Business Category Archive

Useful apps for those in the busy world of business

7 Replies Christopher Roberts

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If you work in business, then this article is aimed at you. If you have a busy diary which you need to keep track of, always seem to need to be paying someone, and like to check your stocks and shares from anywhere, at any time, then these three apps will (hopefully) be right up your street.

PayPal

The first app I am going to look at is the PayPal app. If you haven’t heard of PayPal, it is a free online service, which lets you send money to people via simply using an email address. I should point out that there are costs/fees involved, which is how PayPal make their money.

The PayPal app lets you request money, as well as send money. It also shows you your accounts recent activity, so you can keep track of your finances.

The app has a few cool and really useful features, that you should know about. The first cool feature is the ‘Bump’ feature, this feature lets you send or receive money to/from your phone, and someone else’s, simply by bumping/tapping your phones together. Pretty clever?

One of the really useful features I should also mention is the check deposit system. Usually, to deposit a check, you need to go to a bank, pay it in and then wait for it to clear. With the PayPal app, you can do the whole process a lot quicker, simply take a picture of the check and it will deposit it directly into your bank account.

Week Calendar

Nick recently wrote a post about how to climb the mountain to success in online business. A key part of Nick’s article was his ‘effective time management’ section. Nick wrote how you need to plan in advance, and allocate certain activities certain time, whilst not forgetting others.

To help you stick to your business schedule, online or off, the next app is the Week Calendar app. This app is much more advanced than the standard iPhone/iPod calendar, with loads of extra features and helpful tools. Check out the screenshot below to see the apps calendar interface in action.

A screenshot of the Week Calendar app The disadvantage of this app is that it costs £1.49, so you can judge for yourself if the interface and features (like handy drag and drop event tool) are worth the extra money.

City Trading Pro

The final app on my list is called City Index iPhone Trading platform Pro, which gives you access to market data from all over the world. The app is a spread betting app, which means that it enables you to trade on the price movements of thousands of markets, including shares and currencies.

Any good businessman has to take risks, and this app gives you a good way to make money from taking calculated risks. If you think a market value is going to rise then you can buy, and if you think it will fall you can sell. Each market has a sell and buy price – the difference between the two is what is referred to as the spread, hence ‘spread betting’.

To ensure you are always kept in the loop, the app gives you access to the value of shares from a whole host of different companies, currencies, commodities and indices including the FTSE 100, the Dax and the Dow Jones.

The app also lets you can set a stop loss, buy with one or two clicks of your finger, (it is even faster than doing it online!) view your orders, pending, completed and cancelled, create your own ‘watch list’ so that you have super quick access to the data you need, get detailed historical data, and so much more.

Below is a screenshot of the sort of information you get when looking at a firm.

A screenshot of the City Trading Pro appThe charting features on the app are really good, they are very detailed, and if you tip your iPhone on its side, the graph reorientates itself, to give you a clearer view of the data you are viewing.

You may be worrying about security, but there is no need. Probably the most comforting feature of the City Trading Pro app is that you can be confident that all your information and transactions are secure, so there is no need to worry.

Unlike the Week Calendar app above, this app is free, you just need a City Index trading account.

So, there is my list of apps! Feel free to try them out and leave feedback in the comments section, to let us know if you like them as much as me 🙂

Home genetic testing, pros and cons

7 Replies Jonny Hankins

Recently I have been getting interested in home genetic testing. I have written a few articles about this matter, including a 3 part post on the Bassetti Foundation website about a conference that I attended a couple of weeks ago at Harvard University.

The speaker at the conference was Anne Wojcicki, CEO of the world’s largest commercial genetic company called 23andMe. They offer a kit that you spit into and send back, then they analyze 4 million variables and you check out the results online.

Recent technological advancements have brought the price down beyond belief. What cost $100 000 a few years ago and took months cost $1000 last year and now $300  and can be done while you wait.

What they call Next Generation Genetic Testing has meant that the analysis has become incredibly more intricate, where as a few years ago they analyzed a few thousand proteins, they can now do millions, so if you already had your genome sequenced a few years ago you might want to re-do it to gain ever more information.
A strand of genomeAs I said I went to this conference with the CEO from 23and Me. They are a relatively new company but have the majority of the market share in DNA genetic analysis. The CEO very much presented her organization in business terms, but continuously highlighted the research they conduct in looking for cures for new diseases. They have amassed an enormous database and can conduct statistical analysis on Gene mutations in a few hours that only a few years ago (or without them they argue) would take years.
So what do they actually provide you with for the money?

