Business Category Archive

Getting Started With Social Media

4 Replies Rob Boirun

When trying to promote your business on social media websites, there are a few basic tips that should always be followed. Using these tips will allow for a smooth entry into the world of social media, and make your efforts more successful. In this article, we will discuss those basics and help you to develop a “getting started” plan for your social media efforts. Read on to learn more.

Social MediaWhatever your choice is for social media marketing, make sure that you use correct grammar. Meanwhile it is tempting to use abbreviations such as LOL or LMAO, remember that you are trying to come across as a professional who knows a lot about his or her company. Do your best to spell everything correctly and use punctuation where it is needed.

Network With Others

Try to collaborate with other people and companies when using social media. When they link to your content or share your content, you are being exposed to a brand new group of fans and followers. Return the favor and link to their content as well. The more people who link to your content and social media posts, the better off you are.

To make sure your social media page appeals to your target audience, research books, magazines, and other things you believe they’d enjoy. Try to match the tone of the content you see in your research, and incorporate popular phrases. Doing this will help your target market to trust you and will make them interested in what you have to say.

Understand that technology is driving social media and vice versa. Every day that social media becomes more popular, technology races to catch up, which prompts social media to become more popular. Know what the technology is offering your customers in their social needs so that you can take part in talking WITH them, as opposed to talking AT them.

Never spam when posting on social media. Posting spam is the quickest way to lose followers and damage you and you companies reputation. Spam posts on Facebook, Twitter, and other social media sites make any legitimate marketing difficult. If your posts are just a few words and a link to a product, you are posting spam. Give relevant content or reviews along with any links you post. The holidays may be a big time of the year, but don’t use the opportunity in the wrong way. It isn’t the best phase to test out new theories or gamble with a big risk. Stick to your proven guns and utilize them in a more customer-friendly manner. You will have all year to plan out a strategy for the next holiday season.

Use Local Media Sites

To successfully market your business on social media, you should take advantage of Yelp. Yelp is an online community where real people review local businesses. Yelp carefully filters its reviews to protect against scammers, and the Yelp community of reviewers is very close-knit. Positive reviews on yelp can bring your business legitimacy and help attract new customers. Make sure to monitor yelp for people’s ideas and suggestions about how to improve your business and help yourself achieve the best rating possible on the website. You also may want to look for outside help utilizing best SEO companies recommendations.

Find The Influencers

Find some influential bloggers that are out there in your niche and offer to be a guest poster on their blog. This would then allow you to have a link back to your blog. It may also attract people to follow you on the various social media sites that you are on.

You can get your followers’ attention by posting something in a format that makes reading easier. For instance, try coming with a list of top 10 tips or writing questions and answers. The visual aspect of your article will make it more appealing and your readers will be more likely to share it.

Develop quality content targeted for social media. If you are just haphazardly flinging words, advertising or any number of mundane snippets at your customers, then you are wasting your time and losing their business. Be as concerned about your social content offerings as you are for the content on your business site.

The world of social media offers tremendous advertising potential, with huge numbers of users being added every day. Every business wants to take advantage of this platform, including yours. Getting your business marketing efforts started the right way will increase your social media following, and increase profits too. In this article, we have provided some basic information which, when implemented correctly, can make your marketing plan a successful one.

The Role of the Multiservice Processor in Your Business

Leave a reply Nancy Evans

Technology plays a key role in growth of businesses. Every business wants a platform that’s effective for both clients and customers. The cost of media gateways and wireless controllers are some of the considerations business owners need to look into.

For reducing costs of inventory and speeding up delivery to the market, companies need to integrate the latest solutions such as multiservice processors. Multiservice processors are devices that are compatible with softwares provided by industry leaders, allowing businesses to combine several line cards.

They link to an external communication processor provided by different companies, enabling optimal networking to reduce costs and speed up delivery time. The processors rely on cost-effective solutions which are based on internet protocol (IP), and allows for TMD migration.

