relics of the past.

In this territory, Apple is the undisputed king. People often ask me for advice on buying a tablet. They’ll ask, “is the new iPad worth it? Or should I get an Android tablet?” And I tell them that no, the new iPad isn’t really worth it; the iPad 2 is the second-best tablet on the market, and you can find it at a significant discount. Android tablets just aren’t there yet. But Lenovo has an idea.

First, they’ve put down the idea of competing with Apple on features. Samsung did this with the Galaxy Tab 10.1, pricing it at the same as the iPad. Seeing the two products next to each other, who was going to choose the Galaxy Tab? Lenovo has dipped below the iPad’s $500 base price. They’ve also differentiated, offering four different tablets: three Idea Tablets, ranging from 7 to 10.1 inches, and a ThinkPad tablet, designed for business.

Again, Android has a ways to go when it comes to tablets. But it appears that Lenovo has something going with its segmented offerings and skinned Android interfaces.

Smartphones in the offing?

It would be interesting to see if Lenovo decided to compete on all levels by offering a smartphone. It seems as though everyone’s doing it these days, and with AT&T and Verizon supposedly pushing customers away from the iPhone there might be an opening here. And again there’s a chance for Lenovo to segment its offerings, using Android for consumer and BlackBerry 10 for enterprise.

Yes, BlackBerry is something of an afterthought these days, but they do appear to have a strong offering with their BlackBerry 10 operating system. Problem is, they might need some licensing help to get it off the ground. Lenovo, which already has inroad to enterprise customers, could combine with RIM, which is – or at least was – the enterprise leader. On the other side, creating Android smartphones shouldn’t be such a big deal.

The Logo of BlackberryYet the competition issue comes into play here, too. Apple dominates its own little space, which consumes quite a large portion of the overall market. Samsung seemingly dominates the Android space. No one really dominates the Android tablet space, though, because it hardly exists. But if carriers really are pushing Android smartphones, there could be opportunity there.

Age of the smart consumer

I’d like to believe that we’ll soon enter the era of the smart consumer: one not dominated by fads and iconic brands, but rather by utility. The average consumer does not need a Mac, yet might feel as though they need one because everyone else has one. In truth, many other companies can fit the bill. Lenovo fits right in there.

And if you don’t need a product and can save money buying a comparable one, doesn’t that make the most sense? Wouldn’t it be more sensible to buy a $700 laptop and a $400 tablet for less than you’d spend on just a MacBook Air comparable to the other laptop? It makes sense to me.