Business Category Archive

Common Reasons Online Business Startups Fail

9 Replies Debra Johnson

It seems like starting a website should be easy enough – there are almost unlimited free online resources spouting off advice, it can be relatively cheap to launch a website, and, naturally, you have the best business idea for your website. So why is it that so many website startups fail?

1. Low Quality Web Design

One of the biggest mistakes that web startups make is having poor web design. Your website is the most important aspect of you company so why would you skimp on that? The overall design of your site is what initially draws people in, it’s what their first impression of you as a company is, so having a solid website design is crucial to your success.

2. Poor Content

In the same respect as low quality web design, having poor content on your site will be a huge turn off to people. To retain visitors you need to be able to provide content that wows them. You want to show anyone and everyone that visits your site the best you have to offer, so why would you fill your site with uninteresting or poorly written content?

3. Poor Marketing

Google SEO Chart

Google is one of the best places to start your online marketing – both simple SEO and paid ads are are good place to start.

You can have the best website and the best content in the world, but if no one ever sees it then it won’t really matter, will it? You can never retain a customer if you can’t even catch their eye to begin with. This is why it’s imperative to spend ample time marketing on social media, through email campaigns, and through traditional marketing routes. You have to be willing to put time and money into your marketing scheme to achieve the best possible outcome – after all, you reap what you sow.

4. No Passion

Picking a niche market just because you think it will be profitable is one of the worst reasons to start a business. You have to actually be passionate about what you’re trying to make money off of, otherwise it’s going to be a lost cause and people will be able to see right through you.

5. Not Enough Funds

When you don’t allocate enough money for a startup company, you run the risk of forcing the company to fizzle out because you lack the proper funds to keep it going – or worse, you risk driving yourself into debt.

Get rich quick schemes rarely work in life and the same holds true for web startups. The road to success can only be reached by hard work, dedication, and money. So if you’re contemplating launching a startup business, make sure that it’s something you really want to do, otherwise you’ll be doing your potential customers and yourself a disservice.

Business savings using conference calling

2 Replies John Iliopoulos

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A video conferenceIf you run a business, the likelihood is that, every once in a while, after poring over your finances, you look at ways of saving money. You might look at how much you spend on your energy bills, whether you could cut jobs or persuade some of your employees to work part-time instead of full-time or even look at technology that can help to reduce your company’s outgoings.

Video conferencing is perfect for any company that wants to reduce its costs, but you may wonder how it can do that. If you regularly go to meetings away from the office, you’ll surely be aware of the expense involved. If you’re not spending a fortune in fuel costs, you’ll probably be paying for plane, train or coach tickets or even a taxi, and doing this all the time can really add up. By video conferencing, you eliminate all those travel costs.

You can invite anyone you want to a conference call, irrespective of where they are. You can talk to them for a very low price or even for free, plus you can do all things you can do in a normal meeting thanks to the visual element of video conferencing such as showing prototypes or graphs. It also allows for collaboration too, which sets it apart from other forms of communication.

A conferenceSaving time – this is another benefit that video conferencing can bring to your business. Meetings take a lot of time to get to, but by arranging a conference call in their place, you could save your business and employees hours at a time. This allows you to prepare for the meeting properly, while you can also get on with any other important tasks such as accounting.

The rise of mobile trading

2 Replies John Iliopoulos

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Smartphones and tablets are a common sight, especially in the world of financial trading. Until recently, anyone who wanted to participate in financial spread betting, CFD trading or anything of a similar nature would have to be near a computer, but the availability of a mobile Trading Platform has changed all that.

City Index infographicThe fact that the most successful mobile trader has made over £2m according to this infographic shows that City Index Forex Trading and associated activities can be done without relying on a computer or laptop, but why is it the case?

It’s down to a number of factors. Many traders of Forex and other products find that they don’t have the time to do so in their day jobs, so they may have no choice but to engage in trading activity when they’re on the move or during their lunch break.

The sophistication of mobile trading apps and sites has improved significantly too. As well as allowing users to trade, these apps also provide up-to-date news on price movements and important financial stories relating to various markets.