Business Category Archive

How important is the quality of hosting to online retailers?

5 Replies Christopher Roberts

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With many brick-and-mortar businesses adding an online version of their high-street store to their portfolio, it’s important that firms choose the right web hosting service. With myriad services offering cheap deals, firms ought to be wary regarding offers that appear to be too good to be true – because they usually are.

On the surface, purchasing web hosting that costs £20 a month seems like a steal. In fact, it is a steal. However the only thing that is being nicked is precious uptime for online retailers, as the vast majority of cheap hosts go hand-in-hand with downtime.

Downtime – a retailer’s worst nightmare

For online retailers, downtime is especially important; every second of downtime is potentially a lost sale. Would you rather pay a premium for quality web hosting that is reliable and constantly up, or pay a third of the price for web hosting that keeps going down? In the long-term, it may cost more for firms to pay for cheap, but less reliable hosting.

In addition, utilising the services of a web hosting service in your time zone could be important, especially for smaller firms. Imagine if your store goes down but your hosting service is half-way across the world. This is certainly not ideal for any stores looking to make sales. For example, let’s just say your UK-based store goes down at lunchtime. No amount of calls at 12pm is going to wake a firm located half-way across the world; tucked up in bed at 12am. It’s a nightmare scenario.

SEO

The importance of SEO over the last 10 years has changed the face of the internet. An increasing number of online retailers are producing fresh content in a bid to become a publishing authority in the eyes of search engines.

However, when a cheap hosting company offers dead links, 404 errors and other harmful downtime to a retailer, what are these search engines going to think? Bounced traffic isn’t going to look good in the eyes of Google or Bing.

Technology Bloggers 404 error

Technology Bloggers 404 Page

Eventually, a retailer could slip down the rankings, and get flanked by its competition. It takes a lot of dedication to work up the search rankings, so don’t let a bogus hosting firm ruin your company and its prospects.

Security

In addition, security should be a top priority for online retailers. The amount of hackers roaming cyberspace is vast and make no mistake – they’re ready to capitalise on unprotected websites. By opting for secure web hosting which features STFP and SSL, a business and its clients can feel assured that all sensitive data is kept in safe hands.

As you can see, the quality of web hosting is an absolutely integral part of the foundations of success for online retailers. In an era of cost cutting and tight purse strings, it might be tempting to lump with a cheap web hosting service from the other side of the world, but in the long-term you may end up opening your wallet more often than you think.

The Final Frontier

14 Replies Jonny Hankins

Have you ever looked up at the star filled sky and wondered what is out there? Thought about advances in technology that may allow you, yes you sir or madam, to venture forward and to boldly go. Well now you and your loved ones have the possibility!

Yes indeed, US based company Celestis is offering to take you into space, orbit the Earth and even bring you back. They also offer an orbit of the moon, and maybe even a landing, and all at a price that mere mortals can afford (Earth orbits for under $1000, the moon for under $10 000 and deep space for just a few thousand more).

All trips are guaranteed and insured and promise the highest level of space travel technology. The only drawback is that you have to be dead and cremated.

Spock had a space burial in Star Trek

Yes, Celestis are offering to take you or your loved one’s ashes to space (well about a chap stick sized capsule of them) for the experience of an after-lifetime. They have already conducted 10 Memorial Spaceflights and provide tracking data straight to the comfort of your laptop or phone.

Just imagine the scene, your relative passes every 90 minutes above your head, you take your laptop into the garden with your kids or even use your Starwalk app to follow the trajectory on an easy to understand user friendly map, and soon a dot in the sky passes and you wave at Grandma looking down at you. No need to change the flowers or trek half way across the country every anniversary, she comes to you. Some people are on several different trips so you choose frequency for you and the view for them.

Now my first thought was ‘what an incredible waste of resources, money, fuel, and willful creation of space junk’, but these thoughts are a bit harsh. The ashes are sent up on commercial satellites as paying passengers, so they do not in themselves create any of these problems and as the website argues, help to fund launches that may be of advantage to everyone and “support the vision of a robust future for humanity in space”.

So what do you think? Is this just folly or an interesting way to fund space exploration in this era of cutbacks and a business opportunity for the future? It might sound like a strange idea but would you like to give it a try?

How To Climb Up The Online Business Mountain

13 Replies Nick

If you have ever participate in an outdoor activity, especially mountain hiking, you will agree with me that it has a lot in common with the strategic steps we ought to go through before expecting rewarding online business success.

Just like outdoor activities start from recording a list of the necessary gear to use, succeeding in online business also involves a strategic approach of proper self organization, from getting the required working materials to effective time management.

Even while there is already a lot of fun in working from home, it also comes with some time and self management challenges which often keep most of us from climbing up the online business mountain and achieving total control and freedom.

On top of a snow covered mountain

Climb the mountain to online business success

For an effective approach towards achieving online business success, we have to pay attention to the following:

Effective Time Management

This is the most important factor that determines the level we can reach as online business owners. Ineffective time management can ruin our progress and deter us from achieving the great heights. For effective time management, we need to:

Schedule our time: Doing the dishes, laundry, coking and some other household activities are going to steal your business time, if you don’t schedule them wisely.

It is true that these activities are necessary and have to be done, but you will be more productive both at your family duties and at your online business, if you schedule special periods in the day for everything you need to do in the house and for your online business as well.

Once it is the time for each of them, leave every other thing you are doing and focus on them. This will improve your concentration and ensure you accomplish more.

While these activities are inevitable, there are others, like online chats with friends, online videos and their likes are total time-suckers and should be avoided.

Stop procrastination: Once you have fixed activities for the day, don’t shift one to the next minute. If it is time to get something done, get it done. I learn this the hard way, but it is good you know that every minute of the day comes with some needs. Shifting any activity to the future will pile up with loads of other activities and eventually will overwhelm you.

Working place and passion for your job

It is critical to love your work and be able to do it in a nice and cozy place. For effectiveness in online business we need to:

Create a space and keep it organized: Even though you work from home, getting a separate office for your business will make you take it more seriously and ensure that you accomplish something on daily basis. Also, properly organizing your working space will ensure that it doesn’t repel your interest but instead, lure you to work.

Love what you do and let the others be aware too: Tell your family and friends that even though you stay at home, certain periods of the day are dedicated to your online business. They will respect this fact only when they see how bold and serious you are, and how important this is for you; hence you need to show them that commitment.

Measure your success and reward yourself: Most times, many online business owners lose hope and give up when they feel that nothing is working. Even that period is important, because you have found methods that don’t really work and you just need to concentrate to do things differently. However, find a way to measure your success, even if it is the little things you accomplish in your day, and reward yourself for that by taking yourself out, watching your favorite TV series, etc.

With all these been cleared up, you have built a strategic plan and you’re ready to go. Pack your backpack with all these necessary gear and with determination hit the trail to online business success. The path won’t be easy, but you will be prepared.