Results are viewed online, and consist in various types of analysis presented as bar charts, pie charts and statistics. So one line of interest is where your Genes come from, for example how much of you is from Africa, Asia, Europe or elsewhere. How much of you is Neanderthal.

Then we get into the interesting stuff about how your genes relate to your parents, who are you most like.

Carriers and sufferers of diseases learn about their mutations, so if you have or are carrying a genetic disorder this information is also presented.

Then we move onto risks for the future. What percentage rise in risk do you have in your genes for developing certain diseases? Maybe you have a 20% rise in risk of developing Alzheimer’s or getting breast cancer. Here we are moving out of the present and world of scientific analysis and into the world of risk.

A world of interesting information and probably very useful in many cases and just a bit of fun in others, but I would like to raise some issues about the above.

No doctors are involved in giving this information, an individual reads their results online, so one of my reservations is about interpretation. What does a 20% rise in risk of breast cancer mean? How does an individual react to such news? What can or will they do? Also in terms of a negative result what are the effects? I have reduced risk of contracting breast cancer so I skip my mammogram for a few years, after all I am at low risk.

And what if I discover that I have some kind of genetic disorder? Well should I tell my brothers? Maybe they have it too. Do I have the right to tell them? Or am I obliged to tell them? Do they have the right to know or indeed the right not to know?

And ancestry, what if I discover that my father is not the man my mother is married to?

Then as a concerned scientist I start thinking about the data, and discover in the contract I signed (without reading because it is 10 pages long) on the internet gives the company the rights to distribute my genetic information to other research organizations. OK all in a good cause but are they going to make the information non traceable? Is that even possible when such an amount of intricate information is involved? Probably not say the scientists at Harvard.

I am not saying that 23andMe are doing anything wrong at all, their database must be a great resource for science and particularly medicine, possible benefits should not be underestimated and I am sure that their hopes and aims are all pursued in good faith, but I wonder if such a database should not be independently regulated. At present these types of operations are practically unregulated in the US, and maybe this should not be the case. Technology is moving ahead at an incredible rate in this field and nobody can say what this material will reveal, to whom and for which purposes. I note on the video that Christopher linked on his post about Google that they are one of the company’s biggest investors, and as they are a corporation specialized in data collection that does not really surprise me.

Legislation has been passed in the US called GENA, whose aim is to protect individuals from unfair treatment from certain sectors on the grounds of genetic testing. It is not however definitive and as I say only covers specific areas of commerce such as health insurance and employment, but I am dubious about the power of the state to enact laws as quickly as needed. Lawmaking is a slow process in a fast moving world as the genetic testing debate has proved. Equally however we don’t want to slow down the pace of research due to regulation, as that too has serious consequences for individuals who might be looking for breakthroughs in certain treatments.

I fear though that if you pay for such a test and the results show a tendency towards getting a cancer of some sort, a health insurance company might accuse you of hiding or having access to information you should have disclosed, and make life difficult when it comes to paying for the health care you need or for your funeral (I don’t think life insurance is presently covered under the legislation).

Or that one day they might ask you to lick a stick when you go in to the broker to buy your holiday insurance or apply for a job. What do you think?

Why do we stick by Google and Apple but not Microsoft?

13 Replies Christopher Roberts

Apple’s Ads

I image that you have probably seen the Apple ads which are based around the two characters: Mac man and PC man. They have been released in various different countries with different actors playing PC and Mac.

The campaign which was known as the ‘Get a Mac campaign‘ was broadcast in North-America, the UK and in Japan, as well as on the web. In the USA Mac was played by Justin Long, whilst PC was played by John Hodgman. In the UK, comedy duo David Mitchell (PC) and Robert Webb (Mac) took the role.

Not sure what I am on about? Check out the video below:

If you enjoyed that you can find a whole host of similar ads in this Get A Mac Ad Campaign Collection YouTube video.

The UK Get a Mac campaign

Robert Webb and David Mitchell as Mac and PC

Apple have now removed the ads from their site, but they can still be found all over the internet. If you do a YouTube search for ‘Get A Mac’ or ‘Mac vs PC’ you get hundreds of results.