A multiservice processor makes space for IP-cards and allows for more connections (SONET/SDH) without requiring additional boards. This allows businesses to take advantage of the most cost-effective TDM or IP lines. Multiple and propriety protocols are supported by these processors including ML/MC-PPP, PWE3, HDLC and ATM. Backward integration is also possible with programming for a connection with non-standard devices.

An ARM processor chipThese processors are flexible and can be used with existing hardware and software platforms. They increase the existing bandwidth, which is important for a growing business, and allows customer to reduce costs by providing support for extra connections. With these processors, the bi-directional bandwidth data of a device can be share by three different protocols at a single time. Ethernets ports and latest ARM processors are integrated as well.

The latest generations of multiservice processors are available for businesses to implement in their ongoing operations. Many different companies specialize in the software that connects to the processor like LSI.

Multiservice processor versions feature IPsec data-encryption for different keys including 128 and 192, and can go up to 256. Different chips offer a set of resources which are able to meet the requirements of different operating systems. Addressing muxponders and transponders along with switching (OTN) requirement is also a feature of multiservice processors.

There’s integration of Ethernet which is carrier based allows to overcome challenges presented by the backhaul of mobile and packet data. Some models also include mapping and SDH framing that makes a cross connection with the carriers, allowing them to transition packet transport (SDH/SONET).

Advanced processors can provide compatibility for UNI links or beyond 80 IMA groups. They also feature packet processing and HDLC. As a result, businesses can take advantage of performance monitoring and synchronous clocking.

This aggregated service is assisting businesses in an increasingly gadget-dominated world. Businesses in different industries are now able to switch from traditional to new IP networks with minimal costs and downtime. Another advantage for businesses is the use of a common platform from switching of TDM to ATM.

For base station controllers and media gateways, the processors provide a state-of the art solution system. Businesses can also use them for multiservice applications such as 4G/LTE wireless access, taking advantage of the high bandwidth.

Businesses making use of multiservice processors will benefit from low costs, increased bandwidth and durable digital storage.

Hackathon Season is Upon Us

2 Replies Jonny Hankins

The use of the term hacker used to be derogatory, conjuring up images of someone cackling like a Witch, hunched over a computer as they steal some poor unsuspecting fool’s bank details. This is changing though, and the present use of the word is much broader and less critical.

A couple of weeks ago I wrote a post about Aaron Swartz, and many see him as “a hacker for good”. He was greatly revered and respected in the Internet world and considered a programming genius by many.

Also today many Internet companies offer prizes to hackers who can break their security systems, so that they can then repair the weaknesses, all done more or less in secrecy obviously.

Here last week in Cambridge Massachusetts MIT held a Hackathon. The prize for the best “hack” was $1500 dollars, with plenty of runner’s up prizes too. And it is sponsored by Techfair, who organize a large business fair.

People from tech companies are invited to the hackathon to meet the ‘contestants’. It is in fact a job fair too, but as the website says don’t bring a CV, we just watch to see what you can do. There are tech talks and mini lectures, all above board as you can see from the website here.

A Hackathon

Inside a Hackathon

And this 20 hour marathon is neither the only nor the biggest hackathon in the USA. In January the Foursquare hackathon took place in New York City. The website has a link to all of the submitted hacks, and they are possibly nothing like you imagine. They are websites that can tell you how long you might have to wait in a certain restaurant, tell you NASDAQ values or help you influence the choice in music played around you, and that is to name just a few.

All this is organized with the help of Hacker League, as they say on the website you can “trust Hacker League to handle hackathon planning and organization” because they “power Hackathons”.

The biggest is in Pensylvania and is called PennApps (presumably after the University). Their January event attracted more than 450 students from 40 universities from all over the world, their prize being $4000 and a visit to Google HQ to demonstrate their work.

So the use of the word “hack” has clearly taken on a different meaning.

As many of you might know my work at the Bassetti Foundation is all about responsible innovation.  If we take case 1, writing code to steal bank details or destroy somebody’s reputation by getting into their email account, we might see this as irresponsible. But case 2, improving security, breeding entrepreneurs and innovation using the same skills and through the same actions by the same people, might be seen as much more responsible and in fact is promoted by organizations, businesses and universities.

It doesn’t look much like hacking to me though.