The interesting thing is, Mac only own about 7% of the computing market at the moment, that’s only around 2% up on four years ago.

Windows however owns more than 90% of the computing market, meaning that most of us have a Microsoft PC.

So why is is then that if you scroll down past almost any of the Mac vs PC ads on YouTube you see that the ratio of likes to dislikes is usually around 5:1. This means that if 1,000 people like the ad, just 200 dislike it. So despite most of us choosing to use a PC, we seem to support Apple, rather than Microsoft.

The Battle of the Giants

The computing industry was once dominated by the Apple-Microsoft rivalry, however in the last 5 years, Google has become a serious contender, making it a three way battle. Google is not only a more viable contender because of its new chrome operating system, but also because its search and other services are so popular.

Google has the most websites within the top 100 most visited online of any company in the world. Google.com, Google.co.in, Google.de, Google.com.hk, Google.co.jp and Google.co.uk all ranking among the top 25 most visited sites on the net. Google hold 6 of the 25 most visited sites, whilst Microsoft have just one (MSN.com) and Apple don’t have any.

Microsoft’s Ads

Microsoft have recently tried to mimic Apple’s hugely successful ads, but in order to attack Google. Google is one of Microsoft’s biggest competitors, if not its biggest, so after being ‘slagged off’ in Apple’s ads, it would appear that Microsoft hoped to produce the same effect, but this time with Google in the loosing position.

Below I have included one of their ads, entitled Googlighting.

UPDATE: Seems like Microsoft realised the ad didn’t quite work… it’s been taken down from their official YouTube channel, however there are a few others still hosting it if you search around.

Now I don’t know about you, but I don’t really like that ad. I think it looks like more of a pathetic dig at Google, rather than a cleverly designed way to boost one companies brand, whilst demoting the competitions – as Apple’s ads did.

It turns out I am not the only one who didn’t find that ad all that amusing, the ad is published on Microsoft’s own YouTube Channel, and yet has received just 5,117 likes, but a staggering 12,734 dislikes. That is a 5:13 ratio against Microsoft’s ad.

So we will stand by Apple when they attack Microsoft, but when Microsoft try to attack Google, we stand by Google. Why? Is it because we see Apple and Google as two trendy, current companies, and Microsoft as an outdated one, which we are loyal to out of convenience not choice? I like Windows 7, but I don’t like Bing, Google has to win for me. iPad vs a Windows tablet, iPhone vs Windows phone, I think I would prefer the iDevice.

Google’s Ads

I thought I should give Google’s ads a mention too. Google hasn’t yet (to the best of my knowledge) made any ads aimed at attacking the competition. Google show very few ads on television, and largely rely on their online dominance to help them promote their products.

Something I have found about both Google and Apple’s ads is that they often appear to be very well thought out, and the more modern ones are often extremely well recorded/directed and are very clean. Microsoft’s ads aren’t quite so chic, so is that where their downfall lies?

Who Do You Stick By?

Personally, I would rather say that I am a Googlite, or loyal to Apple, than say I am loyal to Microsoft.

UPDATE: I’m not so sure that I am loyal to Google or Apple anymore – and haven’t developed any more a loyalty to any other competitor either. Use the service which provides the best solution to your needs at the time.

Even though I am annoyed at Google, as it hit Technology Bloggers in the Penguin update quite badly, and as far as I am aware (and I have asked in the Webmaster Central forums) we, as a blog have done nothing wrong. In fact we have been doing what Google want, creating great, original content, look at some of the articles Jonny is producing to see awesome, original content, all our writers do, but he is really outstanding at the moment.

“We want people doing white hat search engine optimization (or even no search engine optimization at all) to be free to focus on creating amazing, compelling web sites.” – Google Webmasters Central Blog

I am sure we will soon recover, and will continue to strive to be an outstanding blog. Despite being (unfairly) hit, I am still loyal to Google, I believe that in the most part it is a very good, ethical company.

UPDATE: I am not quite so loyal to Google anymore, and am less convinced that it is all that ethical. A new philosophy: choose the best device/search engine/browser etc. for the time, loyalty doesn’t seem to pay dividends in the world of technology.

What about you though? Who do you stick by? Anyone, or everyone?